Creativity

CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To
mlm-digest.com

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over. And, before you know it, the enthusiasm is […]

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4 Ways to Boost Your Social Media Creativity Game
mlm-digest.com

You don’t have to be Tinder to light a fire under your customer base with word-of-mouth marketing tactics.

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6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity
mlm-digest.com

“Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly. It’s like asking if you want more […]

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Hey CMOs: Technology Now as Important as Creativity
mlm-digest.com

Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand. I say that because being […]

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Fast Company Creativity Conference to Showcase Beautycounter Story
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Natural beauty brand Beautycounter will be in the spotlight later this month during FC/LA, Fast Company’s second annual Creativity Counter-Conference in Los Angeles.

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Keeping it Real with Content Marketing: Why Integrity, Storytelling & Creativity Reign Supreme
mlm-digest.com

Marketing is often seen as a game. A game in which the marketers are the strategists and the customers are the pawns. Unfortunately, that is a game in which nobody wins. Marketers may feel a quick rush due to their success but customers that feel duped or mislead will surely, and quickly spread news of […]

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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
mlm-digest.com

As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. In this post we'll demonstrate how to get the perfect blend of both and why they should inform one another if you want to achieve real marketing success. Some people are prone to believe that technology is destroying […]

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Customer feedback helps spur employee creativity
mlm-digest.com

The research, which will be published in the Journal of Applied Psychology, was based on a multilevel analysis of multisource survey data from 380 hairstylists matched with 3,550 customers in 118 hair salons belonging to a large salon chain in Taiwan …

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Wide-ranging networking boosts employee creativity: Findings have implications …
mlm-digest.com

Companies can promote creativity in employees by encouraging them to network beyond their immediate business networks, according to a new study by management experts at Rice University, Australian National University (ANU), Erasmus University Rotterdam …

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4 Ways Brands Can Use Creativity & Comedy to Create Award-Winning Content Marketing
mlm-digest.com

“For those of you that think comedy won’t work for your brand, ask yourself: will it work for your customers?” – Tim Washer Most the time, if you ask a group of people “do you like to laugh?” 100% of your audience will respond with a resounding “Yes!”. Seeing that, you’d assume that incorporating comedy […]

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John Cleese: Creativity, Imagination & Tortoise Enclosures #CMWorld
mlm-digest.com

The incisor growth rate of an average beaver is 32 feet per year. The hatchet fish is the only creature with eyes on its wrists. And now for something completely different… John Cleese–actor, comedian, and 1/5th of Monty Python–started his presentation with the preceding two useful facts. Having armed the audience with knowledge, he proceeded […]

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Wide-ranging networking boosts employee creativity
mlm-digest.com

Companies can promote creativity in employees by encouraging them to network beyond their immediate business networks, according to a new study by management experts at Rice University, Australian National University (ANU), Erasmus University Rotterdam …

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Data, technology and creativity: new opportunities for marketers – live Q&A
mlm-digest.com

With 25 years in the media industry, Mark has an in-depth understanding of advertiser needs and has played an influential role in the digital advertising market at a senior level, building award-winning sales teams and driving business growth across …

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The iPad's Next Frontier: Creativity For The Masses
mlm-digest.com

User-created art on display within Apple Stores is in tune with much of Apple's current marketing message. For instance, the current "Shot With iPhone 6" … But the way that the company communicates to the world what an iPad can do is particularly …

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ArtPrize: A Lesson In Creativity Bringing A Community Together
mlm-digest.com

ArtPrize is an annual competition conceived by Rick DeVos, the grandson of Richard DeVos, a co-founder of the Ada, Michigan-based multilevel marketing company Amway. The family owns much of the city, including the Amway Grand Plaza Hotel. A few …

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