Internet Marketing

CMOs Can Still Add Value to a Startup without Obliterating the Budget
mlm-digest.com

The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited […]

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5 Purpose-Driven Companies Making an Inspiring Splash on Social Media
mlm-digest.com

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]

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7 Ways to Create a Killer Marketing Video (Infographic)
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Here’s how your business can use video to better engage your audience and tell your brand’s story.

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This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now
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Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.

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7 Ways to Future-Proof Your Organization With Data Driven Marketing
mlm-digest.com

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained, […]

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5 Outdated Content Marketing Tactics (And What to Do Instead)
mlm-digest.com

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of […]

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Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?
mlm-digest.com

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and […]

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7 Ways Ecommerce Businesses Can Prevent Holiday Fraud
mlm-digest.com

An important tip for marketing/production teams: Keep communications open. Amid the holidays’ glut of orders, “surprises” let fraudulent transactions creep in.

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5 Best Practices to Get the Most out of Your Holiday Email Efforts
mlm-digest.com

With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or […]

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5 Examples of Influencer Marketing in Action Across the Full Customer Journey
mlm-digest.com

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a […]

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Why Marie Forleo Says This One Marketing Trick Is So Important
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Remember, your customers have a lot to say.

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12 Content Marketing Trends You Should Be Following
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Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.

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Resistance to Reason: Why digital transformation is thwarted
mlm-digest.com

There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At […]

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How 5 B2B Brands Are Using Snapchat and Instagram Stories
mlm-digest.com

B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh […]

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Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing
mlm-digest.com

Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the Oracle Marketing Cloud and AppCloud offerings like Motiva AI to bring new adaptive intelligence capabilities into the way you […]

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Digital Marketing News: F500 Are Visual, LinkedIn on Top, Business of Color
mlm-digest.com

From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of places, objects, and services that support desired cognitive, emotional, and […]

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Content Conversations: How to Hit the Ground Running with Content Marketing in 2018
mlm-digest.com

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middle of March, we’ve already abandon […]

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Content Marketing Lessons from 4 Holiday Advertising Fails
mlm-digest.com

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or […]

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This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here's How to Get Ahead of the Trend.
mlm-digest.com

What do you know about Messenger marketing?

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The Holiday Season Is Here, Are You Ready?
mlm-digest.com

The 2017 holiday season is officially here. While we at the Oracle Marketing Cloud understand the importance of starting to prepare as early as possible and know that probably all of you already have, we have outlined some key tips and trends to enhance your holiday preparedness efforts. The time is especially ripe, as one […]

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4 Significant Marketing Channels You Should Adopt in 2018
mlm-digest.com

Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave […]

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