Email

The Influential Executive's Guide to Email Marketing
mlm-digest.com

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
mlm-digest.com

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]

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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report
mlm-digest.com

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

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5 Things About Email Marketing Your Boss Will Want To Know
mlm-digest.com

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the […]

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Email Validation: A Critical Success Factor in Email Marketing
mlm-digest.com

Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
mlm-digest.com

How you can take advantage when everyone else is focused on social.

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The Customer Is Always Right: Email Marketing Spam Edition
mlm-digest.com

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that […]

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5 Truths About Email Marketing Your Boss Will Want to Know
mlm-digest.com

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to […]

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Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features
mlm-digest.com

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is […]

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Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool
mlm-digest.com

119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, […]

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing
mlm-digest.com

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most […]

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing
mlm-digest.com

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer […]

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The Best Days and Times to Send Your Email (Infographic)
mlm-digest.com

Here are some tips to help you boost your email marketing efforts.

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Email Marketing and the Mystery of the Valid – Invalid Address
mlm-digest.com

As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to pressing a button and having thousands, if not millions, of emails sent to their intended destination, with no questions asked. If we do have issues in delivering those […]

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Ghosts of Past Email Signups Driving Down Inbox Placement
mlm-digest.com

Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what happens if that incentive is the only reason a subscriber signs up for your messaging? And worse yet, what if that individual is using a “ghost” email account reserved […]

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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads
mlm-digest.com

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, […]

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Email Marketing and the Reality About ISP Mediation
mlm-digest.com

Many years ago, part of being a true email deliverability expert was less about what you know and much more about who you know. If you had clients experiencing issues like blocking, bulking, etc. the biggest weapon in your arsenal was the ability to reach out to a contact at an ISP, and have that […]

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What Business Owners Need to Know About the Email Privacy Act
mlm-digest.com

In a rare act of bipartisanship—fueled by the heavily debated revelations and FBI inquiries leading up to the recent presidential election—the U.S. House of Representatives recently and unanimously passed the Email Privacy Act (H.R. 387). The “EPA” is arguably the most important step toward better protecting cloud-based information. $10K-$20K Investment Businesses – Visit the Home Business […]

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My Email Deliverability Is Awful – Now What?
mlm-digest.com

Although we all want to live in a world where every email message goes directly to the inbox, sometimes that isn’t a reality. I speak with many different types of marketers in many different types of situations. A fairly common scenario is when a new person takes a new role and inherits a less than […]

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What Email Marketers Need To Know About the Changes To Verizon Email Addresses
mlm-digest.com

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. The goal here is […]

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Why Email Marketers Need To Know What A Pre-Warmed IP Is
mlm-digest.com

Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a couple of different platforms. It takes me back every time that I hear it, mostly because it must be presented in […]

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