LinkedIn

Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads
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Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]

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New Oracle Eloqua and LinkedIn Sales Navigator Integration Coming Soon!
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Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager.  Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! What […]

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Everything You Need to Build a LinkedIn Marketing Tactical Plan
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Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent […]

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Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google
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The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that’s informative, educational and relevant. MarketingProfs Giving you more characters to express yourself Twitter recently announced they’re giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts […]

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LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know
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Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

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Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications
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The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for […]

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20 Awesome Healthcare Marketers to Follow on LinkedIn
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Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and […]

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Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen
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Traditional vs. Programmatic Media Buying [Infographic] Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs Introducing Twitter Lite To combat slower mobile networks, expensive data usage and a lack of mobile storage experienced by […]

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Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager
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Ever wish your marketing database was populated with the most recent information from your prospects' LinkedIn profile? That wish is now a reality. Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager, Lead Gen Forms. Using LinkedIn Lead Gen Forms, marketers can instantly convert members into qualified leads with […]

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Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords
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10 Trends Driving Visual Content Marketing in 2017 (Infographic) AdWeek reports: “53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.” AdWeek Snapchat QR Codes Can Now Deep Link to […]

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The New Face of LinkedIn: What You Need to Know About the Redesign
mlm-digest.com

 Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone […]

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20 Talented Brand Marketers to Follow on LinkedIn
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Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said, […]

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Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study
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Get Proof: The Case for B2B Marketing on LinkedIn [Infographic] A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn. LinkedIn Marketing Solutions […]

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6 Ways Marketers Can Optimize Their LinkedIn Profile
mlm-digest.com

With more than 450 million members worldwide, LinkedIn is the world’s largest professional network–and it’s growing every second. In fact, LinkedIn reports that people are signing up for the platform at a rate of two members per second. For many of us marketers, LinkedIn’s continued growth is no surprise. Not only is LinkedIn the place […]

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Online Marketing News: Facebook Livestream Ads, Native Video on LinkedIn, & Ad-Blocking Myths Busted
mlm-digest.com

The smart and talented Tiffani Allen will return for next week’s roundup. While we wait, let’s dive into what’s been happening in the news this week. The Future of Social Video: A Brief Look into What’s Next [Infographic] Video. Is there anything it can’t do? First it kills the radio star, and now it’s taking over […]

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Boost Content Marketing Results & Learn How LinkedIn Grew Their Blog by 30X
mlm-digest.com

Conversations between digital marketers are always abuzz with the latest, greatest and most innovative content marketing techniques. Everything from different content types, to the newest ways to promote content are never far from their lips. There is no doubt that content plays an incredibly important role as part of an integrated digital marketing program. And […]

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LinkedIn Publishing: 3 Tips for Creating Better Content & 6 Marketers Setting a Great Example
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  Let’s face it, our online audiences are being force fed an incredible amount of content on a daily basis. Sadly, it doesn’t matter if they bookmark or subscribe to blogs, find things in search or locate articles in their Twitter or Facebook feeds; it’s overwhelming. And it’s not going to slow down. In fact, […]

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3 Marketing Myths About LinkedIn You Should Ignore
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‘LinkedIn is only for low-grade sales pitches’: Don’t believe it.

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LinkedIn has one growth area it plans to expand in
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For the first time, Sponsored Updates surpassed 50% of the total marketing revenue. LinkedIn gets 21% of its revenue from its advertising business. So more than 10% ($91.5 million) of the professional network's revenue comes from Sponsored Updates.

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4 Components of a Killer Content Marketing Tactical Plan on LinkedIn
mlm-digest.com

“People spend time on other social networks, but they invest time on LinkedIn.” For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a  quality audience within a professional context. Furthermore, professionals engage with purpose and content on LinkedIn including: […]

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LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow
mlm-digest.com

The team at LinkedIn Marketing Solutions (client) recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing for 2016. At Content Marketing World 2014, LinkedIn’s Jonathan Lister proclaimed that LinkedIn was “All in with content marketing”. While that reference was mostly about the ability for users to publish content on […]

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