campaign

Wells Fargo Launched a Nationwide Holiday Food Bank Campaign
mlm-digest.com

In an effort to assist those less fortunate, on Nov. 28, Wells Fargo launched a nationwide Holiday Food Bank campaign on Good Morning America to help make more meals possible for those in need this holiday season. Using their immense network, which includes 5,900 retail branches, major hubs and 268,000 team members, the Wells Fargo Holiday Food Bank’s cornerstone […]

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Top Three Reasons Why Your Social Media Campaign Is Failing
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In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]

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AI Still Can't Create the Perfect Marketing Campaign for You
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Gathering data and processing purchase signals is one thing, understanding context is another.

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How to Run a Micro-Influencer Campaign
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Micro-influencers have niche social followings.

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Instead of Staffing Up For Your Marketing Campaign, Build A Chatbot.
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Bots are the smartest addition to your marketing team available.

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How to Get the Most Out of Your Influencer Marketing Campaign
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If you are looking to begin an influencer marketing campaign but struggling to know where to begin, you will be pleased to know that Red Pill have created an infographic to help you understand how to get the most out of your influencer marketing campaign – increase your brands awareness, favourability and sales right away. […]

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Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager
mlm-digest.com

Ever wish your marketing database was populated with the most recent information from your prospects' LinkedIn profile? That wish is now a reality. Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager, Lead Gen Forms. Using LinkedIn Lead Gen Forms, marketers can instantly convert members into qualified leads with […]

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Facing the Future – 5 Tips For Developing Your Digital Marketing Campaign
mlm-digest.com

Today’s marketing world is a very different one to the world we had five, or even two years ago. Things move fast, and if you don’t keep up with trends in the digital marketing space you run the risk of missing out on opportunities and sales. That said, your business can thrive if you invest […]

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3 Strategies to Nail Before You Launch Your Social-Media Campaign
mlm-digest.com

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.

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JetBlue's 'Elect a Vacation' Campaign Targets the Tired Electorate With Super Cheap Flights
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The airline joins other brands in using the presidential election as a marketing opportunity.

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The Holiday Marketing Campaign Hall of Fame (Infographic)
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See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.

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Mary Kay Interviewed Hundreds of Consultants for Latest Ad Campaign
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To create its latest advertising campaign, Mary Kay looked to the experts on the business: its Independent Beauty Consultants.

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Going Beyond Email Metrics: A Framework To Help You Plan Your Campaign
mlm-digest.com

Not long ago, I was reading a great post by my colleague Ben Fettes on the importance of understanding email metrics, how they're calculated, and how they can help a marketer not only to identify, isolate, and tackle potential issues in their marketing funnel — but also develop optimization strategies to create and deliver more […]

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The 6 Musts of a Successful Holiday Marketing Campaign
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Want to get ahead on the holiday season? Start putting a lot of thought into your upcoming campaigns.

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A Quickstart Guide to a Content Marketing Campaign on a Small Budget
mlm-digest.com

So you want to start a content marketing campaign, but your budget is not that large? When you see all this amazing content from the top companies in your niche and from your competitors, you become absolutely confident their content marketing campaigns cost them thousands and thousands of dollars. And you know what? You are […]

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How To Run An Effective SMS Marketing Campaign
mlm-digest.com

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. There are lots of ways to do a texting campaign right and lots of […]

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Why Defining Content Campaign Success is Harder Than It Sounds
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Showing the ROI of content marketing is difficult because it doesn’t directly impact financial results for the company.

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6 Reasons You Can Probably Run a Better Marketing Campaign Using Bing Ads Instead of Google AdWords
mlm-digest.com

When it comes to advertising and marketing campaigns, there are a million and one ways to go about increasing clicks, sales, and signups. From traditional models that include radio, television, and mail to the ever-shifting landscape that makes up the Internet, it seems like you would run out of money long before you ran out […]

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Donald Trump's Get-Rich-Quick Advice Makes a Mockery of His Campaign Rhetoric
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The authors instead recommend that readers get involved with network marketing companies — the kinds of businesses that can often be nothing but pyramid schemes. (In a pyramid scheme, the original creators use money coming in from new recruits to …

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Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign
mlm-digest.com

They've fundamentally changed the way people do everything from communicate to read the news. Now mobile devices are reshaping the way consumers buy products and services – and it's happening at breakneck speed. The numbers involved are staggering. Research shows that, in Australia, 55% of people aged between 25 and 34 years regularly shop using […]

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Coke likes the 'taste' of its new marketing campaign
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The group—Global Energy Balance Network—was disbanded after it was revealed that Coca-Cola helped with the selection of group leaders and suggested content for its website. Following that revelation, Kent promised his company would be more open.

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