As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]
When natural disasters strike, the direct selling community is quick to offer help with relief efforts.
Let's cut right to the chase here, kids. The answer to the question posed in the title is "largely yes" according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief […]
With most of the U.S. public direct selling companies reporting their financial results for the first quarter of 2017, we thought it a good time to review their numbers over the past few years—a look at three-year annual growth, as well as a comparison of first-quarter financial results for 2014–2016 and Q1 2017.
Owings Mills, Maryland-based Medifast Inc., the parent company of direct seller Take Shape For Life, has been named to the 2017 Forbes 100 Most Trustworthy Companies in America list for the second year in a row.
In recognition of those companies offering unparalleled opportunity for individuals to start their own businesses, Direct Selling News today unveiled its eighth annual DSN Global 100, an exclusive ranking of the world’s largest direct selling companies.
Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money. Yes I know, easier […]
It’s not an unusual concern in this day and age to be worried about how your online presence might come across to potential employers, but now the consumer internet footprint has another important use: helping applicants secure a loan. $10K-$20K Investment Home Business Start-Ups – Visit the Home Biz Mag EXPO The infographic from TotallyMoney.com lets you […]
This holiday season several direct selling companies are supporting the TODAY Show Toy Drive, in a tradition that goes back more than a decade.
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
“Influencer Marketing is the practice of developing relationships with connected internal and industry experts to co-create content of mutual value to achieve measurable business goals.” – TopRank Marketing Influencer marketing has gained an enormous amount of popularity over the past few years but marketers still have lots of questions. How does influencer marketing work? Is […]
A number of direct selling companies made Inc. magazine’s newly released Inc. 5000, an annual list of the fastest-growing private companies in America.
With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add […]
Nature’s Sunshine Products is once again among the Healthiest Companies in America, according to research by wellness solutions firm Interactive Health.
In a recent study conducted by Forbes Insights and Oracle Marketing Cloud, 60% of global marketing leaders, on both the agency and brand sides, said their roles and responsibilities have changed significantly over the past two years. It's no surprise that the rate of change in marketing is increasing, but that's a really significant number. […]
For example, a proposal to use recycled materials for a new fashion collection may be rejected by a company's marketing department on the grounds that recycling has a bad reputation in the fashion and clothing industry. Decisions on other environmental …
The Cheesecake Factory – Danbury, CTABOUT US: As America's favorite restaurant, recognized as one of the FORTUNE "100 Best Companies to Work For®" in 2014 and 2015, The Cheesecake Factory is always looking.
Google is experimenting with a new feature that allows marketers, media companies, politicians and other organizations publish content directly to Google and have it appear instantly in search results. The search giant said it began testing the feature …
A trait shared by the fastest growing and most disruptive companies in history—Google, Amazon, Uber, AirBnb, and eBay—is that they aren't focused on selling products, they are building platforms. The ability to leverage the network effects of a …
This is true for B2B companies and each of us personally. This doesn't limit a company from focusing on sales or conversion but provides a lens to present the content in a way that's meaningful to customers and prospects.” ~ Curtis Thornhill, Apt …
GTA marketing and communications specialist Michele Catahay Perez said the company isn't aware of any widespread disruptions. “We recognize there may be isolated incidents involving network issues, many of which may be caused by infrastructure cuts …