mobile

How to Promote Your Mobile App for Free
mlm-digest.com

There are a number of options for marketing your app for free, as well as advertising on a small budget.

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Digital Marketing News: Social Media Trends, What CMOs Search For & Mobile Ads Soar
mlm-digest.com

Social Media Trends to Put Into Practice in 2018 [Infographic] What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today Search, Paid And SEO, Rank Higher As CMOs Seek New Agency Partners What do CMOs look for in agency partners? […]

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Mobile Continues to Dominate Marketing Opportunities, But Brands Should Consider What's Next
mlm-digest.com

With the proliferation of voice-activated devices and wearables, businesses may need to rethink how they interact with consumers.

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9 Mobile Apps That Are Taking Social Entrepreneurship to the Next Level
mlm-digest.com

You can help charities and nonprofits without breaking the bank.

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Top Reasons Small Businesses Need a Mobile App in 2018
mlm-digest.com

If you’re a small business owner, you’re likely already feeling burdened by the day-to-day operations of not just keeping yourself afloat, but also thriving and growing. It’s difficult to be a small business or startup and even more so when you’re focused on your digital strategy. A lot of startups and small businesses put all […]

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Digital Marketing News: Top Ads 2017, Marketing Jobs 2018, Google Mobile First
mlm-digest.com

The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple?  AdWeek B2B Tech Buyers More Motivated by Reliability & Ease of Use Claims Than Price. […]

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Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?
mlm-digest.com

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and […]

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Dear CMOs, Mobile Data Security Should Be Everything
mlm-digest.com

Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein's Mother. NOTE: If you don't know this reference it means you're under the age of 40. So Google It. Anyway, for the uninformed… When it comes to data, roughly 90% […]

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When It Comes To Cross Channel Marketing, Mobile Is Not A Channel
mlm-digest.com

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel!." Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that.  Mobile is a way of life. And no that is not hyperbole. Not by a long […]

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Mobile Marketing to a New Generation
mlm-digest.com

Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. We've gone from Baby Boomers to Gen Xers to Millennials and a few in-between. Now, we have arrived at a new generation set to […]

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Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination
mlm-digest.com

The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your […]

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Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate
mlm-digest.com

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today) Google is […]

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What’s Your Open Rate? How to Write Compelling Intros for Mobile Email Marketing
mlm-digest.com

How many of your current marketing tactics are over five years old? Marketing is a fast-paced profession; even if you’re still using the same channels, odds are your strategy has changed. How about ten years old? Twenty? Thirty? It’s surprising, then, that a marketing channel nearly forty years old is still one of the most […]

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Digital Marketing News: Mobile Marketing Facts, Augmented Reality on Snapchat and More Google Updates
mlm-digest.com

104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases […]

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6 Quotes On Mobile Marketing Every CMO Needs To Read
mlm-digest.com

Smartphones have become almost ubiquitous among consumers, rarely being more than an arm’s length away at any time. According to the Kleiner Perkins Caulfield & Byers (KPCB) annual Internet Trends report, people check their phones an average of 150 times a day in the US for sending messages, viewing content on the web, reading email, […]

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Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll
mlm-digest.com

Why Creativity Matters More in the Age of Mobile [Infographic] Based on Facebook’s new ‘Why Creativity Matters in the Age of Mobile’ report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today Goodbye Forever, […]

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Online Marketing News: Mobile Email Stats, YouTube Kills 30-Second Ads and Execs on IoT
mlm-digest.com

Your Guide to Email-Open Statistics on Mobiles [Infographic] Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second Unskippable Mobile Ads for […]

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Three Crucial Truths for Engaging Your Audience on Mobile
mlm-digest.com

My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him:           Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than […]

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
mlm-digest.com

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience.  When consumers reach out, marketers need to be […]

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Does Your Website Pass the Mobile Test?
mlm-digest.com

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile. Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is important […]

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Behold the Ongoing B2B Mobile Marketing Disconnect
mlm-digest.com

I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career.  Now, it may not have been those exact words per se but you get the point. My presumption is that what this means is B2B marketers look across the […]

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