CMOs

CMOs Can Still Add Value to a Startup without Obliterating the Budget
mlm-digest.com

The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited […]

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Dear CMOs, Mobile Data Security Should Be Everything
mlm-digest.com

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know this reference it means you're under the age of 40. So Google It. Anyway, for the uninformed… When it comes to data, roughly 90% […]

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Helping CMOs Look At The Digital Space From A Human Perspective
mlm-digest.com

If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we […]

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Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World
mlm-digest.com

Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”, “always be closing”, and “sell high or die”, your sales team is continually suffering through the grinder of customer rejection. 80% of successful sales require five follow-ups. That leaves room for a […]

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3 Things To Scare CMOs This Halloween
mlm-digest.com

Someone once said about Halloween: "It's said that All Hallows' Eve is one of the nights when the veil between the worlds is thin – and whether you believe in such things or not, those roaming spirits probably believe in you, or at least acknowledge your existence, considering that it used to be their own. […]

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Great CMOs Understand the Value of Obliterating Internal Barriers
mlm-digest.com

How many walls does your team have to climb over, under or around, before they can reach decision makers? Bureaucracy is fatal to small and medium-sized businesses. For larger enterprises, it can prove extraordinarily expensive. Learning where internal barriers to progress and creativity exist in your company and how to eliminate the will help you […]

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CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To
mlm-digest.com

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over. And, before you know it, the enthusiasm is […]

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5 Steps CMOs Can Take To Prepare For The Next Disruption
mlm-digest.com

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. On the other, new innovations can quickly make once-vital services unnecessary. In other words, disruption is now part of every brand and business' DNA. Or at least […]

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How CMOs Can Stay Fit With Their Busy Lifestyle
mlm-digest.com

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps. That being said, factoring the time to stay fit can be extremely difficult in this high-level position. As a good […]

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Why CMOs Should Engage With Niche Bloggers
mlm-digest.com

Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. “Challenging” doesn’t even begin to describe the daily struggle that this mission creates. It might be tempting to keep your head down and push […]

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6 Articles CMOs Should Read This Weekend
mlm-digest.com

Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence.  Here's 6 articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally There’s no doubt that technology […]

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For CMOs, It’s A Brand New World
mlm-digest.com

CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO? When are they allowed to relax their concern for the customer’s experience? Is there a point at which they quietly hand off responsibility for brand protection […]

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CMOs – A High Level View
mlm-digest.com

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers.  A lot more.  Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on […]

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60% of CMOs Value Brand Experience For Creating Ongoing Relationships
mlm-digest.com

Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your brand, then yours is one of the first names […]

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Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?
mlm-digest.com

Let's cut right to the chase here, kids. The answer to the question posed in the title is "largely yes" according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief […]

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Strategic ROI vs Attribution: CMOs Must Know the Difference
mlm-digest.com

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance […]

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7 Travel Tips For CMOs
mlm-digest.com

Whether you are traveling to a marketing conference or visiting one of your company’s locations around the world, as a CMO you need to ensure have an efficient travel strategy that keeps you on a budget, maintains your productivity on the road, and helps you actually enjoy the business travel experience. 1. Always travel light. Pack […]

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What CMOs Can Learn From The State AgTech Industry
mlm-digest.com

While you may find it a struggle to market a certain product or service as a CMO, imagine having the task of creating a marketing campaign that is driven at attracting economic development projects, such as agricultural tech (agtech), for a given state. The ability to sell a state’s agtech capabilities to another organization is […]

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Why CMOs Should Embrace Ad Blocking
mlm-digest.com

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." They expect three in 10 Internet users will be using blockers by the end of 2018. This finding is from their recently-released report Ad Blocking in the US: eMarketer's […]

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10 Ways CMOs Can Help Grow Their Companies
mlm-digest.com

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money. Yes I know, easier […]

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The Good News About CMOs and Data Driven Marketing
mlm-digest.com

Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly.  In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that […]

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