Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” […]
You don’t need $5 million to advertise like major brands.
Do you not have a massive arsenal of funds but want to change the world with your business idea? No problem. In this article, I will take a look at why a lack of funds doesn’t need to blockade your route to success in the business world. There are numerous reasons for why businesses fail. […]
BizBuySell.com, the Internet’s largest business-for-sale marketplace, reported today that annual small business transactions ascended to record highs in 2017, exceeding previous highs set in 2016 by 27 percent. The full results are included in BizBuySell’s 2017 Q4 and year-end Insights Report, which aggregates statistics from business-for-sale transactions reported by participating business brokers nationwide. This year’s increase marks […]
From including your audience in your brand story to being a resource, here are some tips to help you do good on social media.
The NFL “take a knee” protests were a marketing challenge but Papa John’s should have been able to respond without getting in the news as the preferred pizza of Nazis.
It’s that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing, we are incredibly grateful for the attention and trust that […]
I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently […]
Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or […]
Ransomware can quickly cripple a business and the problem appears to be growing, as evidenced recently when the U.S. government issued a warning about Bad Rabbit, a ransomware attack that spread through Russia, the Ukraine and other countries. Such attacks can be costly for businesses because ransomware infects a computer, blocks access to computer files, […]
There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]
If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we […]
Coppell, Texas-based Mannatech has announced financial results for its third quarter of 2017.
Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and […]
Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the […]
Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of […]
Here’s what you need to know to make the most of an influencer marketing campaign.
In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]
Optimizing your content, like optimizing every resource, is what takes you from not-going-broke to making-it-big-time.
In the past it has been quite hard to land a loan in Singapore but the moneylender industry is growing quickly and more people are willing to give loans to qualified clients. Whether you have had an accident, there is an illness in your family, or you need funds to purchase a home for your […]
For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum. This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more! This year, I […]