marketers

Renting vs. Owning – A Marketer’s Guide
mlm-digest.com

The proliferation of social media, in addition to traditional media channels, has created a seemingly endless list of channels in which brands can reach their customers. But marketers should save themselves the headache of trying to use every channel, or at least attempting to vet them all, by remembering that their priority should be impactful […]

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In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide
mlm-digest.com

My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was going on at the time, but my dad loves to tell the story. As I’ve gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. […]

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Top 10 Reasons Modern Marketers Should Not Miss Modern Customer Experience
mlm-digest.com

Spring is just around the corner. Along with flowers and warmer weather, spring brings a fresh season of marketing conferences. Do you know which ones you will be attending this year? Whether you are looking for better ways to manage the full lifecycle of your B2C customers or you want to nurture B2B clients from […]

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Three questions travel marketers should ask to create the right customer experience
mlm-digest.com

It is no secret that travel is one of the most mature online markets in the UK. Unlike emerging industries, which are still growing and have yet to settle into regular consistent patterns, travel is now an online veteran and follows repeatable seasonal trends. While retailers were rushing around organising their Christmas marketing campaigns, the […]

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Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data
mlm-digest.com

Infographic: What Marketers Really Think About Artificial Intelligence A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On? Brick-and-mortar stores are testing out an automation model, functionally converting their stores […]

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Innovative Marketers Must Not Just Face, But Embrace, Their Fears
mlm-digest.com

How can you confidently pour your heart and soul into a non-traditional marketing strategy, knowing it could either take flight or fizzle? It’s a dilemma that outside-the-box marketers must wrestle with if they truly wish to innovate and transform their industry. The idea of experimenting with methods that haven’t been substantiated through successful practice is […]

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Dear marketers: An open letter about the other side
mlm-digest.com

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a […]

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What All Marketers Can Learn from Fast Food Giants Crushing Twitter
mlm-digest.com

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]

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Report: What Marketers Need to Know About the ‘State of Video Marketing’
mlm-digest.com

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos […]

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Why Retail Marketers Need To Innovate
mlm-digest.com

This just in… Amazon is impacting every retailer around the world. Ok I realize this is not breaking news. Nor should it be breaking news that retailers and more specifically retail marketers, need to innovate. However I'm not talking about the kind of innovation you may be thinking of.  The truth is retail marketers need […]

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Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan
mlm-digest.com

Content is both king and kingdom in a digital world full of stories. Brands and consumers alike are experiencing and publishing content on a daily basis. Between information overload, increased complexity of search engines and changes in consumer search behaviors, many marketers are less than confident about how to optimize their content marketing. How can […]

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Why Contextual Relevance Is Everything, Marketers
mlm-digest.com

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance.  Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers […]

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The 5 Biggest Mistakes Marketers Make Using LinkedIn's InMail
mlm-digest.com

Investing a little time for refining your InMail B2B email marketing campaign is likely to produce a worthwhile return.

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2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success
mlm-digest.com

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content […]

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LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know
mlm-digest.com

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

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Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust
mlm-digest.com

Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet […]

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An Introduction to Google Posts for B2B Marketers
mlm-digest.com

Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts appear alongside your business listing in search results and can be used to promote special events and offers, particular content and products, and encourage people to sign up to your newsletter. Google Posts offers B2B companies a […]

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5 Things B2B Marketers Should Learn from B2C
mlm-digest.com

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall”, released just a few months ago, which essentially redefines the definition of a […]

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A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite
mlm-digest.com

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank […]

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A Marketer’s Guide to CrossFit Digital Channels
mlm-digest.com

Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors. The question is: what workout […]

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Prosperity Principles for Network Marketers by Dr Steve Taubman
mlm-digest.com

In a previous article, I recommended that you get in the habit of spending money. Let’s tease that out a little more. It’s hugely important that you break the habit of hoarding or going without. I’m not suggesting that you…Read more

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