A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.
Focus on creating content that is timely and that generates engagement.
In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]
In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]
Copyright: ximagination / 123RF Stock Photo Social media websites have made some real progress in the last few years and have become valuable internet tools for many reasons. They are not only helping us to connect with our friends and family, but they are also helping us in improving our businesses. With social media marketing, […]
Plus, how politicians and businesses can evolve and learn from the success of Donald Trump’s presidential run.
To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.
In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of […]
How you can take advantage when everyone else is focused on social.
Former blogger Emily Weiss had a hunch: If she could translate women’s real needs into products, she could build a beauty company unlike any other.
Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these […]
Social Media Tips, Because Who Doesn’t like Free Chicken Nuggets? Carter Wilkerson opened his Twitter account on April 5th, 2017 and had an idea. A 16-year-old fan of chicken nuggets wanted to try his luck. He tweeted Wendy’s the following…Read more
Do you remember your first social media profile? Or, how about your first social media post?
Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]
119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, […]
You work hard to post good content. Don’t let it be overlooked because of poor timing.
90 percent of businesses say social media is crucial to their marketing. But the point is, are you doing yours right?
With loyal followers in tow, you’re far more likely to be successful.
The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this […]
Building a relationship with customers and providing “social proof” of your product’s value are actions that social media facilitates.
Ryford Estores always liked today’s short, short hairstyles. But he got fed up with the long waits at the barbershop.