Content

3 Unusual Content Marketing Approaches That Actually Work
mlm-digest.com

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in […]

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5 Outdated Content Marketing Tactics (And What to Do Instead)
mlm-digest.com

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of […]

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12 Content Marketing Trends You Should Be Following
mlm-digest.com

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.

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Content Conversations: How to Hit the Ground Running with Content Marketing in 2018
mlm-digest.com

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middle of March, we’ve already abandon […]

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Content Marketing Lessons from 4 Holiday Advertising Fails
mlm-digest.com

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or […]

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How to Craft Your Content to Support Your Account-Based Marketing Efforts
mlm-digest.com

A central component of your Account-Based Marketing (ABM) strategy is content. Regardless of the account, content is one of those needs and wants that crosses all industries, niches, and demographics. That's because content is a tool that helps businesses find solutions to some of their most critical business problems. The thought-leadership they can find from […]

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The Hyper-Personalization of Content Marketing
mlm-digest.com

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”.  […]

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Content Conversations: Top Content Marketing Lessons Learned in 2017
mlm-digest.com

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals […]

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How to Use Big Wins to Drive Continuous Content Marketing Performance
mlm-digest.com

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you […]

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Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility
mlm-digest.com

For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging. In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog […]

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What You Need to Know About Optimizing Content for Voice Search
mlm-digest.com

Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions. In fact, Gartner predicts that about 30% of […]

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Streamline Your Blog and Manage Your Content More Effectively for Increased Traffic and Conversions
mlm-digest.com

When people read a post, they’re probably unaware that blogging is a process. And that’s a good thing! It’s confidence-inspiring when everything looks effortlessly put together. But how are you doing behind the scenes? Here are a few tips for making things easier on yourself by streamlining your blog process. 1. Delegate. Is it time […]

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10 Tips for Creating the Perfect Social Media Content for Your Brand
mlm-digest.com

As a brand, social media is one of your biggest assets. Here’s some advice from the experts at VSCO.

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Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan
mlm-digest.com

Content is both king and kingdom in a digital world full of stories. Brands and consumers alike are experiencing and publishing content on a daily basis. Between information overload, increased complexity of search engines and changes in consumer search behaviors, many marketers are less than confident about how to optimize their content marketing. How can […]

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B2B Content Marketing Benchmarks: How We All Can Do Better
mlm-digest.com

B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B content marketers […]

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How 7 Brands Connect With Audiences Through Long-Form Video Content
mlm-digest.com

Content comes in many forms, including social media messages, blog posts, video, and more. But video is largely ignored with only 30% of B2B marketers believing video will be critical to their content marketing success. Considering video accounts for 74% of all internet traffic your brand cannot ignore video marketing. With audience’s having an average […]

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3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon
mlm-digest.com

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] […]

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How We’re Building a Content Marketing Dream Team
mlm-digest.com

A few members of the TopRank Marketing content marketing dream team. As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to […]

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If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?
mlm-digest.com

Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the question is, can we change the narrative? In his […]

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Content Marketing Platform BuzzSumo Acquired by Brandwatch
mlm-digest.com

It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal […]

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
mlm-digest.com

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]

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