Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager. Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! What […]
This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across […]
Matt Heinz of Heinz Marketing shares his thoughts on social marketing in the following video. Social media marketing will continue to become more important to businesses as it become more integrated into the business. This will happen as social channels stop being shiny objects and become tools that help companies accomplish their business goals to support customers and […]
As customers engage with different advertising channels, marketers have been searching for innovative ways to identity them and market to them in a more personal way. One challenge has been around the friction involved in obtaining a customer’s personal information and permission to contact them. If the ask is not delivered in the right context […]
In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project. Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some […]
Microsoft Dynamics Marketing complements Adobe's Marketing Cloud with capabilities including marketing-resource management. With the new integration, companies get a combined tool for both customer relationship management and marketing.
Message and channel integration are critical just to get customers to hear your message through the noise. But there are two kinds of integration. “Campaign …
23, Amit Varshneya of Demandbase and Holger Schulze of eG Innovations sat down to discuss the results of the “Trends and Challenges of B2B Marketing Analytics in 2014” survey. Schulze, who led the research initiative, looked at responses from 500 …