Email

What’s on the Menu? A Balanced Email Content Diet
mlm-digest.com

For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of us need variety in our diets to stay healthy, and the essential vitamins our bodies depend on can’t be found in just one or two foods.   […]

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4 Email Marketing Tips to Catapult SMBs
mlm-digest.com

Most SMBs know that email marketing is an important part of connecting with customers and promoting services. In order to get the most out of your email marketing, you have to make sure you’re following best practices and working to make improvements. Sending an email at the right time and using the right words in […]

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10 Ways to Grow Your Email List Like a Boss
mlm-digest.com

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social, email remains a powerful and personal channel for building and engaging an audience. Sure, you’ve got […]

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How, When, & Why Should You Use Personalization in an Email Marketing Campaign?
mlm-digest.com

Dale Carnegie, author of the famed How to Win Friends and Influence People, said in his book, “Remember that a person’s name is to that person the sweetest and most important sound in any language." That concept is a powerful truth that you can spin to your advantage in practically any aspect of your marketing […]

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5 Best Practices to Get the Most out of Your Holiday Email Efforts
mlm-digest.com

With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or […]

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This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here's How to Get Ahead of the Trend.
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What do you know about Messenger marketing?

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How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
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Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.

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Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard
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Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite […]

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5 Things You Should Know About Email Validation
mlm-digest.com

While the world is moving towards digitalisation, people have started strongly using the digitalised way to live their lives better than ordinary ones. Digital marketing has also developed as an important aspect in itself overtime helping different businesses gain popularity. It is regarded as a more efficient way of interacting with and attracting consumers towards […]

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The Influential Executive's Guide to Email Marketing
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For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
mlm-digest.com

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]

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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report
mlm-digest.com

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

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5 Things About Email Marketing Your Boss Will Want To Know
mlm-digest.com

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the […]

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Email Validation: A Critical Success Factor in Email Marketing
mlm-digest.com

Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
mlm-digest.com

How you can take advantage when everyone else is focused on social.

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The Customer Is Always Right: Email Marketing Spam Edition
mlm-digest.com

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that […]

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5 Truths About Email Marketing Your Boss Will Want to Know
mlm-digest.com

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to […]

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Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features
mlm-digest.com

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is […]

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Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool
mlm-digest.com

119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, […]

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing
mlm-digest.com

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most […]

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing
mlm-digest.com

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer […]

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