#MPB2B

Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B
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Image via MarketingProfs To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B […]

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Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B
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For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting […]

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The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B
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93% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continue the binge. One more episode, you think, as the next installment automatically queues up. Finished Stranger Things in one weekend? Here are 6 […]

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50 B2B Marketing Influencers Speaking at #mpb2b
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It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As […]

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MarketingProfs B2B Marketing Forum: The Most Magical Marketing Conference on Earth #MPB2B
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When I woke up on Monday morning, I was sad. The only thing I can think to compare it to is taking an amazing vacation in a warm sunny spot, and getting back home to blistery weather and cloudy skies. I had just spent a week with some of my amazing team members at the […]

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A Preview & Exclusive Insights for the 2016 MarketingProfs B2B Marketing Forum #MPB2B
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This week, members of the TopRank Marketing team are off to Boston to celebrate the 10th anniversary of the MarketingProfs B2B Marketing Forum. It’s no mystery that this conference put on by Ann Handley and the incredibly talented MarketingProfs team is one of our favorites. In addition to our CEO Lee Odden speaking at the […]

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9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B
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Influencer marketing is an incredibly hot topic in the marketing world—and it’s not hard to see why. Influencers add insight, credibility and authority to the content they help create, and they also have the potential to bring that content to a new audience. But what makes someone influential? Is it popularity? Is it celebrity? Is […]

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Learn How to Launch an Integrated Strategy for Account Based Marketing  #MPB2B
mlm-digest.com

“How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of […]

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Marketer or Mind-Reader? 3 Ways to Find Out What the B2B Buyer is Thinking #MPB2B
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When it comes to creating quality content that informs, entertains, engages and inspires action from our target audience, we marketers wish we knew one thing: exactly what our audience is thinking. Unfortunately, that’s not exactly possible. While we’d all like to believe we have amazing mind-reading capabilities, most of us really only have the informed […]

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The Importance of Storytelling in Content Marketing #MPB2B
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Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful. As […]

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50 B2B Marketing Influencers Speaking at #MPB2B 2016
mlm-digest.com

First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Sharon Hudson, Julie Pildner and their team have been for so many years to create a great experience for B2B Forum attendees. There are a very small […]

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If you want B2B Content to be Great, Ask Your Community to Participate! #MPB2B
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The bar for great B2B content marketing is being raised since brands have become publishers and no longer need to rely on traditional media sources for exposure. Unfortunately, budgets and resources don’t always match the required output. Not many B2B marketers realistically have the budget to hire journalists to compete with industry publications. Even those […]

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Is There Really A Secret to MAKING B2B Marketing Magic? #MPB2B
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Every industry experiences evolutions. For some it’s hundreds of years before innovations are made, whereas others change in the blink of an eye. Like a well timed magic trick, one minute you see something, and the next minute it’s completely transformed. Digital marketing is one of those industries that is always on the cusp of something […]

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Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B
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“It’s not the ink, it’s the think.” This quote was the basis for Avinash Kaushik’s opening keynote at MarketingProf’s B2B Marketing Forum. For those of you that don’t know, Avinash is a Digital Marketing Evangelist at Google and best-selling author. According to Avinash, the difference between companies that will be great and those that will […]

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Case Study: How IBM Changed Perception & Increased Revenue by 20% YOY #MPB2B
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“Why not let every client who sets foot in the door know that this agency has entered the future?” – Don Draper If you ask most people what they think a mainframe is, most will likely get visions of black and white photos of antiquated computers housed in an IBM backroom. As the Vice President […]

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13 Considerations for Creating Successful Landing Pages from Oli Gardner of Unbounce #MPB2B
mlm-digest.com

While B2B marketing KPIs such as views, shares and impressions are important in helping to determine your digital marketing strategy, conversions will always be more important. You have to provide enough value to encourage people to click on your content, and then once they reach your destination, you have to convince them again that it […]

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How Does Katie Martell of Cintell MAKE Marketing Magic? #MPB2B
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Our biggest job as marketers is to lead customers to the conclusion that we are the best answer for their business problems. The first step in leading your customers down the logical path to choosing your company, is understanding who they are, what they care about and the things that impact their purchasing decisions. Creating […]

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How Does Mark Schaefer MAKE Marketing Magic? #MPB2B
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If someone asked you what your mission is as a marketer, what would you say? My response would go something like this: To create a meaningful connection with customers that engages them with my businesses and encourages them to take the next step in working with us. I’d venture to say that many of you […]

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How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B
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Individuals that are new to B2B marketing often make the mistake of marketing to target businesses, instead of the individuals within the business. Unfortunately, more seasoned marketers are sometimes guilty of the same blunder. Understanding how best to target and personalize marketing isn’t always easy, and can require additional training and direction from industry experts. The […]

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How Does LinkedIn’s Jason Miller MAKE Marketing Magic? #MPB2B
mlm-digest.com

Effective content creation requires more than setting goals, implementing a strategy and creating your assets. For content to really be great, your audience needs to see it. One of the most effective content promotion mechanisms is the use of social media. MarketingProfs and Content Marketing Institute recently found that LinkedIn is the most effective social […]

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What is the Future of Content for B2B Marketing? Find out at #MPB2B
mlm-digest.com

Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today? According to the “hot of the press” report from Content Marketing Institute and MarketingProfs, 2015 B2B Content Marketing Benchmarks, Budgets, and Trends—North America, 86% of B2B companies are using content marketing. […]

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