If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we […]
Image via MarketingProfs To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B […]
Can you imagine life before Content Marketing World? I can’t, and I will only be attending my third year of this information-packed conference this week. What Joe Pulizzi, Cathy McPhillips and the rest of the team at Content Marketing Institute have built over the past 7 years is truly amazing. Each day is filled with […]
Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about […]
The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing […]
I believe that having a mentor is key to a successful career, regardless of your background or level. This has certainly been my own experience, and I’ve seen many of my friends and team members thrive as a result of…Read more
Customers like the “pro” of risk reduction for trying your product; but, beware the “con”: Some may try to manipulate you.
Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. But this has also created a culture of more, […]
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic. Clear Solution for Delivery Success Confirmed opt-in means the subscriber […]
A $100,000 donation from the Mary Kay Ash Charitable Foundation in Canada will help to lift the spirits of women undergoing cancer treatments.
Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. I wondered if there was much difference across different verticals in regards to deliverability. While I was not surprised […]
The No. 6 AdvoCare Ford and driver Trevor Bayne are paying homage to one of NASCAR’s top competitors with a throwback paint scheme unveiled Tuesday.
Marketing Technology Landscape Supergraphic In one huge supergraphic, cheifmartec.com lays out key players in advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. As you can see from the image above, there are a huge amount of service providers in the industry, more than we may have even anticipated […]
The most common careers in the industry are programmers, artists, animators and designers, but there's a wide range of additional careers, with jobs in production, sound design, technical art, marketing or business operations as well. In spite of the …
Even without counting December, which has historically been the busiest month, this beats last year's record by more than 350,000. If history is a guide, we can anticipate almost 2 million additional gun checks to be added to the 2012 total when the …
Ross Sapir, CEO & Founder of Roadway Moving Roadway Moving is New York’s premier moving company providing professional and stress free moving services to the Tri-State area. Roadway Moving offers a full range of moving services and storage options, while executing a seamless moving experience to clients. From quote to cleanup, Roadway Moving’s highly trained […]
A Guide to Data-Driven Holiday Marketing Strategies [INFOGRAPHIC] – How can your business gain a piece of the $650 billion pie? This infographic from Pixel Road Designs (the company of our Chief Social Media Strategist, Brent Csutoras) shows you how to supercharge your marketing and improve your sales this holiday. Pixel Road Designs Facebook Is Using Surveys […]
More than half the businesses registered in the U.S. are now home–based. But few homes are designed and built to accommodate them. Most contemporary housing is designed solely as living space, without the demands of work in mind. People who work …
Despite these newly expressed doubts, UnitedHealth has confirmed that they will continue to support Obamacare exchange plans for 2016; however, the company did suspend marketing of those plans in order to limit any additional losses. UnitedHealth …
Take a fresh look at your business-to-business marketing and consider some tactics that really work. It is important for businesses to keep looking forward. When it comes to B2B marketing, however, you may have trouble deciding which tactics you should …
Every Tuesday night, the company holds a marketing party at the Westin Town Center in Virginia Beach where people can learn about selling the product and the multilevel marketing plan – but public relations officials for Nerium told us our cameras were …