marketers

The 5 Biggest Mistakes Marketers Make Using LinkedIn's InMail
mlm-digest.com

Investing a little time for refining your InMail B2B email marketing campaign is likely to produce a worthwhile return.

8
Like
Save
2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success
mlm-digest.com

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content […]

10
Like
Save
LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know
mlm-digest.com

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

7
Like
Save
Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust
mlm-digest.com

Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet […]

9
Like
Save
An Introduction to Google Posts for B2B Marketers
mlm-digest.com

Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts appear alongside your business listing in search results and can be used to promote special events and offers, particular content and products, and encourage people to sign up to your newsletter. Google Posts offers B2B companies a […]

9
Like
Save
5 Things B2B Marketers Should Learn from B2C
mlm-digest.com

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall”, released just a few months ago, which essentially redefines the definition of a […]

2
Like
Save
A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite
mlm-digest.com

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank […]

5
Like
Save
A Marketer’s Guide to CrossFit Digital Channels
mlm-digest.com

Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors. The question is: what workout […]

5
Like
Save
Prosperity Principles for Network Marketers by Dr Steve Taubman
mlm-digest.com

In a previous article, I recommended that you get in the habit of spending money. Let’s tease that out a little more. It’s hugely important that you break the habit of hoarding or going without. I’m not suggesting that you…Read more

4
Like
Save
When It Comes To Martech Marketers Can Have the Best of Both Worlds
mlm-digest.com

There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This misconception was exacerbated by an eMarketer article this past April which began with the very ominous-sounding warning: "The fluidity of the marketing technology space is making it harder than ever […]

6
Like
Save
Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers
mlm-digest.com

Never skip leg day. That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible. Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal […]

2
Like
Save
What is Dark Data and What Does It Mean for Marketers?
mlm-digest.com

Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Data is being created at an exponential rate due, in large measure to what is being labeled as dark data, which is defined as unstructured and untagged data […]

9
Like
Save
20 Awesome Healthcare Marketers to Follow on LinkedIn
mlm-digest.com

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and […]

10
Like
Save
New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers
mlm-digest.com

Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and […]

9
Like
Save
What Email Marketers Need To Know About the Changes To Verizon Email Addresses
mlm-digest.com

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. The goal here is […]

7
Like
Save
B2B Marketers Are Way Behind on Influencer Marketing and Here’s the Solution
mlm-digest.com

Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends for marketers? Those are the questions we set out to answer in the research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my […]

10
Like
Save
Why Email Marketers Need To Know What A Pre-Warmed IP Is
mlm-digest.com

Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a couple of different platforms. It takes me back every time that I hear it, mostly because it must be presented in […]

8
Like
Save
10 Tips to Help Marketers Make Political Emails Great (Again)
mlm-digest.com

It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. If you dare to take a few minutes to read through your Facebook feed you’ll be inundated with post after post arguing about immigration policy, healthcare reform, environmental regulations, and the merits of […]

10
Like
Save
How Marketers Can Thrive in the Post Digital World
mlm-digest.com

When I first heard Eric Yale from Forrester suggest at the Digital Summit conference that we live in a post digital world, I have to admit. I thought he was a bit nuts. Or just being sensational. I was wrong. If you’re thinking the same thing, here’s a rundown of what Eric said to provide some […]

5
Like
Save
5 Things Email Marketers Can Do Right Now To Improve Their Deliverability
mlm-digest.com

In my role here at Oracle running Global Deliverability, I have many chances to talk to customers and prospects at all points on the deliverability life cycle. I speak with prospects coming from the depths of deliverability despair, who are desperately searching for a coherent strategy to improve inbox placement. I work with our existing […]

7
Like
Save
Talking Domain Reputation And What Email Marketers Need To Know
mlm-digest.com

Reputation is a word that means many different things to many different people in the world of Deliverability. The idea of what reputation is and how you should apply it to your business is a big topic that we will continue to explore. Today however, I wanted to talk about a specific phenomenon that we […]

2
Like
Save