mobile

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel
mlm-digest.com

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel!." Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that.  Mobile is a way of life. And no that is not hyperbole. Not by a long […]

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Mobile Marketing to a New Generation
mlm-digest.com

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. We've gone from Baby Boomers to Gen Xers to Millennials and a few in-between. Now, we have arrived at a new generation set to […]

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Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination
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The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your […]

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Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate
mlm-digest.com

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today) Google is […]

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing
mlm-digest.com

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most […]

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Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates
mlm-digest.com

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases […]

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6 Quotes On Mobile Marketing Every CMO Needs To Read
mlm-digest.com

Smartphones have become almost ubiquitous among consumers, rarely being more than an arm’s length away at any time. According to the Kleiner Perkins Caulfield & Byers (KPCB) annual Internet Trends report, people check their phones an average of 150 times a day in the US for sending messages, viewing content on the web, reading email, […]

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Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll
mlm-digest.com

Why Creativity Matters More in the Age of Mobile [Infographic] Based on Facebook’s new ‘Why Creativity Matters in the Age of Mobile’ report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today Goodbye Forever, […]

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Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT
mlm-digest.com

Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for […]

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Three Crucial Truths for Engaging Your Audience on Mobile
mlm-digest.com

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than […]

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
mlm-digest.com

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience.  When consumers reach out, marketers need to be […]

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Does Your Website Pass the Mobile Test?
mlm-digest.com

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important […]

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Behold the Ongoing B2B Mobile Marketing Disconnect
mlm-digest.com

I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career.  Now, it may not have been those exact words per se but you get the point. My presumption is that what this means is B2B marketers look across the […]

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Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
mlm-digest.com

Smartphones have been declared a device that people “can’t live without”. With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. Chief Marketing Officers (CMOs) at both Business-to-Consumer (B2C) and Business-to-Business (B2B) companies need to embrace mobile marketing strategies to remain competitive […]

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2 Out of Every 3 Digital Media Minutes Now Spent on Mobile
mlm-digest.com

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. The stat, (see chart below) which comes courtesy of comScore is yet another example of mobile finally delivering on the promise of keeping customers connected […]

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Mobile SEO in 2017: What You Need to Know to Prepare for the Upcoming Year
mlm-digest.com

Today, most online searches happen on mobile devices, not desktop computers. The advancements in technology and the ability to always being connected has led the charge for users to consume more information via mobile devices. Since most searches now happen on mobile devices, Google is making the move to go all-in on mobile. Google claims […]

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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
mlm-digest.com

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices […]

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3 Mobile Marketing Trends You Can't Afford To Ignore
mlm-digest.com

You might want to sit down when reading this next sentence. The majority of your consumers are, or soon will be smartphone owners. Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery, is all too true yet somehow I am not convinced […]

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The Biggest Mobile Marketing Trends of 2016
mlm-digest.com

Been a few weeks, but it's Friday Five time – a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016 With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. When […]

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Online Marketing News: Divine Email Delivery, Mobile Machine Learning & CMO Social Spend
mlm-digest.com

Email Deliverability: Unveiling the Divine Path to Subscribers Inbox Email marketing is one of the most effective digital marketing tactics, and one of the longest standing. But, nothing can be effective if it doesn’t reach your audience. This infographic shows the considerations marketers need to make when sending their emails to ensure the best deliverability […]

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What's Holding CMOs Back From Using a Mobile Data Management Platform
mlm-digest.com

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according […]

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