The evolution of the internet has ushered in the century of the side-hustle. Not only are hobbyists turning a profit on their passions, folk who might’ve taken on a second job a couple of decades back are now able to supplement their regular wage doing something they love. Naturally, as the side-hustle comes of age, […]
Visual content is now easy and cheap to create thanks to cloud-based tools and platforms.
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Here are four ways I see content […]
Whether you’re an aspiring entrepreneur building your first product to compete with established companies, or a large, established company looking to innovate, product design and product development is critical to success. Unfortunately, as many as nine out of ten new product launches fail. Give your product every chance to be successful by following a proven product development process. Fortunately, […]
Recently, Amway Corp., in collaboration with Microbiome Insights Inc., presented results from two independent epidemiology studies at Happi’s Anti-Aging Conference & Tabletop Exhibition, an annual conference that attracts anti-aging industry experts and suppliers.
Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team. This post outlines some practical tips for using the Oracle Marketing Cloud and AppCloud offerings like Motiva AI to bring new adaptive intelligence capabilities into the way you […]
Shared office space is usually seen as the model for boot-strapped start-ups and fledgling companies to find their feet among freelancers and remote workers. Yet today, the financial and cultural benefits of co-working office space are rapidly penetrating the world of large corporations and fundamentally changing office culture even at high, established levels. As the […]
Gilbert, Arizona-based Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, recently announced its expansion into Ireland and the Netherlands with an anticipated launch at the end of 2017.
Peekaboo Beans, the British Columbia-based retailer of ethically sourced children’s apparel, recently announced that it has engaged the services of ServiceQuest, a direct selling business incubator, to help strategically execute its planned expansion into the United States later this Fall.
When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more. And link you […]
Elaine Turner, the Houston, Texas-based eponymous lifestyle brand, is expanding into the direct sales market.
Which category do you fall into? By Robert Butwin I have lived a successful life, been married to the same person for 31 years, have two great kids and have coached many people who have become successful. I have traveled…Read more
Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it's time to focus on how you can further integrate ABM into your sales practices. Through the integration process with sales, you'll be able to develop […]
Plano, Texas-based WorldVentures™, a leading direct seller of global travel and leisure club memberships, recently announced it has opened for business in four new territories—Guam, Jamaica, Latvia and Uganda.
The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this […]
Think back to your first day of school (that you can remember), and take a moment to relive some of those feelings: excitement, worry, happiness, fear and maybe a little nausea. There were a lot of new faces and some familiar ones which helped ease the initial panic. Now, fast forward to “adulthood”. You’re starting […]
Here are the Essential Steps to This Business Expansion Many successful home business owners may wish to grow their thriving ventures in a number of ways as turnkey enterprises, dealers, vending machine suppliers, direct or network marketing companies, or through licensing. One of these expansion methods is packaging and selling their businesses as opportunities for […]
Jeunesse is tapping into the cosmetics market with NV, its newest line of “youth enhancement” products.
WorldVentures is bringing its group travel business to the country of Romania.
XANGO is opening in South Korea as the company sets its sights on fast-growing Asian markets.
Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in […]