Gilbert, Arizona-based Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, has been named one of Phoenix Business Journal’s 2017 Best Places to Work.
With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or […]
Ann Fritz and Natasha Lightner Bonding over lattes, having a daily lunch partner and a shared motivation to complete the to-do list. Having a work best friend certainly has it perks and is a proven asset, as studies show that people that actually want to be around each other proves to have the highest productivity. […]
Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and […]
“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is […]
It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all […]
Do you have a website, or are you looking to build one? No matter what stage you’re at with your business, you can always stand to learn a little bit more about the nuances and tricks required to get the most from a website. After all, for many businesses, their website is the first and […]
You work hard to post good content. Don’t let it be overlooked because of poor timing.
The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy […]
When you do a search on the internet, sometimes you may face web page error issues in your internet web browser. Most of us come across these issues at least once in our lives. These errors commonly display on the screen as an err_spdy_protocol_error because of several connection faults. If you are currently facing this […]
Companies debuting games at the Electronic Entertainment Expo illustrated effective use of hype, timing and brand sincerity.
There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This misconception was exacerbated by an eMarketer article this past April which began with the very ominous-sounding warning: "The fluidity of the marketing technology space is making it harder than ever […]
No business relies more on reputation than restaurants do. All it takes is one bad review or negative social media post to ruin your customer base. No restaurant owner wants to find out their food has sickened a customer, which can send the local health inspector in to do a full inspection for food safety […]
Copyright: sifotography / 123RF Stock Photo Many people today might be talking about bet365’s Innovation: the best app for online? Few online betting companies will ever become as popular as bet365. The bet365 mobile app is particularly popular, and that’s because it enables people to do so much. Some people who are interested in sports […]
The US added 235,000 jobs earlier this year and unemployment is down to 4.7%. Companies are hiring! Yet, as hiring managers and recruiters across the country seek to find talent, a highly untapped and ready workforce awaits employment. As of 2016, there were roughly 453,000 unemployed veterans in the U.S. These individuals are the beneficiaries […]
Here are some tips to help you boost your email marketing efforts.
Along with the passage of time everything is changing. Now people are more demanding. They need something new all the time. To fulfill this need, they travel from place to place, to feel and see the beauty of nature. Are you a nature lover? Do you want to visit new places? Do you want to […]
The pressure of understanding the ins and outs of developing and implementing an integrated digital marketing strategy has many marketers searching for a better way. Search Engine Optimization (SEO) is just as integral to a successful marketing strategy as it was in previous years. That’s right, SEO is not dead but it has changed. If […]
Congratulations to all of our 2017 Best Places to Work in Direct Selling Honorees!
If you’ve been working in construction for a while now, or if you’re thinking about getting into it after school or college, you may be asking yourself why you got into it, or why you should. There are countless reasons, really – just take a look around you – humans need buildings, and lots of […]
College Choice, a leading authority in college and university rankings and resources, has published its 2017 ranking for the Best MBA Programs: http://www.collegechoice.net/rankings/mba-degree/ Both a terminal degree and a professional degree, the MBA challenges students in a variety of business-related areas, such as marketing, finance, human resources, operations, and accounting. Hundreds of Business Opportunities – Visit […]