Digital

Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?
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TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and […]

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Resistance to Reason: Why digital transformation is thwarted
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There’s a scene in Cormac McCarthy’s book, All the Pretty Horses, in which the main character, John Grady, plays pool with his boss, a wealthy Mexican ranch owner. The reader feels tension because John, a transplanted Texan cowboy, has been covertly dating the owner’s daughter and it’s not clear whether the owner is aware. At […]

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Digital Marketing News: F500 Are Visual, LinkedIn on Top, Business of Color
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From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of places, objects, and services that support desired cognitive, emotional, and […]

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Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends
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How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top […]

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Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App
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Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with […]

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Helping CMOs Look At The Digital Space From A Human Perspective
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If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we […]

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How We’re Building a Digital Advertising & SEO Dream Team
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In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled […]

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Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard
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Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite […]

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Digital Marketing News: Clowns for Whoppers, Facebook Dynamic, Automatic Messages
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Persado now generates emotionally-targeted marketing messages for individuals. Copywriters, prepare to start feeling nervous: Persado uses machine learning and people’s reactions to previous campaigns to determine users’ emotional profiles and is now launching Persado One, which allows the text to be generated for individual users. MarTech Today How many people see your content on each […]

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Should I Hire an In-House Digital Marketing Specialist or Tap an Agency for Help?
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The digital marketing landscape is changing at a rapid pace, with many organizations planning to up their budgets and diversify their tactics in the coming years. In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021. “Over the next five years, […]

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Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping
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Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the […]

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Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward
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The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on live videos than on regular videos. Find out what people are watching, what their preferences and behaviors are in this infographic from Koeppel Direct. MarketingProfs The four habits of successful data-driven marketers. Econsultancy invited marketing […]

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7 Digital Marketing Strategies for Franchises (Infographic)
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Here’s how to use the power of search, social media, email and more to increase your visibility.

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Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads
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Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]

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2 Reasons Why Paper Coupons Are Still More Popular Than Digital Vouchers in the United Kingdom
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For many years UK retailers have used vouchers to attract shoppers into their stores. Usually issued in newspapers and magazines, the colourful paper coupons can be cut out using scissors and entitle the owner to a discount for a particular product. But since the invention of digital discount codes and the rise of voucher sites […]

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Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls
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How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules […]

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Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google
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The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that’s informative, educational and relevant. MarketingProfs Giving you more characters to express yourself Twitter recently announced they’re giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts […]

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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report
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Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

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Digital Marketing Tools & Tactics: What the Trends Tell Us
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As the old saying goes: the more things change, the more they stay the same — a saying that certainly has resonance across the marketing industry right now. As it stands, the top challenges many of us are facing in 2017 are, in essence, the same ones we’ve been battling for years. According to an […]

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords
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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced […]

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Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting
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The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again […]

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