Direct Selling

DSN Closing APP
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Melaleuca Promotes Jerry Felton to President of International
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Melaleuca, Idaho Falls, an Idaho-based natural health and wellness brand, has promoted Jerry Felton to president of Melaleuca International.

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Modere Appoints Asma Ishaq as CEO
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Modere, a Springville, Utah-based seller of beauty and personal care, health and wellness and household products, recently announced that Asma Ishaq, president of the company’s Collagen Sciences division and its chief industry relations officer, will become CEO effective immediately.

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Larry Harper Named 5LINX Chief Sales Officer
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5LINX, a Rochester, New York-based seller of home, business, and wellness products, has named Larry Harper as chief sales officer. In his new role, Harper will represent 5LINX corporate at local meetings, presentations and trainings.

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Natura Recognized in Argentina for “Work & Life Balance”
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Natura, the Cajamar, Brazil-based multinational seller of cosmetics and beauty and personal care products, recently announced that the company received basic certification in “Work & Life Balance” in Argentina.

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Mary Kay to Sponsor Exclusive Dermatology Symposium
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Mary Kay Inc., will sponsor an exclusive symposium at the prestigious International Investigative Dermatology (IID) Meeting in 2018 to be held in Orlando in May.

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USANA Lands Deal with USA Nordic; Becomes Official Supplement Supplier
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Salt Lake City, Utah-based USANA recently announced it has become the Official Supplement Supplier of USA Nordic Sport (USANS), the organization that encourages, promotes and develops the Nordic disciplines of Ski Jumping and Nordic Combined in the United States.

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Avon Convenes 16th Justice Institute in Romania
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In November, Avon convened its 16th Justice Institute on gender-based violence.

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FTC Releases Guidance Concerning Multi-Level Marketing
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On Jan. 4, the Federal Trade Commission, which works to promote competition and protect and educate consumers, released business guidance to help members of multi-level marketing (MLM) companies apply core consumer protection principles to their business practices.

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a2b Fulfillment
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Since 2001, a2b Fulfillment has been helping companies work smarter by outsourcing business support services, including order fulfillment, customer care, and value-added solutions. Its same-day fulfillment philosophy ensures that customers aren’t waiting, and its one-call customer service resolution standard keeps them coming back.

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Study Suggests India’s Direct Selling Sector May Reach $2.5 Billion by 2021
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According to The Economic Times, a study by Assocham, the Associated Chambers of Commerce of India, expects the country’s direct selling channel to reach Rs 159.3 billion rupee (US$2.5 billion) by 2021.

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Continuing the Momentum in 2018
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You can’t know where you’re going unless you know where you’ve been.

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Mary Kay, Alpha Chi Omega Raise Domestic Violence Awareness through Social Media Contest
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Mary Kay Inc., the iconic Dallas, Texas-based beauty brand, and women’s fraternity Alpha Chi Omega recently announced the winners of a social media contest held during National Domestic Violence Awareness Month in October to inspire healthy relationships among young people.

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Melaleuca Celebrates $2 Billion in Annual Sales
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Melaleuca, an Idaho Falls, Idaho-based direct seller natural nutritional and household products, recently reached a milestone event in the company’s history.

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Young Living Welcomes Mike Green as SVP of Information Technology
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Lehi, Utah-based Young Living Essential Oils, a leader in essential oils, recently announced it has hired Mike Green as senior vice president of information technology.

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Stemtech Files Motion to Convert Chapter 11 to Chapter 7
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Pembroke Pines, Florida-based Stemtech International, a global seller of nutritional products, recently filed a motion with the U.S. Bankruptcy Court to convert its Chapter 11 bankruptcy motion to a Chapter 7, signifying that the company will not reorganize its debt but instead close its doors.

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Melaleuca CEO Gives GOP Tax Cut Bonuses to Employees
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Melaleuca, an Idaho Falls, Idaho-based wellness company, has decided that the company’s surplus cash gained from the new tax-overhaul bill will be given to Melaleuca employees.

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Avon Foundation Recognized for Global Efforts to End Violence Against Women
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The Avon Foundation for Women was recently globally recognized for its work to end violence against women by non-governmental organization Together For Girls.

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AVON Sponsors Beşiktaş Women’s Football Team
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AVON Turkey recently announced it will be sponsoring one of Turkey’s longest-established and biggest sport brands, Beşiktaş JK (BJK).

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Youngevity to Ring NASDAQ Stock Market Opening Bell
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Youngevity International Inc., an omni-direct lifestyle company, will take part in the NASDAQ seventh annual Fit Week on Jan. 3, 2018.

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New Direct Selling Company: Gracewear Collection
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Gracewear Collection, a Cashiers, North Carolina-based lifestyle company, founded by sisters Wendy Strong Lupas and Mary Strong Blackburn, recently launched its purposeful jewelry and accessories brand in the direct selling channel.

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