Making

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media
mlm-digest.com

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]

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Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B
mlm-digest.com

Image via MarketingProfs To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B […]

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Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld
mlm-digest.com

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the […]

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In-Flight Content Guide: Making the Most of Your Content Journey
mlm-digest.com

What does content marketing success look like to you? Is a healthier pipeline? Increased client retention? Or something completely different? While every marketing team might have a slightly different goal for content, the message is the same: You have to create a predictable way to gauge the impact of your content. The content marketing journey […]

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To Infinity and Beyond: How Entrepreneurism Is Making Space Tourism Viable
mlm-digest.com

Going back to the dawn of civilization, many entrepreneurs have sought their fortunes through adventures of exploration. Mesopotamian entrepreneurs prospered by expanding their landlocked trade routes east to the Indus Valley (modern-day India) and west to Egypt and beyond. Several hundred years later, Phoenician entrepreneurs did so on the open seas, leveraging their superior nautical […]

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Top Tips for Making the First 30 Days in Your New Content Role Really Count
mlm-digest.com

For me, starting a new job is always a steady mix of overwhelming excitement and sheer terror. I think about all of the things that I am going to accomplish (very quickly of course) and then at some point realize that the comfort of knowing the in’s and out’s of my previous job, are now […]

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3 Tips for Making Social Responsibility a Priority at Your Startup
mlm-digest.com

Learning to seek profits in an ethical manner will not only help the world at large; it will help your bottom line.

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7 Tips for Making Your Brand More “Likeable” on Social Media
mlm-digest.com

For most brands and marketers, social media is an important and necessary component of their overall digital marketing strategy. Not only does social media help build brand awareness, but it also provides a conversational space for brands to engage their audience outside of their company website or brick and mortar stores or offices. But let’s […]

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Fernando Laguda Has One Goal: “A million people making $1000 a Month!” By Clifton Jolley
mlm-digest.com

More than 20 years ago, I interviewed the president of Mary Kay and asked him: What is your goal for your Distributors? He answered immediately: “I want to empower 15,000 more women to earn $1,000 a month.” While other presidents…Read more

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Are You Making Any of These 6 Marketing Mistakes?
mlm-digest.com

For instance, ever realize how ineffective broadcasting your message is these days?

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Making the Case For A New Email Marketing Metric
mlm-digest.com

Before I get to my case for a new email marketing metric, I want to first make reference to something that was written not all that long ago. Entitled Understanding The Email 'Frequency Math Effect' it appeared on the Email Insider section of MediaPost and was penned by Loren McDonald. I think Loren’s post was […]

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Supply & Demand: Making the Case for Less Content #UFX2016
mlm-digest.com

The problem with most marketing teams isn’t a lack of ideas. It’s a lack of clarity and focus.” – Hana Abaza The meaning of the expression “less is more” is one that many content marketers are still struggling with. In an effort to capture the attention of busy and distracted consumers, they’re creating more content […]

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4 Simple Tips for Making the Most of Your Marketing Budget
mlm-digest.com

As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences. Follow these actionable tips, taken from the Marketing Budgets 2016 report (Oracle Marketing Cloud, […]

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5 Mistakes You Are Making with Your Home Based Business (And What to do About …
mlm-digest.com

In the same vein, you should have a file for your business. This is where you will keep records of all your transactions. And if you don't have a personal computer, get a specific folder for your business. Then let other people who share the computer …

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The pitchman is making a sale
mlm-digest.com

The presidency has been occupied by lawyers, ex-generals, a former actor and even a peanut farmer, but never before by a pitchman. Donald Trump seeks to become the first. He is the Billy Mays of the GOP, doing what the late, ubiquitous celebrity …

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7 new travel start-ups making business trips less stressful
mlm-digest.com

Business professionals can "expand their network internally within their organization or externally with other business travelers" by arranging to meet for dinner or drinks. The app also recommends local networking events curated for the user. A new …

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Making the most of an international trade fair
mlm-digest.com

The company's co-directors, Iain and Craig Stewart, have been attending international travel trade events, including ITB in Berlin, for more than 10 years. One of the … Matt Sims, a serial entrepreneur and MD of marketing systems integration …

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Taylor Swift is making a game with the same company behind Kim Kardashian's
mlm-digest.com

The deal is another huge get for Glu, which has become Hollywood and the music industry's go-to partner for packaging polished marketing campaigns as incredibly lucrative and addicting free-to-play mobile games. Following Kim Kardashian Hollywood, Glu …

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Ponzi schemes: Lure of making a fast buck continues
mlm-digest.com

Complex strategy: Ponzi schemes are routed through businesses that appear complex and often work in multi-tiers, sometimes taking the structure of multi-level marketing (MLM) agencies. Therefore, it is first important to understand the nature of …

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10 Instagram Marketing Mistakes You Need to Stop Making
mlm-digest.com

The mobile social network and photo-sharing platform has more than 400 million users, and if you know what you're doing (and have a knack for photography), you might just be able to find huge success for your brand. The key is not to make rookie …

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Utah solar company accused of making false promises to customers
mlm-digest.com

The case against the men and their businesses also states the distribution of the solar equipment was done in part using a multilevel marketing scheme. Federal lawyers are seeking a repayment of the three men's alleged illicit profits, a legal …

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