don’t

When segmenting customers,  don’t forget your silent majority
mlm-digest.com

Richard Nixon popularized the expression, the silent majority, when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions. To counter what he felt was a biased media, he appealed to them to emerge from the shadows and vocalize their support for his administration’s Vietnam War […]

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Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy
mlm-digest.com

As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed. But if you have ever tried to deploy multi-lingual, multi-cultural […]

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CMOs: In the race to provide more, don’t forget about the need for speed
mlm-digest.com

I can’t tell you how many times I’ve witnessed CMOs get bullied into adding “just one more thing” the customer experience during a boardroom meeting. It’s tough to say no. Everyone wants to move the needle and deliver an exceptional quarter, but sometimes the answer needs to be no, or a compromise needs to be […]

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CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To
mlm-digest.com

Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over. And, before you know it, the enthusiasm is […]

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For Cross Channel Marketing Success, Don’t Sit On Data; Act On It
mlm-digest.com

I know, I know you have all the data you could ever need, blah, blah blah. And I know you know that ours is a cross channel world where a whole lot of us use multiple channels as we make our way to the checkout line – be it a real checkout line or of […]

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Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations
mlm-digest.com

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are […]

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Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers
mlm-digest.com

Never skip leg day. That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible. Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal […]

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Want to Be a Philanthropist? You Don’t Need Millions to Do It
mlm-digest.com

When you’re looking for ways to be philanthropic and give back to your community, you may not realize you don’t need a hefty supply of money to do it. If money makes the world go ‘round, philanthropy fuels the engine. Philanthropy is not the money itself, but the heart that drives the action; anyone who […]

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It’s Spring Cleaning Time, Don’t Forget to Scrub Up Your Digital Identity
mlm-digest.com

By Justin Lavelle, BeenVerified.com With rising numbers of identity theft and cybercrime, ensuring that your online life is organized and secure is more important than ever. This season, give your digital life the same kind of spring cleaning you would do in the physical world. Here are the fundamental digital areas to focus on cleaning up: Social […]

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Don’t Spend Anything: The Secret to Startup Success
mlm-digest.com

Building a startup from the ground up without any investment may sound impossible. Yes, it’s tough and takes loads of sweat and sacrifice — but it is possible. $50K-$100K Investment Home Business Start-Ups – Visit the Home Biz Mag EXPO Over the past 10 years my business partner, Frank Restuccia, and I have grown our personal […]

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Don’t Place Your Future on Luck and Chance by Fred Weih
mlm-digest.com

Let Your Emotions Drive Your Today and Future! If you asked most people “how does emotion affect their lives”, you probably will get a response like “love, laughter, even anger” come to mind. Of course those examples are correct. In…Read more

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Don’t Stop Asking So Many Questions by Chris Widener
mlm-digest.com

A few weeks ago I took my boy on a trip that we make together every year. We left the house at 6 am on Monday and got home at 9 pm on Thursday. That is just 87 hours. However,…Read more

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6 Cross Channel Tactics That Successful Marketers Do That Most Don’t
mlm-digest.com

Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. 1. Focus on technology as a […]

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Don’t Get Lost in Translation. Get It Right!
mlm-digest.com

We’ve all seen them: eyebrow-raising “translations” that leave you either shaking your head or slapping your knee. Just ask Google and you’ll find countless examples such as a no smoking sign in Israel that says “violators will be peralized” (yes, it’s even misspelled) or a bilingual road sign in Wales telling Welsh-speaking truck drivers: “I […]

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Online Marketing News: Marketer’s Don’t Trust Data, Twitter Carousel and IBM Gets Smarter
mlm-digest.com

Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data New data has shown that most marketers use six or more measurement tools, but don’t trust the data they’re collecting. As it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78% […]

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Don’t Get Blindsided With Estimated Tax Payments
mlm-digest.com

For those who start a home business, there are seemingly endless number of things to get done.  So when it comes to taxes, the inclination is to put things off.   Might as well wait until April, right? Well, this may actually work for many aspects of taxes.  Yet there is one area where you really […]

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Don’t Ignore the Store, Even as Online Holiday Sales Continue to Soar
mlm-digest.com

In 2014, according to comScore, there were $2 billion in sales on Cyber Monday, alone, which represented an increase of 17% year over year from 2013. Additionally online sales were up 24% YOY between Thanksgiving and Cyber Monday.  And finally, overall for the 2014 holiday shopping season, online sales amounted to $26.7 billion, up 16% from […]

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Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage
mlm-digest.com

Why is Jägermeister the bestselling liquor brand that no one likes? Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out. This illustrates what Sally Hogshead suggested in […]

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Social Media Advertising: Don’t Be Tardy for the Party
mlm-digest.com

Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out. However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay home on a Friday night. […]

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Don’t measure Sales or B2B Marketing on revenue
mlm-digest.com
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Don’t Miss our Global 100 Celebration in April!
mlm-digest.com

The annual DSN Global 100 dinner and awards ceremony recognizing the Top 100 Direct Selling Companies in the World is drawing near.

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