Email

5 Best Practices to Get the Most out of Your Holiday Email Efforts
mlm-digest.com

With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or […]

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This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here's How to Get Ahead of the Trend.
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What do you know about Messenger marketing?

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How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.
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Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.

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Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard
mlm-digest.com

Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite […]

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5 Things You Should Know About Email Validation
mlm-digest.com

While the world is moving towards digitalisation, people have started strongly using the digitalised way to live their lives better than ordinary ones. Digital marketing has also developed as an important aspect in itself overtime helping different businesses gain popularity. It is regarded as a more efficient way of interacting with and attracting consumers towards […]

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The Influential Executive's Guide to Email Marketing
mlm-digest.com

For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
mlm-digest.com

When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]

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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report
mlm-digest.com

Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

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5 Things About Email Marketing Your Boss Will Want To Know
mlm-digest.com

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the […]

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Email Validation: A Critical Success Factor in Email Marketing
mlm-digest.com

Unless your goal is to be a spammer, sending emails to defunct addresses is a waste of time.

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
mlm-digest.com

How you can take advantage when everyone else is focused on social.

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The Customer Is Always Right: Email Marketing Spam Edition
mlm-digest.com

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that […]

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5 Truths About Email Marketing Your Boss Will Want to Know
mlm-digest.com

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to […]

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Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features
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How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is […]

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Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool
mlm-digest.com

119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, […]

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing
mlm-digest.com

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most […]

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing
mlm-digest.com

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer […]

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The Best Days and Times to Send Your Email (Infographic)
mlm-digest.com

Here are some tips to help you boost your email marketing efforts.

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Email Marketing and the Mystery of the Valid – Invalid Address
mlm-digest.com

As marketers, we often take for granted the technical complexities that take place when sending an email from one address to another. We are so accustomed to pressing a button and having thousands, if not millions, of emails sent to their intended destination, with no questions asked. If we do have issues in delivering those […]

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Ghosts of Past Email Signups Driving Down Inbox Placement
mlm-digest.com

Promotional offers, discounts, and coupons are enticing carrots for subscribers, and can drive high sign up rates with the promise of a ‘good deal.’ But what happens if that incentive is the only reason a subscriber signs up for your messaging? And worse yet, what if that individual is using a “ghost” email account reserved […]

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Digital Marketing News: 15 Reasons for Brand Advocacy, Email Priorities and Google TV Ads
mlm-digest.com

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, […]

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