data

How To Use CRM Data Mining For Smarter Content Marketing
mlm-digest.com

Content marketing isn't easy to do. There's no doubt that it's effective, but it's very hard to do it well. It's a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of […]

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Sifting Data to See the Customer
mlm-digest.com

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual? Before you answer, consider this statistic from Analytics Week: Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new […]

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Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data
mlm-digest.com

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores […]

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Connecting the Dots from Data to Better Customer Experience
mlm-digest.com

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently […]

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7 Ways to Future-Proof Your Organization With Data Driven Marketing
mlm-digest.com

The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained, […]

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6 Tips to Protect Your Company’s Data from Ransomware
mlm-digest.com

Ransomware can quickly cripple a business and the problem appears to be growing, as evidenced recently when the U.S. government issued a warning about Bad Rabbit, a ransomware attack that spread through Russia, the Ukraine and other countries. Such attacks can be costly for businesses because ransomware infects a computer, blocks access to computer files, […]

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Dear CMOs, Mobile Data Security Should Be Everything
mlm-digest.com

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know this reference it means you're under the age of 40. So Google It. Anyway, for the uninformed… When it comes to data, roughly 90% […]

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For Cross Channel Marketing Success, Don’t Sit On Data; Act On It
mlm-digest.com

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line – be it a real checkout line or of […]

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How to Find the Stories in Your Data for Compelling Reporting
mlm-digest.com

Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers. It […]

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Data Strategy and Data Modeling
mlm-digest.com

In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog […]

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Data Strategy and Data Modelling
mlm-digest.com

In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog […]

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Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features
mlm-digest.com

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is […]

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4 Common Mistakes People Make When Setting Up their Data Rooms
mlm-digest.com

Virtual data rooms can be a literal lifesaver for business that have to deal with a large amount of data and want to free up physical space in their record rooms. Another reason why virtual data rooms are so popular these days is because of their convenience and security. However, many business owners end up […]

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Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize?
mlm-digest.com

Let's cut right to the chase here, kids. The answer to the question posed in the title is "largely yes" according to Alicia Hatch, CMO of Deloitte Digital. She cites the 2016 Gartner Spend Survey which found that CMOs had one of the highest technology spends of any C-suite member and is on track to overtake CIOs in 2017. To further support her belief […]

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New LegalShield Law Index Data Helps Reveal Economic Trends
mlm-digest.com

LegalShield, the Ada, Oklahoma-based provider of legal services, recently launched the LegalShield Law Index, which provides a forward-looking snapshot of the economic and financial status of U.S. households and small businesses.

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …
mlm-digest.com

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of […]

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AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights
mlm-digest.com

This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across […]

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What is Dark Data and What Does It Mean for Marketers?
mlm-digest.com

Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Data is being created at an exponential rate due, in large measure to what is being labeled as dark data, which is defined as unstructured and untagged data […]

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The Good News About CMOs and Data Driven Marketing
mlm-digest.com

Before I get to the aforementioned good news allow me to go back in time, be it ever so slightly.  In January of this year I scribed a post entitled 2017: The Year of the Data Driven CMO. Feel free to click to read the entire piece but until you do here's some highlights from that […]

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What CMOs Need to Know About Data Informed Content Marketing
mlm-digest.com

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing […]

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Data is the Biggest Roadblock to Cross Channel Marketing Success
mlm-digest.com

Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB.  The reason I start off with a data stat is simple. Of course data is the biggest roadblock to cross channel marketing success. Why? Because data seems to be the roadblock for […]

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