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Everything You Need to Build a LinkedIn Marketing Tactical Plan
mlm-digest.com

Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent […]

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Why Retailers Need To Move Beyond Cross Channel Marketing
mlm-digest.com

The retail marketing power has shifted for the marketer to the customer in recent years as digital has disrupted what we used to think of as tried and true retail practices. With the proliferation of channels beyond the store and the Web site, the way customers engage with your brand is on their terms. With […]

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LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know
mlm-digest.com

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, […]

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12 Questions You Need to Answer if You Want to Launch a Video Content Strategy
mlm-digest.com

There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa […]

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A ‘Wait and See’ Approach for GDPR Will Not Work, US Businesses Need to Be Prepared
mlm-digest.com

The General Data Protection Regulation (GDPR) is the talk of the business town. If you somehow managed to escape this, it’s referring to the major new piece of legislation due to come into effect less than 9 months from now. From 25th May 2018, any organisation that controls or processes personally identifiable information about EU […]

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New Report: 5 Statistics You Need to Know on How Content Influences Purchases
mlm-digest.com

These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2B marketers use content marketing to “attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And thanks to yet another […]

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Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts
mlm-digest.com

In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many brands are realizing that they can’t have an active presence across every single platform, and that they need to be strategic in how they create content for different channels. That’s why […]

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What Brands Need to Know About Instagram’s New ‘Paid Partnership’ Feature
mlm-digest.com

Influencer marketing is booming—and it’s not hard to see why. Influencers lend authority and credibility to your brand and content, help connect you with new audiences, and typically deliver more ROI than traditional digital marketing tactics. As a result, brands large and small are forming both paid and unpaid partnerships with influencers—and using social platforms to spread […]

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3 Reasons You’re Not Getting the SEO Budget You Need to Be Successful
mlm-digest.com

I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that […]

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Want to Be a Philanthropist? You Don’t Need Millions to Do It
mlm-digest.com

When you’re looking for ways to be philanthropic and give back to your community, you may not realize you don’t need a hefty supply of money to do it. If money makes the world go ‘round, philanthropy fuels the engine. Philanthropy is not the money itself, but the heart that drives the action; anyone who […]

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Squashing the Influencer Marketing Buzz(words): What You Really Need to Know
mlm-digest.com

On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here). But the problem is that most of these posts have a different variation of what influencer marketing is, […]

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5 Things You Need to Know About Video Marketing
mlm-digest.com

Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail.

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Why C-Levels Need To Think Differently About Social Media Strategy
mlm-digest.com

Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone. Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s […]

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Why CEOs Need to Embrace Social Media (and How to Do it)
mlm-digest.com

A beginner’s guide to connecting with an online audience.

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What Business Owners Need to Know About the Email Privacy Act
mlm-digest.com

In a rare act of bipartisanship—fueled by the heavily debated revelations and FBI inquiries leading up to the recent presidential election—the U.S. House of Representatives recently and unanimously passed the Email Privacy Act (H.R. 387). The “EPA” is arguably the most important step toward better protecting cloud-based information. $10K-$20K Investment Businesses – Visit the Home Business […]

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What Email Marketers Need To Know About the Changes To Verizon Email Addresses
mlm-digest.com

Chances are you’ve seen some recent news or heard rumors about Verizon email addresses going away. That is both true and false. Verizon is indeed discontinuing to provide new email addresses and shutting down their email platform in the near future. The existing @verizon.net addresses, however may continue to live on. The goal here is […]

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Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
mlm-digest.com

When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. They often take a long-term approach with the understanding that the more attention they give their portfolio, the more ROI they will get from it. And, that’s an intangible […]

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Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17
mlm-digest.com

“Social media evolution is inevitable. All you can do is evolve along with it.” – @carlosgil83Click To Tweet Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably […]

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Why Email Marketers Need To Know What A Pre-Warmed IP Is
mlm-digest.com

Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. I’ve now heard the idea of a pre-warmed dedicated IP, from multiple senders, on a couple of different platforms. It takes me back every time that I hear it, mostly because it must be presented in […]

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What CMOs Need to Know About Data Informed Content Marketing
mlm-digest.com

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing […]

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
mlm-digest.com

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience.  When consumers reach out, marketers need to be […]

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