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Natural Disasters Aftermath: A Message from DSN
mlm-digest.com

In the past month, three natural disasters have struck North America and the Caribbean, killing hundreds of people and causing property damage amounting to billions of dollars. Many people in the direct selling community, particularly those in Texas and Florida, were affected by these horrific events.

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Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video
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It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results […]

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Digital Marketing Tools & Tactics: What the Trends Tell Us
mlm-digest.com

As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an […]

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords
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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced […]

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Marketing Channels You Should Be Using to Market to Your Target Audience
mlm-digest.com

Every business owner knows the significance of marketing. Proper marketing helps organizations large and small to convey messages to a large demographic. Marketing is essentially how consumers learn about new brands. It ultimately helps them to determine whether your company has products and services they’re interested in, and more importantly, if they’ll do business with […]

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What Home Businesses Can Learn from the Gig Economy
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Yes, the gig economy is transforming—no, disrupting—the global workforce. We’ve heard it all before; it’s old hat now. While much has been written about the gig economy, it’s clear that this short-term, freelance workforce underpinned by a web or mobile app has redefined all expectations. The gig economy is transforming the global workforce—and that includes […]

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Don't Start Marketing Before You're Ready to Start Selling
mlm-digest.com

Creating a demand for something you can’t deliver will hurt your brand reputation and your bottom line.

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5 Steps CMOs Can Take To Prepare For The Next Disruption
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The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. On the other, new innovations can quickly make once-vital services unnecessary. In other words, disruption is now part of every brand and business' DNA. Or at least […]

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Natura Helping to Make Brazil a Leading Fragrance Market
mlm-digest.com

Cajamar, Brazil-based Natura and Avon are among the direct sellers helping to position Brazil as one of the world’s top fragrance markets.

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USANA Scientists Discover Link between Diet and Gene Regulation
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New research by scientists at USANA, the Salt Lake City, Utah-based nutritional company, has discovered that what we eat and drink may have a significant impact on how our genes are regulatedNew research by scientists at USANA, the Salt Lake City, Utah-based nutritional company, has discovered that what we eat and drink may have a […]

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12 Questions You Need to Answer if You Want to Launch a Video Content Strategy
mlm-digest.com

There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa […]

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How to Find the Stories in Your Data for Compelling Reporting
mlm-digest.com

Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers. It […]

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4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom
mlm-digest.com

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s […]

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Our Top 11 Content Marketing Takeaways from #CMWorld 2017
mlm-digest.com

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting […]

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The Most Important Word in the Home Business Owner’s Vocabulary
mlm-digest.com

As a current or soon-to-be home business owner, you have an ever-expanding vocabulary of terms — including some choice, colorful words for the neighbor’s dog that, somehow, always seems to know precisely when you’re on an important call so that he can start barking at nothing in particular (maybe he just needs his own Skype […]

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Tere Mere Lyrics – Chef
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Tere Mere Lyrics from Chef aka Le Ja Mujhe is sung by Armaan Malik feat Saif Ali Khan is composed by Amaal Mallik and lyrics are written by Rashmi Virag.

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Behold the Business Value of Omni-Channel Orchestration
mlm-digest.com

If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day. Just consider these stats: 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly […]

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Hurricane Harvey Update: Direct Selling Relief Efforts
mlm-digest.com

Even as Hurricane Irma bears down on Florida, posing a major threat to millions this weekend, relief efforts continue in southeastern Texas in the aftermath of Hurricane Harvey, the Category 4 storm that caused catastrophic flooding in Houston and its surrounding communities.

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The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld
mlm-digest.com

It’s certainly no secret that quality content is the foundation of every marketing strategy. And you may think the success of your content marketing initiatives rests in the capable and creative hands of your marketing team members. But you may be missing out on a big internal opportunity. During her session titled “Driving Content Marketing […]

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5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’
mlm-digest.com

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to […]

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Join the Brand in 2018
mlm-digest.com

How do you market to a marketer? That’s the real brief as we wake up every day. Consumers are way too adept and onto it. They’re seeing the same new news we are. Connecting is a pretty hard needle to thread – and our industry has never been more dynamic. There’s always a new insight, a […]

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