Media

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media
mlm-digest.com

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]

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This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now
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Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.

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12 Industry-Specific Opportunities for Boosting Social Media Engagement
mlm-digest.com

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand […]

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A Simple 3-Step Approach to Successful Social Media Advertising
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There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.

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5 Questions to Answer BEFORE You Develop a Social Media Strategy
mlm-digest.com

Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t […]

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How Retail Can Embrace Social Media For The Holiday Season
mlm-digest.com

If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this […]

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10 Tips for Creating the Perfect Social Media Content for Your Brand
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As a brand, social media is one of your biggest assets. Here’s some advice from the experts at VSCO.

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How to Engage With Your Social Media Followers Quickly and Authentically
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A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

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10 Secrets to Going Viral on Social Media
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Focus on creating content that is timely and that generates engagement.

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Top Three Reasons Why Your Social Media Campaign Is Failing
mlm-digest.com

In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]

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6 Questions to Ask Yourself When Setting Social Media Marketing Goals
mlm-digest.com

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

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5 Social Media SEO Resources to Improve Your Search Ranking
mlm-digest.com

Copyright: ximagination / 123RF Stock Photo Social media websites have made some real progress in the last few years and have become valuable internet tools for many reasons. They are not only helping us to connect with our friends and family, but they are also helping us in improving our businesses. With social media marketing, […]

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Barack Obama's Former Social Media Manager Breaks Down the Future of Digital Strategies
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Plus, how politicians and businesses can evolve and learn from the success of Donald Trump’s presidential run.

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Social Media Tips From 4 Dogs With More Followers Than You
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To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

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Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS
mlm-digest.com

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of […]

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
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How you can take advantage when everyone else is focused on social.

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How Glossier Hacked Social Media to Build A Cult-Like Following
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Former blogger Emily Weiss had a hunch: If she could translate women’s real needs into products, she could build a beauty company unlike any other.

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Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media
mlm-digest.com

Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these […]

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Social Media Tips, Because Who Doesn’t like Free Chicken Nuggets? By Darren Jensen
mlm-digest.com

Social Media Tips, Because Who Doesn’t like Free Chicken Nuggets? Carter Wilkerson opened his Twitter account on April 5th, 2017 and had an idea. A 16-year-old fan of chicken nuggets wanted to try his luck. He tweeted Wendy’s the following…Read more

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years
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Do you remember your first social media profile? Or, how about your first social media post?

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Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
mlm-digest.com

Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]

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