Attribution

Learn How to Connect Actions to Results Using Marketing Attribution
mlm-digest.com

We’ve all been there. The big marketing campaign you spent months on just ended, it was a smashing success! Champagne was popped, there were pats on the back all around, life was good. But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution […]

2
Like
Save
Strategic ROI vs Attribution: CMOs Must Know the Difference
mlm-digest.com

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance […]

5
Like
Save
Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution
mlm-digest.com

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages […]

8
Like
Save
The (Unwelcome) Death Knell of First and Last Attribution
mlm-digest.com

I gave the complete works of Edgar Allan Poe to our nephew for Christmas. Poe is a great American poet and author, who undoubtedly, left his morbid mark on many of us. I figured our nephew was about the right age to get freaked out about the amount of effort needed to creep across old […]

4
Like
Save
Tools Marketers Need For Cross Channel Marketing Attribution
mlm-digest.com

Friday Five time — five curated recent articles on a specific topic. This edition: cross channel marketing.  3 TOOLS FOR CROSS CHANNEL ATTRIBUTION The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. According to the research, 57.6% of respondents claim that […]

8
Like
Save
The Beginner's Guide To B2B Marketing Attribution
mlm-digest.com

This is especially true in B2B marketing. With so much competition and tight marketing budgets, marketers are under tremendous amounts of pressure to demonstrate measurable results — data to prove that marketing is doing its job and getting better …

2
Like
Save
13 Reasons To Implement B2B Marketing Attribution Right Now
mlm-digest.com

It tracks all of a visitor's touchpoints through the funnel on its way to becoming a customer and attributes revenue back to the marketing efforts that led to the sale. Marketing attribution is an important and necessary part of the B2B marketing tech …

4
Like
Save
Why You Can't Do B2B Marketing Forecasting Without Attribution
mlm-digest.com

Multi-touch attribution allows B2B marketers to be confident that their customer data paints an accurate picture of how customers actually went from anonymous visitor to lead, and then from lead to customer because it captures multiple key engagements …

2
Like
Save
Why B2B Marketers Need Smart Attribution To Prove Their True Value
mlm-digest.com

B2B marketers on the team made huge efforts to create that first engagement (through social channels, paid search, display advertising, blog articles, etc.). They brought real value to the organization, and only a smart attribution solution will …

6
Like
Save
Choosing an Advanced, Multi-Touch B2B Marketing Attribution Model
mlm-digest.com

Attribution is a complicated process and it seems B2B marketers are in constant struggle to choose the correct model for their company. First touch, last touch, lead conversion, U-shaped, W-shaped, Time Decay… the choices and data surrounding the …

10
Like
Save
B2B Marketing Ops And Marketing Attribution, A Simultaneous Ascendence
mlm-digest.com

As technology and data increasingly dominate the B2B marketing sphere, the effectiveness of this role is increasingly becoming a key differentiator between successful companies and not successful companies. Companies that can track and collect …

7
Like
Save
B2B Marketing Attribution: Only 4 In 10 CMOs Believe They're Using The Right Model
mlm-digest.com

Good B2B marketing attribution, at its simplest, is about connecting marketing and sales data. By connecting marketing to sales data — where deals close and revenue metrics are held — the marketing team no longer has to guess their revenue impact.

7
Like
Save
5 Lies You've Been Told About B2B Marketing Attribution
mlm-digest.com

Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. Then it's the marketing team's turn and uhh they had 15 “likes” on Facebook or 1000 page views for the month. But it doesn't have …

5
Like
Save
Move Out of the B2B Dark Ages with Omni-Channel Marketing Attribution
mlm-digest.com

B2B marketers face many unique challenges, but the ever-evolving marketing landscape means it doesn't have to be an uphill walk in the snow. Tools and concepts are being developed every day that are specifically for B2B marketers and help us do our …

3
Like
Save