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Herbalife-Sponsored Triathlete Heather Jackson Wins IRONMAN 70.3 Steelhead
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Los Angeles-based Herbalife Nutrition congratulated its sponsored triathlete, Heather Jackson, on her recent IRONMAN 70.3 Steelhead win at Benton Harbor, Michigan.

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6 Quick & Dirty SEO Research Tips for B2B Content Planning
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When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to […]

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Some of the Greatest Businesses Started from Home
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Here’s What They Have in Common and How You Can Adapt These Traits to Take Your Home-based Business to New Heights Apple, Hewlett Packard, Amazon, Google, Disney, Mattel, Square, Tesla, Nike, Dell, to name a few. Maybe you don’t aspire to be one of these global behemoths, yet it is entirely possible that your home-based business […]

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Uyo Okebie-Eichelberger: Stylish, Small Biz Owner on a Mission to Inspire
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Uyo Okebie-Eichelberger As entrepreneurs, building your business is never easy – but what if you could get the inside scoop from someone who has gone through it all? Playing to win, Uyo Okebie-Eichelberger knows the struggle of that hustle. Successfully creating a seven-figure empire with the You! Lingerie and Preggo Leggings brands internationally, Uyo provides […]

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Email Validation: A Critical Success Factor in Email Marketing
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Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.

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Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.
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Bots are the smartest addition to your marketing team available.

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Data Strategy and Data Modeling
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In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog […]

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Oriflame Achieves Double-Digit Growth in Q2 2017
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Switzerland-based Oriflame Cosmetics, the direct seller of cosmetics and beauty products, announced financial results for the second quarter of 2017.

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Elaine Turner Expanding into Direct Sales
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Elaine Turner, the Houston, Texas-based eponymous lifestyle brand, is expanding into the direct sales market.

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Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS
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In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of […]

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Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing
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Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 […]

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Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence
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The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There’s a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs Industry Vets Build A Search […]

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Digital Summit Minneapolis: A Look Back at What We Learned
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Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about […]

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Should You Fear Workplace Automation or Embrace It?
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“Automation” is a polarizing word in today’s culture, and for understandable reasons. Workplace automation is starting to encroach on more diverse occupations than ever before, with pharmacists, journalists, and other white-collar professions starting to be handled by machines. It’s reasonable to expect that over the next several years, we’ll see advancements previously thought impossible, and […]

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
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How you can take advantage when everyone else is focused on social.

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Why CMOs Should Engage With Niche Bloggers
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Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. “Challenging” doesn’t even begin to describe the daily struggle that this mission creates. It might be tempting to keep your head down and push […]

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Epicure Marks 20-Year Milestone in Business
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Epicure Selections, the Canadian food and cookware company, is celebrating its 20th anniversary.

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Using Audio to Engage in a Connected World #DSMPLS
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Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger […]

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Elevate your Marketing Career with One Simple Word: Strategy
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Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is […]

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Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder
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Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital […]

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How a Health Administration Course Can Help Your Healthcare Business
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Depositphotos Do you want to continually improve the healthcare organization you work in? Completing a healthcare administration course is the most obvious and effective way you can do this. Below are some of the main ways a healthcare course can help your healthcare business. You Obtain New Healthcare Knowledge and Develop New Skills An advanced […]

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