marketers

Dear marketers: An open letter about the other side
mlm-digest.com

Marketers, suppose for a moment that you’re not who you are. Suppose instead that you’re a Customer Success Manager (CSM). Suppose you have to think of the customer differently, from a different perspective than the one you normally have. You have to think of them as someone who already knows your company (albeit, to a […]

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What All Marketers Can Learn from Fast Food Giants Crushing Twitter
mlm-digest.com

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion […]

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Report: What Marketers Need to Know About the ‘State of Video Marketing’
mlm-digest.com

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos […]

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Why Retail Marketers Need To Innovate
mlm-digest.com

This just in… Amazon is impacting every retailer around the world. Ok I realize this is not breaking news. Nor should it be breaking news that retailers and more specifically retail marketers, need to innovate. However I'm not talking about the kind of innovation you may be thinking of.  The truth is retail marketers need […]

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Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan
mlm-digest.com

Content is both king and kingdom in a digital world full of stories. Brands and consumers alike are experiencing and publishing content on a daily basis. Between information overload, increased complexity of search engines and changes in consumer search behaviors, many marketers are less than confident about how to optimize their content marketing. How can […]

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Why Contextual Relevance Is Everything, Marketers
mlm-digest.com

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance.  Part of what Steve wrote is his not-so-subtle reminder what the word means and it's relevance to marketers: "In case any marketers […]

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The 5 Biggest Mistakes Marketers Make Using LinkedIn's InMail
mlm-digest.com

Investing a little time for refining your InMail B2B email marketing campaign is likely to produce a worthwhile return.

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2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success
mlm-digest.com

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content […]

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LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know
mlm-digest.com

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

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Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust
mlm-digest.com

Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet […]

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An Introduction to Google Posts for B2B Marketers
mlm-digest.com

Google recently announced the launch of Google Posts for all businesses listed in Google My Business. Google Posts appear alongside your business listing in search results and can be used to promote special events and offers, particular content and products, and encourage people to sign up to your newsletter. Google Posts offers B2B companies a […]

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5 Things B2B Marketers Should Learn from B2C
mlm-digest.com

The world of B2B marketing is changing rapidly. Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall”, released just a few months ago, which essentially redefines the definition of a […]

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A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite
mlm-digest.com

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank […]

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A Marketer’s Guide to CrossFit Digital Channels
mlm-digest.com

Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine. By coordinating every element to work together, the marketing machine will deliver short-term wins and outperform and outpace tough competitors. The question is: what workout […]

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Prosperity Principles for Network Marketers by Dr Steve Taubman
mlm-digest.com

In a previous article, I recommended that you get in the habit of spending money. Let’s tease that out a little more. It’s hugely important that you break the habit of hoarding or going without. I’m not suggesting that you…Read more

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When It Comes To Martech Marketers Can Have the Best of Both Worlds
mlm-digest.com

There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This misconception was exacerbated by an eMarketer article this past April which began with the very ominous-sounding warning: "The fluidity of the marketing technology space is making it harder than ever […]

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Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers
mlm-digest.com

Never skip leg day. That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible. Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal […]

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What is Dark Data and What Does It Mean for Marketers?
mlm-digest.com

Although dark data sounds ominous or potentially illegal, it’s neither. However, dark data is something you need to be aware of and be prepared to address it. Data is being created at an exponential rate due, in large measure to what is being labeled as dark data, which is defined as unstructured and untagged data […]

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20 Awesome Healthcare Marketers to Follow on LinkedIn
mlm-digest.com

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and […]

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New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers
mlm-digest.com

Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and […]

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What Email Marketers Need To Know About the Changes To Verizon Email Addresses
mlm-digest.com

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. The goal here is […]

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