Here’s what you need to know to make the most of an influencer marketing campaign.
In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]
Optimizing your content, like optimizing every resource, is what takes you from not-going-broke to making-it-big-time.
In the past it has been quite hard to land a loan in Singapore but the moneylender industry is growing quickly and more people are willing to give loans to qualified clients. Whether you have had an accident, there is an illness in your family, or you need funds to purchase a home for your […]
For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I […]
There’s a lot to learn from the tech giant.
If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a question and get an immediate reply. The answer didn’t come in the form of a computer printout or on a screen. Communication happened vocally. Sounds familiar, right? Chatbots: A […]
In the past month, three natural disasters have struck North America and the Caribbean, killing hundreds of people and causing property damage amounting to billions of dollars. Many people in the direct selling community, particularly those in Texas and Florida, were affected by these horrific events.
Yes, the gig economy is transforming—no, disrupting—the global workforce. We’ve heard it all before; it’s old hat now. While much has been written about the gig economy, it’s clear that this short-term, freelance workforce underpinned by a web or mobile app has redefined all expectations. The gig economy is transforming the global workforce—and that includes […]
The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s […]
Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting […]
The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the […]
To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.
We all dream about working from home, being your own boss and making plenty of money. The dream is a motivating factor for some people to launch their own business or start selling services such as content writing or accounting. But not everyone has the right time or skills to do this kind of work […]
When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more. And link you […]
Here’s What They Have in Common and How You Can Adapt These Traits to Take Your Home-based Business to New Heights Apple, Hewlett Packard, Amazon, Google, Disney, Mattel, Square, Tesla, Nike, Dell, to name a few. Maybe you don’t aspire to be one of these global behemoths, yet it is entirely possible that your home-based business […]
Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital […]
Do you ever find yourself stuck in a rut, not getting your work done due to distractions in your home? Or perhaps you are longing for different scenery for work, but not sure where to go? Did you know that changing up your scenery can get you more engaged and more productive? Yes, it can!! […]
The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall”, released just a few months ago, which essentially redefines the definition of a […]
While influencer marketing may have started long ago, it’s reaching new heights today with the help of social media.
If you are committed and enthusiastic about keeping in good shape you already have two vital qualities that will help you to build a fitness business from home. Here is a look at how to get started and develop a fitness business that could soon build up a useful client base and provide a potentially […]