Content

3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon
mlm-digest.com

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] […]

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How We’re Building a Content Marketing Dream Team
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A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to […]

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If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?
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Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the question is, can we change the narrative? In his […]

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Content Marketing Platform BuzzSumo Acquired by Brandwatch
mlm-digest.com

It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal […]

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
mlm-digest.com

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]

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The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B
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93% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continue the binge. One more episode, you think, as the next installment automatically queues up. Finished Stranger Things in one weekend? Here are 6 […]

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9 Ways Startups Fuel Great ROI From Their Existing Content Marketing Strategy
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Optimizing your content, like optimizing every resource, is what takes you from not-going-broke to making-it-big-time.

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2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success
mlm-digest.com

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content […]

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Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas
mlm-digest.com

As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — […]

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Funny Content, Serious Business: How to Use Humor in Content Marketing
mlm-digest.com

Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your […]

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Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google
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The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that’s informative, educational and relevant. MarketingProfs Giving you more characters to express yourself Twitter recently announced they’re giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts […]

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Give Your Content Marketing a Boost with Social Keywords
mlm-digest.com

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC […]

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The Mighty Cheeseburger: How to Construct Your Content for the Perfect Bite
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You might not know this but today, Sept. 18, is a national holiday to remember: National Cheeseburger Day. We know, we know, everyday now has an arbitrary national holiday that has little to offer outside of free food or funny tweets. But that doesn’t mean they aren’t worth celebrating. For our own National Cheeseburger Day […]

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Use a Content Audit as the Key to Crafting Your Content Marketing Strategy
mlm-digest.com

Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and […]

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How adidas Put Culture at the Core of Their Content Marketing Strategy
mlm-digest.com

Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. […]

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12 Questions You Need to Answer if You Want to Launch a Video Content Strategy
mlm-digest.com

There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa […]

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4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom
mlm-digest.com

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s […]

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Our Top 11 Content Marketing Takeaways from #CMWorld 2017
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Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting […]

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The Secret to Achieving Enterprise-Wide Content Marketing Buy-In? Understanding Your Cast of Characters #CMWorld
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It’s certainly no secret that quality content is the foundation of every marketing strategy. And you may think the success of your content marketing initiatives rests in the capable and creative hands of your marketing team members. But you may be missing out on a big internal opportunity. During her session titled “Driving Content Marketing […]

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Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld
mlm-digest.com

What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing […]

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Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting
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The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again […]

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