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What All Marketers Can Learn from Fast Food Giants Crushing Twitter
mlm-digest.com

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]

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Learn How to Connect Actions to Results Using Marketing Attribution
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We’ve all been there. The big marketing campaign you spent months on just ended, it was a smashing success! Champagne was popped, there were pats on the back all around, life was good. But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution […]

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Learn Influencer Marketing 5 Ways
mlm-digest.com

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the […]

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What Home Businesses Can Learn from the Gig Economy
mlm-digest.com

Yes, the gig economy is transforming—no, disrupting—the global workforce. We’ve heard it all before; it’s old hat now. While much has been written about the gig economy, it’s clear that this short-term, freelance workforce underpinned by a web or mobile app has redefined all expectations. The gig economy is transforming the global workforce—and that includes […]

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Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder
mlm-digest.com

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital […]

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5 Things B2B Marketers Should Learn from B2C
mlm-digest.com

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall”, released just a few months ago, which essentially redefines the definition of a […]

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What CMOs Can Learn From The State AgTech Industry
mlm-digest.com

While you may find it a struggle to market a certain product or service as a CMO, imagine having the task of creating a marketing campaign that is driven at attracting economic development projects, such as agricultural tech (agtech), for a given state. The ability to sell a state’s agtech capabilities to another organization is […]

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6 Influencer Marketing Lessons Marketers Can Learn from Journalists
mlm-digest.com

As some of you regular TopRank Marketing Blog readers may know, before making my way into the world of digital marketing, I was a journalist covering the wild news happenings in a handful of Twin Cities metro towns. While I wore many hats during those days—from reporter to managing editor to social media maven—building strong […]

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What Global Marketers Can Learn From Quentin Tarantino
mlm-digest.com

Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed.  Arguably Tarantino's finest work, Pulp Fiction is about the the lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits which intertwine in […]

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How Baby Boomers Are Using Reverse Mentoring To Learn Social Networking. by Max Steingart
mlm-digest.com

How Baby Boomers Are Using Reverse Mentoring To Learn Social Networking.    As network marketing companies hold their annual conventions the number of millennial’s on stage accepting awards for rising to the top of the business is increasing.  Millennial’s are rank advancing faster than Baby Boomers because…Read more

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Learn How to Turn Your B2B Content Marketing Into A Profit Center
mlm-digest.com

Unfortunately, marketing is often seen as a cost center within many B2B organizations. Whenever it comes time to cut budgets, you know that marketing is the first to take a hit. But what if there was a way to not only take a lead generation approach to content marketing, but also generate actual revenue in […]

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Learn How to Launch an Integrated Strategy for Account Based Marketing  #MPB2B
mlm-digest.com

“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of […]

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You Want To Generate Profits? Learn Why Your Business Is Bleeding Money!
mlm-digest.com

Business and profits go hand in hand. You may be able to absorb some losses in your business, but at some point, the lack of finances would become unsustainable. After all, you are in business to make money, right? Otherwise, what would be the point of working so hard? So when you try to balance […]

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Where to Learn About Influencer Content Marketing in Europe & the U.S.
mlm-digest.com

As a fast growing content marketing agency, especially when it comes to working with influencers, TopRank Marketing has experienced great growth this year working with new clients in the U.S. and abroad. To continue building awareness of the great work my team has been doing and to share the insights I’ve learned as an active […]

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A Fresh Start: Learn How to Put Your Social Media Strategy on A Paleo Diet
mlm-digest.com

From the rise of Snapchat to the debut of Instagram stories to changes in Facebook’s News Feed algorithm, the social media landscape is constantly changing—giving us marketers more than enough “new” to snack on each week. But sometimes we bite off a little more than we can chew, thinking that a healthy social media strategy […]

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Learn How to Optimize Your Content Marketing Agency Investment
mlm-digest.com

Each year, brands are investing countless hours and thousands if not millions of dollars in marketing to prospects and current customers. Often times, internal marketing teams are finding that they need expertise and support outside of their organization. Enter, today’s digital marketing agencies. Working with an agency can provide brands with a more scalable marketing […]

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What Brick and Mortar Retailers Can Learn from Amazon
mlm-digest.com

Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. A recent analysis by Deutsche Bank illustrates how leading US brick and mortar retailers’ sales revenue has been holding flat for much of this decade—while Amazon’s North American revenue has […]

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Boost Content Marketing Results & Learn How LinkedIn Grew Their Blog by 30X
mlm-digest.com

Conversations between digital marketers are always abuzz with the latest, greatest and most innovative content marketing techniques. Everything from different content types, to the newest ways to promote content are never far from their lips. There is no doubt that content plays an incredibly important role as part of an integrated digital marketing program. And […]

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6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton
mlm-digest.com

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world. What does success in the face of such highly unfavorable ratings teach us about personal branding? And what can […]

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Learn How to Master Your Content Marketing Supply & Demand
mlm-digest.com

Marketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. It’s simple supply and demand: Supply increases, demand stays the same, and content gets devalued. […]

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What Marketers Can Learn from Fortune 500 Companies Mastering Instagram
mlm-digest.com

With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add […]

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