2016

Mannatech Q3 Net Sales Down 12.8% from 2016
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Coppell, Texas-based Mannatech has announced financial results for its third quarter of 2017.

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WFDSA Announces 2016 Global Retail Sales of $182.6 Billion
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The World Federation of Direct Selling Associations (WFDSA) recently announced that global direct sales in 2016 increased 1.9 percent, from US $179.2 billion in 2015 to $182.6 billion in 2016, a new global record.

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Vorwerk Overall Revenue Up 4.1%, JAFRA Down 7% for 2016
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Vorwerk & Co. KG recently announced the figures for the fiscal year 2016.

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Green Lifestyle Brand Viridian Releases 2016 Sustainability Report
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More than 9 billion—that is how many pounds of carbon emissions customers have avoided by choosing Viridian services, says the company’s 2016 Sustainability Report.

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Here's What 2016 Taught Us About Content Marketing and SEO
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Success as an internet marketer requires constant appraisal of trends and vigilance for what isn’t working any longer.

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Amway Posts $8.8 Billion in Global Revenue in 2016
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Amway Corp. said Wednesday that revenue fell 7 percent in 2016, driven by soft sales in China, the company’s largest market.

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A Look Back at Modern Marketing in 2016
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Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. But this has also created a culture of more, […]

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A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016
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Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year. The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and […]

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A Year in Blog Posts: TopRank Marketing’s Most Popular Influencer Marketing Posts of 2016
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If you’re a marketer and haven’t been living on another planet for the past few years, influencer marketing is a term that you’re familiar with. The increasing popularity of influencer marketing has brought every person out of the woodwork sharing their “expertise” and trying their hand at building a program. In fact, 84% of marketers […]

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Top 10 Modern Marketing Blog Posts of 2016
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As we approach the end of the year it is always instructive to review the top performing blog posts of the past twelve months. As Modern Marketers we need to know what types of posts resonate with our readers. This understanding of our audience helps us plan for the coming year. When things work, you […]

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7 Engaging CMO Interviews From 2016
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As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016.   Well, sort of. […]

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doTERRA Humanitarian Aid Amounts to $3 Million in 2016
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In the past year, the doTERRA Healing Hands Foundation has donated nearly $3 million to strengthen impoverished communities around the world.

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Top 15 Marketing Books of 2016
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What a year it’s been! So what about marketing? Well, the world of marketing continues to evolve and change at breakneck speed, leaving marketers racing to keep up with what’s new and what’s actually working and what’s becoming less effective. Enter marketing books. This year has yielded a bumper crop of great books that are […]

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5 Interesting Insights from Buffer’s The State of Social 2016 Report
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What does the social media landscape look like in 2017? What networks are going to help me drive awareness, conversation and conversions? What types of content will have the most impact on my audience? Is Snapchat a good investment? As we near the end of 2016, these are likely just a few of the questions […]

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A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B
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This week, members of the TopRank Marketing team are off to Boston to celebrate the 10th anniversary of the MarketingProfs B2B Marketing Forum. It’s no mystery that this conference put on by Ann Handley and the incredibly talented MarketingProfs team is one of our favorites. In addition to our CEO Lee Odden speaking at the […]

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50 B2B Marketing Influencers Speaking at #MPB2B 2016
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First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. There are a very small […]

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Stock Watch, October 2016
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5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report
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Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with […]

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9 Top Marketing Podcasts for 2016
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57 million Americans now regularly tune in to podcasts. Which ones should you listen to?

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The Biggest Mobile Marketing Trends of 2016
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Been a few weeks, but it's Friday Five time – a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016 With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When […]

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Top Takeaways & Words of Wisdom From Content Marketing World 2016
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Last week, over four thousand marketers gathered together to immerse themselves in the world of content marketing. The 2016 Content Marketing World conference was filled with insights from some of the top content marketers on the globe and offered two days filled with education and networking. In just a few short days, attendees (and even […]

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