CMOs

CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To
mlm-digest.com

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over. And, before you know it, the enthusiasm is […]

5
Like
Save
5 Steps CMOs Can Take To Prepare For The Next Disruption
mlm-digest.com

The immediacy of online interaction has made marketing both easier and more challenging than ever before. On one hand, companies can respond to market shifts in real time. On the other, new innovations can quickly make once-vital services unnecessary. In other words, disruption is now part of every brand and business' DNA. Or at least […]

3
Like
Save
How CMOs Can Stay Fit With Their Busy Lifestyle
mlm-digest.com

The role of Chief Marketing Officers is growing day by day. With all the advancements in technology and sophistication of the web over the past decade, marketing is truly becoming a task that never sleeps. That being said, factoring the time to stay fit can be extremely difficult in this high-level position. As a good […]

4
Like
Save
Why CMOs Should Engage With Niche Bloggers
mlm-digest.com

Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. “Challenging” doesn’t even begin to describe the daily struggle that this mission creates. It might be tempting to keep your head down and push […]

3
Like
Save
6 Articles CMOs Should Read This Weekend
mlm-digest.com

Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence.  Here's 6 articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally There’s no doubt that technology […]

4
Like
Save
For CMOs, It’s A Brand New World
mlm-digest.com

CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO? When are they allowed to relax their concern for the customer’s experience? Is there a point at which they quietly hand off responsibility for brand protection […]

7
Like
Save
CMOs – A High Level View
mlm-digest.com

The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers.  A lot more.  Recently NGDATA released a guide entitled Anatomy of a CMO: Education, Experience, Salary Data, and More Insights on […]

9
Like
Save
60% of CMOs Value Brand Experience For Creating Ongoing Relationships
mlm-digest.com

Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your brand, then yours is one of the first names […]

4
Like
Save
Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?
mlm-digest.com

Let's cut right to the chase here, kids. The answer to the question posed in the title is "largely yes" according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief […]

7
Like
Save
Strategic ROI vs Attribution: CMOs Must Know the Difference
mlm-digest.com

For CMOs, and all marketers tasked with driving revenue, the constantly-looming question we try to answer is, “where should I spend my next marketing dollar to drive the most impact?” An entire job function has been built to answer this question, Marketing Operations, and an entirely new marketing discipline has emerged because of it, Marketing Performance […]

5
Like
Save
7 Travel Tips For CMOs
mlm-digest.com

Whether you are traveling to a marketing conference or visiting one of your company’s locations around the world, as a CMO you need to ensure have an efficient travel strategy that keeps you on a budget, maintains your productivity on the road, and helps you actually enjoy the business travel experience. 1. Always travel light. Pack […]

10
Like
Save
What CMOs Can Learn From The State AgTech Industry
mlm-digest.com

While you may find it a struggle to market a certain product or service as a CMO, imagine having the task of creating a marketing campaign that is driven at attracting economic development projects, such as agricultural tech (agtech), for a given state. The ability to sell a state’s agtech capabilities to another organization is […]

9
Like
Save
Why CMOs Should Embrace Ad Blocking
mlm-digest.com

According to eMarketer "the percentage of people using ad blockers is growing at a significant rate, though blocking established much of its presence earlier in the decade." They expect three in 10 Internet users will be using blockers by the end of 2018. This finding is from their recently-released report Ad Blocking in the US: eMarketer's […]

4
Like
Save
10 Ways CMOs Can Help Grow Their Companies
mlm-digest.com

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money. Yes I know, easier […]

10
Like
Save
The Good News About CMOs and Data Driven Marketing
mlm-digest.com

Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly.  In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that […]

10
Like
Save
Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
mlm-digest.com

When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. They often take a long-term approach with the understanding that the more attention they give their portfolio, the more ROI they will get from it. And, that’s an intangible […]

2
Like
Save
What CMOs Need to Know About Data Informed Content Marketing
mlm-digest.com

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing […]

4
Like
Save
For CMOs and Martech, It's Not About Spending, It's About the Right Spending
mlm-digest.com

It's not about data. It's about the right data. How many times have you heard that or words to that effect? And quite frankly some marketers can never hear it enough as far too many still don't know the difference.  But that's another topic for another time. This is all about marketing technology — martech to […]

7
Like
Save
Hey CMOs, This Is Not An Alternative Fact: Improving Customer Experience Can Increase Revenue
mlm-digest.com

Sorry, I could not help myself with the "alternative fact" reference in the title. Just seemed appropriate given the context for as hard as it may be to believe for some, when a brand improves its customer experience, its revenue can and will increase, oftentimes significantly. That was the overall finding of a recently-released Forrester report entitled […]

6
Like
Save
To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies
mlm-digest.com

One of the definitions of the word align is to bring into cooperation or agreement with a particular group. According to the findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, CMOs the world over would be wise to bring into cooperation digital and traditional marketing.  An […]

6
Like
Save
Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
mlm-digest.com

Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Chief Marketing Officers (CMOs) at both Business-to-Consumer (B2C) and Business-to-Business (B2B) companies need to embrace mobile marketing strategies to remain competitive […]

10
Like
Save