Influencer

Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden
mlm-digest.com

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to […]

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Learn Influencer Marketing 5 Ways
mlm-digest.com

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the […]

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Lee Odden Shares 5 Best Practices for Enterprise Influencer Marketing #CMWorld
mlm-digest.com

It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all […]

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Give Influencer Content Programs a Promotional Edge with Digital Advertising
mlm-digest.com

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested […]

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Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing
mlm-digest.com

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 […]

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Why Brands Big and Small Continue to Fail at Influencer Marketing
mlm-digest.com

Brands don’t know how to use influencer marketing correctly, and it’s destroying their businesses.

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25 Influencer Marketing Platforms & Marketplaces
mlm-digest.com

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience. […]

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Declare Independence from B2B Influencer Marketing Blunders: 5 Tips for Success
mlm-digest.com

Today marks the birth of American independence. While it took collaboration, respect and strategic thinking to persuade Continental Congress to formally adopt the Declaration of Independence 241 years ago, the impact and importance will forever be remembered throughout history. This is a lot like influencer marketing (although, Congress will not be involved). Starting over 200 […]

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How to Become a Beauty Influencer
mlm-digest.com

Jessica Abo learns how one beauty expert bridges the gap between the sponsored beauty brands and social influencers.

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing
mlm-digest.com

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer […]

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How to Get the Most Out of Your Influencer Marketing Campaign
mlm-digest.com

If you are looking to begin an influencer marketing campaign but struggling to know where to begin, you will be pleased to know that Red Pill have created an infographic to help you understand how to get the most out of your influencer marketing campaign – increase your brands awareness, favourability and sales right away. […]

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Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters
mlm-digest.com

A Guide to Visual Content for Social Media [Infographic] Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today) What Influencer Marketing Really Costs […]

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Influencer Marketing for B2B: 4 Examples That Prove It Can Work
mlm-digest.com

While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look.

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Squashing the Influencer Marketing Buzz(words): What You Really Need to Know
mlm-digest.com

On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, […]

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20 Inspiring & Actionable Influencer Marketing Tips for The Modern Marketer
mlm-digest.com

The heat is on for marketers to incorporate influencers into their marketing strategy. The problem is, the sheer amount of bad advice about influencer marketing can make it difficult to separate the good from the bad. While the pursuit for influencer marketing success doesn’t appear to be slowing down, many marketers are unsure which direction […]

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Behind the Marketing Curtain: An Interview with Influencer Marketing Wiz Amisha Gandhi, SAP
mlm-digest.com

From emerging social media channels to the rise of artificial intelligence, the exciting cyclone of change often drops us marketers into unfamiliar territory—and we have to find our way home. Thankfully, the marketing industry is flush with talented marketers leading the way, and we often look to them for tactical insights to navigate the winding […]

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The Next Evolution of Influencer Marketing: 4 Key Insights And What They Mean
mlm-digest.com

We marketers love to chase shiny objects. It’s part of the constant drive to experiment, optimize, and improve. Any new tactic that looks promising is going to attract our attention. During his presentation last week at Social Media Marketing World, Lee Odden offered proof of just how shiny influencer marketing is: It can potentially return […]

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B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution
mlm-digest.com

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my […]

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Fixing the ROI Problem with Influencer Marketing
mlm-digest.com

The company that may have plugged the biggest hole in influencer marketing.

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The No BS Approach to Influencer Marketing
mlm-digest.com

Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and 100% pure B.S. Rising popularity […]

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The Key To Unlocking the ROI of Enterprise Influencer Marketing
mlm-digest.com

Influencer marketing gained substantial attention and momentum amongst marketers in 2016. Judging by the start of this year, it will be an even hotter topic in 2017. But for all the potential of adding influence to the marketing mix, there are also significant challenges. With pure pay-to-play and one-off campaign practices distracting marketers from finding the […]

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