Whether you’re starting out or you’ve already owned a small business, you need some funding to get things going. Business can get rough and you may experience some dry spells at some point in time. Luckily, there are numerous ways you can earn money to fund your biz. In this article, I will talk about […]
Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to […]
For many years UK retailers have used vouchers to attract shoppers into their stores. Usually issued in newspapers and magazines, the colourful paper coupons can be cut out using scissors and entitle the owner to a discount for a particular product. But since the invention of digital discount codes and the rise of voucher sites […]
To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.
For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.
Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over […]
Customer experience is the perception the customer has of your brand. However that perception is shaped by many things other than the simple purchase transaction. Imagine a bakery. A customer experience is not purely shaped by the transaction of a customer buying a muffin. The bakery must create unique and delicious recipes. They must hire […]
Building a relationship with customers and providing “social proof” of your product’s value are actions that social media facilitates.
Is your company and its marketing approach ready to change and adapt to new information?
Last week saw the close of another Cannes Lions event, AKA the International Festival of Creativity. As the dust settles, I figured now's a good time to take a look back at some of what was said, seen and heard. Let's start off with some sights and sounds. First up is Sylvia Jensen, Head of […]
104 Facts You Didn’t Know About #Mobile #Marketing (Infographic) There’s a lot to know about mobile marketing. To help keep fellow marketers up to speed, this infographic shares 104 facts about mobile marketing including usage, commerce, advertising and email. Case in point: mobile marketing is a key player in all marketing strategies. Walkertecharts.com Snapchat Releases […]
Sell yourself, build your brand and engage your audience.
What You Can Learn from a Lobster With a master’s degree in organizational communication, Anne started her own company as speaker and consultant to top corporations despite daunting challenges she outlines in her new TEDx talk. One key to acting with courage is to learn to see uncomfortable situations as a catalyst for growth, a […]
So you work at home, free from the office hustle; gossiping workmate, dress codes, unsuitable working environment and inflexible schedule. Linear actuators provide a platform for automating tools in order to enhance the environment to your best fit. It is possible at your home where you should be comfortable to find yourself in the same […]
Warming up a MQL to your brand, developing trust and positioning this person to accept your solution is often accomplished through the content you offer.
According to Gartner, CMOs will likely spend more on technology than CIOs. Yet, there are many marketers that feel let down by the promise of marketing technology. Why? Some say it’s not as easy as they thought/were promised it would be. Others say they don’t have enough resources or support from the business to be […]
Bookseller Educational Development Corp. has reported record quarterly sales, driven by the company’s direct selling division.
Create a low-maintenance, high-return content strategy by maximizing your content via social, diverse media types and engaging others
Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune. Of course, the flipside of […]
The holiday season has officially ended and while some of us are still taking down our trees and packing away ornaments, 2017 is well upon us. The break that the vast majority of marketers get at the end of the year helps us start the new year refreshed, replenished and ready to create some kickass […]
Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically. It was a simpler time. A gentler time. And a time when Facebook […]