In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]
Gathering data and processing purchase signals is one thing, understanding context is another.
Micro-influencers have niche social followings.
Bots are the smartest addition to your marketing team available.
If you are looking to begin an influencer marketing campaign but struggling to know where to begin, you will be pleased to know that Red Pill have created an infographic to help you understand how to get the most out of your influencer marketing campaign – increase your brands awareness, favourability and sales right away. […]
Ever wish your marketing database was populated with the most recent information from your prospects' LinkedIn profile? That wish is now a reality. Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager, Lead Gen Forms. Using LinkedIn Lead Gen Forms, marketers can instantly convert members into qualified leads with […]
Today’s marketing world is a very different one to the world we had five, or even two years ago. Things move fast, and if you don’t keep up with trends in the digital marketing space you run the risk of missing out on opportunities and sales. That said, your business can thrive if you invest […]
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
The airline joins other brands in using the presidential election as a marketing opportunity.
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
To create its latest advertising campaign, Mary Kay looked to the experts on the business: its Independent Beauty Consultants.
Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can help a marketer not only to identify, isolate, and tackle potential issues in their marketing funnel — but also develop optimization strategies to create and deliver more […]
Want to get ahead on the holiday season? Start putting a lot of thought into your upcoming campaigns.
So you want to start a content marketing campaign, but your budget is not that large? When you see all this amazing content from the top companies in your niche and from your competitors, you become absolutely confident their content marketing campaigns cost them thousands and thousands of dollars. And you know what? You are […]
SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. There are lots of ways to do a texting campaign right and lots of […]
Showing the ROI of content marketing is difficult because it doesn’t directly impact financial results for the company.
When it comes to advertising and marketing campaigns, there are a million and one ways to go about increasing clicks, sales, and signups. From traditional models that include radio, television, and mail to the ever-shifting landscape that makes up the Internet, it seems like you would run out of money long before you ran out […]
The authors instead recommend that readers get involved with network marketing companies — the kinds of businesses that can often be nothing but pyramid schemes. (In a pyramid scheme, the original creators use money coming in from new recruits to …
They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services – and it's happening at breakneck speed. The numbers involved are staggering. Research shows that, in Australia, 55% of people aged between 25 and 34 years regularly shop using […]
The group—Global Energy Balance Network—was disbanded after it was revealed that Coca-Cola helped with the selection of group leaders and suggested content for its website. Following that revelation, Kent promised his company would be more open.
The holidays are prime time for marketers, B2B and B2C alike (though the emphasis might be a little more on the B2C side). Consumers are bombarded with ads and emails to buy more gifts for friends, family, and themselves, while B2B salespeople are …