Influencer

9 Upcoming Events to Learn All About Content and Influencer Marketing
mlm-digest.com

According to a new study from eMarketer, in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 […]

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Put Influencer Marketing to Work for Your B2B Brand
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Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach than individual customers. According to McKinsey, influencer marketing campaigns bring in $6.50 for every dollar spent, and twice the sales of paid advertising. So how come only 15 percent of […]

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Death of Facebook Organic Reach = New Opportunities for Influencer Marketing
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Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, Mark Zuckerberg said: “We built Facebook […]

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Irish Hotel Publicly Shames Social Media Influencer for Requesting Free Stay
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‘Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you’re in residence?’

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7 Influencer Marketing Trends That Will Rule 2018
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While influencer marketing boomed in 2017, it’s been on the rise for a full decade. In fact, we first posted about it in 2008 after we attended a session at SES San Jose on social media analysis and tracking. Ten years later and influencer marketing has evolved from a rising trend into a proven marketing […]

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Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads
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How to Keep Up With the Rise of the Visual Internet [Infographic] Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top of the trend and keep […]

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Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts on 2018
mlm-digest.com

This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition and self serving “influencer marketing […]

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The Road Ahead for Influencer Marketing: 2018 and Beyond
mlm-digest.com

More micro-influencers, bigger budgets and attention to tracking will be the trends moving forward.

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5 Examples of Influencer Marketing in Action Across the Full Customer Journey
mlm-digest.com

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a […]

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How to Create a Mutually Beneficial Influencer Marketing Relationship
mlm-digest.com

One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media, and more. However, these days, in a world where more […]

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What I've Learned From Spending $10 Million on Influencer Marketing
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Here’s what you need to know to make the most of an influencer marketing campaign.

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Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden
mlm-digest.com

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to […]

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Learn Influencer Marketing 5 Ways
mlm-digest.com

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the […]

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Lee Odden Shares 5 Best Practices for Enterprise Influencer Marketing #CMWorld
mlm-digest.com

It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all […]

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Give Influencer Content Programs a Promotional Edge with Digital Advertising
mlm-digest.com

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested […]

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Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing
mlm-digest.com

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 […]

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Why Brands Big and Small Continue to Fail at Influencer Marketing
mlm-digest.com

Brands don’t know how to use influencer marketing correctly, and it’s destroying their businesses.

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25 Influencer Marketing Platforms & Marketplaces
mlm-digest.com

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience. […]

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Declare Independence from B2B Influencer Marketing Blunders: 5 Tips for Success
mlm-digest.com

Today marks the birth of American independence. While it took collaboration, respect and strategic thinking to persuade Continental Congress to formally adopt the Declaration of Independence 241 years ago, the impact and importance will forever be remembered throughout history. This is a lot like influencer marketing (although, Congress will not be involved). Starting over 200 […]

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How to Become a Beauty Influencer
mlm-digest.com

Jessica Abo learns how one beauty expert bridges the gap between the sponsored beauty brands and social influencers.

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing
mlm-digest.com

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer […]

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