Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent […]
Thought leadership is a strategy that can lead directly to brand equity enhancement and offers an incredible return for the time and effort that you put into developing this program. While you would like to think that you could pour some water on your thought leadership tactics and they instantly bloom, that's not how this […]
Bots are the smartest addition to your marketing team available.
Former blogger Emily Weiss had a hunch: If she could translate women’s real needs into products, she could build a beauty company unlike any other.
As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them […]
A new study finds that laughter is the key to creating social bonds.
Make your social brand authentic and fun and your audience will notice.
True to form, LinkedIn’s Jason Miller rocked his presentation at the MarketingProf’s B2B Marketing forum by opening up with some inspirational words from The Clash: If you don’t like the world, then change it.” As Jason shared, the Clash changed the world, and so can today’s B2B marketers. But they’re facing some interesting challenges such […]
Moving, marriage, and divorce are some of the biggest stress-inducing life moment’s people go through. As someone who is single and stays in place, I would like to add starting a business to that list. Starting a business takes nerves, ambition, and clear thinking. I would like to share what I learned during my first […]
Even the world’s top CEO’s can suffer from something known as “imposter syndrome.” This is the idea that even as high-achieving individuals we fear being exposed as frauds. So feeling out of our league is a fate most of suffer at one time or another—certainly in the home-based business realm. The funny thing is that, […]
Before selling to your customers, engage them first.
Marketers are experiencing a major problem. That problem is that there is no longer a captive audience for anything. Consumers have tuned out advertising and traditional marketing tactics, leaving many marketers searching for a solution. In her presentation at Content Marketing World, Tami Cannizzaro from Oracle offered some great insights that she has gathered from […]
Over the past few years, B2B marketers have been abuzz with the concept of Account-Based Marketing (ABM). It’s like some sort of futuristic concept was finally here and would be the solution that we all needed. But just like any other marketing tactic, it takes time to figure out how to approach it successfully. In […]
Is your B2B marketing a skyscraper or a sandcastle? It’s no fun to spend a day on the beach creating your dream house, only to have the tide wipe it out. But if you were planning on moving in with your spouse and kids…well, that would be a problem. It takes planning and strategy to […]
Can network marketing be done part-time? Great question – as usual – George. Absolutely, Yes. Absolutely. Network Marketing’s gift is that it can be worked part-time and the money to be made is substantial. 80/20 How are you in…Read more
Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Social media provides an unparalleled opportunity to very publicly demonstrate your brand’s dedication to customer satisfaction.
Country View: Books for Main Street℠ is pleased to announce the May 31, 2016, release of David J. Waldron’s third book, Hire ▪ Train ▪ Monitor ▪ Motivate: Build an Organization, Team, or Career of Distinction in the Transformational Workplace. Categorized as Business & Economics / Workplace Culture, the book will be available in paperback […]
Imagine if the Nigerian prince—you know, the one spamming your email—really did have millions of dollars he needed to smuggle out of the country. Imagine he was legitimately offering you a generous portion of the cash to help you out. Think how sad and baffled he would be as yet another email went unanswered, even […]
Irving, Texas – April 28, 2016 – TheBlaze announced today that it has appointed three digital media industry veterans to its leadership team based in the company's studio headquarters. Chris Gannett joins the company as Senior Vice President of Marketing.
If we are to be successful in our business— no matter what MLM business we're in, we need MLM leads. Without them our MLM business is dead in the water. When you joined your opportunity, you were probably asked to build a list of prospects. After …