News

Fake News: 5 Ways It Will Hurt Your Brand
mlm-digest.com

by Todd Grossman What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today’s social media age, they have never […]

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Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads
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Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter […]

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Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls
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How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules […]

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Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google
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The Content Preferences of LinkedIn Members [Infographic] What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that’s informative, educational and relevant. MarketingProfs Giving you more characters to express yourself Twitter recently announced they’re giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts […]

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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report
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Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising […]

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Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords
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Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge – how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced […]

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Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting
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The Hottest Visual Content Marketing Trends in 2017 [Infographic] Visual content can help you boost your content marketing efforts in terms of engagement and resonance. This infographic shows the most common types of visual content marketing, what type of visuals consumers prefer and more. Social Media Today Facebook’s Ad Metrics Come Under Scrutiny Yet Again […]

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Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop
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Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it’s time for us all to take notice. […]

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Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination
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The Power of Employee Social Advocacy [Infographic] The topic of employee advocacy is in no way new to the digital marketing realm, but there’s still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your […]

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Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence
mlm-digest.com

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic] A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There’s a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs Industry Vets Build A Search […]

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Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media
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Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these […]

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Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence
mlm-digest.com

Everything You Need to Know About Using Video in Social Marketing [Infographic] We often hear how engaging videos are on social media – but there’s certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to […]

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Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features
mlm-digest.com

How Much Data is Generated Every Minute? [Infographic] This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today How Email Is […]

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Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool
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119 Facts About Email Marketing [Infographic] Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs) Gen Z is The Largest, Most Diverse Group of Media Users, […]

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Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications
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The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for […]

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Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate
mlm-digest.com

How to Build a Sustainable Social Marketing Strategy [Infographic] Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today) Google is […]

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News in Brief, July 2017
mlm-digest.com

Mary Kay, LegalShield, USANA

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing
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Here Are 7 Reasons Why Content is Still King in 2017 [Infographic] The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer […]

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Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look
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The Hipster’s Guide to ROI [Infographic] Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing […]

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Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads
mlm-digest.com

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic] Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs Google Releases A Website Builder for […]

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Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters
mlm-digest.com

A Guide to Visual Content for Social Media [Infographic] Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today) What Influencer Marketing Really Costs […]

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