For all the glitz attached to social media, email has remained the more direct and personal way to communicate with your audience.
Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank […]
Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the […]
Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors. The question is: what workout […]
What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content. The content marketing journey […]
A Guide to Visual Content for Social Media [Infographic] Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today) What Influencer Marketing Really Costs […]
Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall […]
Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think […]
Instagram analytics are a key part of any Instagram marketing strategy.
Content Marketing World is closer than you might think and there are so many items to plan for before jet setting to Cleveland in September. Are your bags and business cards packed? Got snacks and supplies for the flight? Uploaded a new oh-so-dapper Twitter photo? And what about picking a track, and some favorite speakers? […]
Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down a story. They know how […]
In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy […]
There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage […]
Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist? Stop scrambling and […]
So you want to start a content marketing campaign, but your budget is not that large? When you see all this amazing content from the top companies in your niche and from your competitors, you become absolutely confident their content marketing campaigns cost them thousands and thousands of dollars. And you know what? You are […]
Growth hacking is all about applying unconventional marketing strategies to break through, grow faster and stay ahead of the competition.
Your family, friends and all of the marketing blogs are dead wrong!
Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn out dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a […]
Have you ever been asked for your email address when visiting the website of your favorite store? Do you follow any businesses on Facebook or twitter to learn about special offers and upcoming events? If you have, you have been the target of digital …
The 4th edition of Marketing Land's “B2B Marketing Automation Platforms: A Marketer's Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.
This is especially true in B2B marketing. With so much competition and tight marketing budgets, marketers are under tremendous amounts of pressure to demonstrate measurable results — data to prove that marketing is doing its job and getting better …