MLM

Using Audio to Engage in a Connected World #DSMPLS
mlm-digest.com

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger […]

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12 Must-See Speakers at Digital Marketing Summit Minneapolis #DSMPLS
mlm-digest.com

As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. Fortunately for us, there are a plethora of ways to gain this knowledge. One of the most effective (and my personal favorite) ways to keep learning is to attend industry conferences. Not only do these events […]

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How 6 B2B Brands Climbed to New Heights with Content Marketing
mlm-digest.com

Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results. In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or extremely effective. The remaining […]

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A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite
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Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank […]

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Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
mlm-digest.com

Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]

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11 Content Marketing Tips to Build Your B2B Business
mlm-digest.com

As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them […]

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25 Influencer Marketing Platforms & Marketplaces
mlm-digest.com

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience. […]

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CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities
mlm-digest.com

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this […]

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing
mlm-digest.com

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most […]

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How 7 Startups Skyrocketed to Success with Content Marketing
mlm-digest.com

[Editor’s Note: Please join me in welcoming Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.] I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use […]

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What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature
mlm-digest.com

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread […]

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3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful
mlm-digest.com

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that […]

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Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers
mlm-digest.com

Never skip leg day. That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible. Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal […]

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CMWorld Interview: Ann Handley Shares the Secrets to Her Success (with Sass)
mlm-digest.com

We all have the same number of hours in each day. But every once in awhile you find someone that come across a content marketing maven that seems to have the amazing ability to slow down the clock. It’s amazing to witness the things they are able to accomplish before you’ve even finished your morning […]

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The Secret to Creating Scalable, Quality Content and Better CX – Infographic
mlm-digest.com

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not […]

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New eBook: 30 Essential Ingredients to Stock Your Content Marketing Kitchen
mlm-digest.com

My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody. When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, […]

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Is Keyword Cannibalization Hurting your SEO Performance?
mlm-digest.com

Keyword cannibalization is a common issue that applies to all types of websites. To make matters worse, some marketers are not aware that their website might be facing this issue. Instead, marketers often look at a website on a page-by-page basis instead of the whole website when it comes to targeting keywords. In fact, many […]

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New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers
mlm-digest.com

Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and […]

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What’s Next for Twitter? Social Domination or Eminent Failure?
mlm-digest.com

Despite recent improvements to user experience and platform flexibility, the struggle to retain and attract new users—and grow revenue—is still real for Twitter. And, unfortunately, these may be the least of the platform’s worries these days. From widespread trolling and harassment to simply having a confusing interface, Twitter is drawing criticism for nearly every aspect […]

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Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen
mlm-digest.com

Traditional vs. Programmatic Media Buying [Infographic] Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs Introducing Twitter Lite To combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by […]

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Rule the Room: 5 Tips for Facilitating Meetings that Generate Results
mlm-digest.com

The work world is simultaneously in love and hate with meetings – from congratulatory mugs for surviving ‘another meeting that could have been an email’ to the mandatory ‘check-in’ meetings that seem to plague event the tightest of calendars. It is generally accepted that meetings are necessary for effective work to be done. However, not […]

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