Content

How to Repurpose Your Social Media Content
mlm-digest.com

Don’t let your hard work go to waste.

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5 Productivity Hacks to Bring Content Creation From Failing to Flying High
mlm-digest.com

Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” […]

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9 Upcoming Events to Learn All About Content and Influencer Marketing
mlm-digest.com

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 […]

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7 Content Marketing Books to Read in 2018
mlm-digest.com

These must-reads will give you an edge in your online marketing efforts.

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Why Video Content Is The Future of Marketing
mlm-digest.com

Video content has gained a lot of attention over the past few years because of its ability to get your message across in much better and convincing way. Video content gives you an ability to convince your viewers with your emotions, body language, and overall conduct. Content marketing has been great up till now but […]

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Finding Expert Content Writing Services
mlm-digest.com

When it comes to publishing content online, having a professional writing the content for you is a great asset and investment in your business. Professional writers know how to structure content for today’s Internet users, including creating catchy headings, providing links to relevant sources of information, and writing in a thought-provoking style that gets readers […]

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How To Use CRM Data Mining For Smarter Content Marketing
mlm-digest.com

Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of […]

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What’s on the Menu? A Balanced Email Content Diet
mlm-digest.com

For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of us need variety in our diets to stay healthy, and the essential vitamins our bodies depend on can’t be found in just one or two foods.   […]

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How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps
mlm-digest.com

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really […]

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How to Become a Better Data-Informed Content Marketer
mlm-digest.com

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, […]

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Content Marketing Evolution: 5 Major Content Marketing Trends for 2018
mlm-digest.com

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have really fired up the imagination of […]

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Top 10 Content Marketing Posts of 2017
mlm-digest.com

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends. Lucky for our readers, we have excellent content marketers contributing to our […]

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How Content Marketing is Evolving Heading into 2018
mlm-digest.com

The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Here are four ways I see content […]

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The Content Marketing Juggling Act: How to Consistently Create Quality, Engaging Content
mlm-digest.com

The secret to juggling is to always have one of your chainsaws in the air. Simple, right? You have one more chainsaw than you have hands, so don’t try and hold all three at the same time. Simply, always be throwing and catching at least one. Ready to rev up your chainsaws and try it? […]

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Content Conversations: Content Marketing Predictions for 2018
mlm-digest.com

Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year. We also received predictions related […]

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3 Unusual Content Marketing Approaches That Actually Work
mlm-digest.com

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in […]

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5 Outdated Content Marketing Tactics (And What to Do Instead)
mlm-digest.com

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of […]

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12 Content Marketing Trends You Should Be Following
mlm-digest.com

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.

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Content Conversations: How to Hit the Ground Running with Content Marketing in 2018
mlm-digest.com

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middle of March, we’ve already abandon […]

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Content Marketing Lessons from 4 Holiday Advertising Fails
mlm-digest.com

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or […]

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How to Craft Your Content to Support Your Account-Based Marketing Efforts
mlm-digest.com

A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses all industries, niches, and demographics. That's because content is a tool that helps businesses find solutions to some of their most critical business problems. The thought-leadership they can find from […]

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