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20 Tips to Organically Market Your Brand on Instagram (Infographic)
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The world’s biggest brands are marketing with Instagram, and you can, too.

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Geolocation-Based Marketing in 2017: The Impact on Businesses
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The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing. Now, companies can leverage geolocation-based marketing to […]

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Nature’s Sunshine to Move Headquarters in June 2018
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Nature’s Sunshine Products Inc., the Lehi, Utah-based natural health and wellness company engaged in the manufacture and direct selling of nutritional and personal care products, recently announced it will bring all of its business units together under one roof next summer as it moves its headquarters to the new, state-of-the-art Lone Peak Plaza.

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Nerium Announces Christi Clinger as New COO
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Addison, Texas-based Nerium International recently announced Christi Clinger as the company’s new Chief Operating Officer.

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Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App
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Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with […]

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4 Tips to Build a Deep Virtual Bench of Talent
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Winning teams – in sports, business and in all areas of life — have deep benches. Even if your company is fully staffed, taking your eye of the ball when it comes to recruiting is a sign of complacency which is the kryptonite of success. What if one of your stars decides to take another […]

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3 Steps to Properly Insure Your Small Business in a Natural Disaster
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The recent spate of natural disasters that devastated parts of North America included a violent variety of events. There were three major hurricanes – Harvey, Irma and Maria – wildfires in Northern California, an earthquake in Mexico and tornadoes in Oklahoma. One thing these calamities had in common: They inflicted billions of dollars in property damage and […]

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Tech and Social Influencers Share Real-World Tips for Building Personal Brands
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You’ll want to follow their hard-won advice.

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A Simple 3-Step Approach to Successful Social Media Advertising
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There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.

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How to Create a Mutually Beneficial Influencer Marketing Relationship
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One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media, and more. However, these days, in a world where more […]

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This Giving Tuesday, Thirty-One Gifts and World Vision to Partner for Hurricane Relief
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This Giving Tuesday, Columbus, Ohio-based Thirty-One Gifts is partnering with humanitarian organization World Vision to provide backpacks, drawstring bags and clothing to thousands of children and families in the United States, Puerto Rico and elsewhere who have been affected by disasters this year or may otherwise be in need of items like these.

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How to Use Big Wins to Drive Continuous Content Marketing Performance
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Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you […]

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How B2B Brands are Getting Creative on Twitter with 280 Characters
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Could you imagine pulling an Oreo cookie out of its sleeve to find four chocolate wafers and two layers of cream filling? Or taking home a six-pack of beer and somehow discovering 12 bottles crammed inside? It’d be discombobulating to say the least, and that’s how many of us marketers are feeling about Twitter’s recent […]

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4 Reasons Why Entrepreneurs Should Embrace Gardening
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Growing a garden, like growing a business, feeds the soul. Entrepreneurs are typically ‘A type’ personalities: intense, driven, perfectionists. They don’t take “no” for an answer and they push hard for their success. Sound familiar? All that intensity, however, can be hard on the stress levels. Too much stress at work can lead to heart […]

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Do You Really need a Cleanser?
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Cleansing is a crucial step in skincare. So, a cleanser is often the first product that you will use when tending to your skin at the start and at the end of the day. Read more!

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Is It Safe to use any Exfoliator?
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Exfoliating is a crucial step in the skincare process, as everything from clear glowing skin to rapid cellular regeneration is attributed to it. Read more to know what type of exfoliation will work for your skin.

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Will A Toner make a difference to Your Skin?
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Few other skincare products have garnered as many opposing views as toners have. How a Toner can make difference to your skin and when should you use a toner.

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The Truth About Skin Serums
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The world of skincare is not just confusing but also punishing on the pockets. So, with each new addition to the already significant melee of products and processes, most of us are left wondering if we actually need more.

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The Truth About Moisturizers that Experts Can’t Deny
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Where are you going wrong with your moisturizers? Read more to know the right way to use the moisturizers for your skin.

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Are Those Eye Creams Really Worth the Money?
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The best way to describe eye creams would be specialized products, formulated to exclusively deal with the issues of the skin around the eyes. What can an eye cream realistically do for you?

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Picking a Face Mask for Your Skin Type
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Can face masks really make a difference to your skin health. From high street salons to humble homes, masks are the in-thing when it comes to skincare. Read more!

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