Internet Marketing

The Key to Success for Public-Private Social Good Initiatives
mlm-digest.com

When the private sector merges with the public sector to empower women, the focus should be dignity — not charity.

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7 Digital Marketing Strategies for Franchises (Infographic)
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Here’s how to use the power of search, social media, email and more to increase your visibility.

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5 Lessons for Retail Brands in the Lead up to Christmas
mlm-digest.com

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season. And while traditionally the busiest shopping days have been the 27th and 28th December, the American influence in the UK has seen sales for the online retailers dramatically increase over Black Friday and Cyber […]

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How to Engage With Your Social Media Followers Quickly and Authentically
mlm-digest.com

A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

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5 Mistakes Sabotaging Your Content-Marketing Success
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Content is everything. Learn how to create and promote solid messages.

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When It Comes To Cross Channel Marketing, Mobile Is Not A Channel
mlm-digest.com

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel!." Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that.  Mobile is a way of life. And no that is not hyperbole. Not by a long […]

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Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads
mlm-digest.com

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]

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10 Secrets to Going Viral on Social Media
mlm-digest.com

Focus on creating content that is timely and that generates engagement.

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New Oracle Eloqua and LinkedIn Sales Navigator Integration Coming Soon!
mlm-digest.com

Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager.  Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! What […]

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Content Marketing Platform BuzzSumo Acquired by Brandwatch
mlm-digest.com

It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal […]

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Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B
mlm-digest.com

Image via MarketingProfs To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B […]

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You're Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs
mlm-digest.com

If the quality of your offerings is good, you won’t be tempted to even mention anyone else.

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CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To
mlm-digest.com

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over. And, before you know it, the enthusiasm is […]

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Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden
mlm-digest.com

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to […]

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The Influential Executive's Guide to Email Marketing
mlm-digest.com

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.

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For Cross Channel Marketing Success, Don’t Sit On Data; Act On It
mlm-digest.com

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line – be it a real checkout line or of […]

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Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones
mlm-digest.com

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]

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Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls
mlm-digest.com

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules […]

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
mlm-digest.com

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]

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The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B
mlm-digest.com

93% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continue the binge. One more episode, you think, as the next installment automatically queues up. Finished Stranger Things in one weekend? Here are 6 […]

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AI Still Can't Create the Perfect Marketing Campaign for You
mlm-digest.com

Gathering data and processing purchase signals is one thing, understanding context is another.

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