Odden

Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden
mlm-digest.com

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to […]

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Lee Odden Shares 5 Best Practices for Enterprise Influencer Marketing #CMWorld
mlm-digest.com

It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small as well as agencies, all […]

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Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing
mlm-digest.com

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 […]

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9 Sizzling Influencer Activation Tips from Lee Odden #MPB2B
mlm-digest.com

Influencer marketing is an incredibly hot topic in the marketing world—and it’s not hard to see why. Influencers add insight, credibility and authority to the content they help create, and they also have the potential to bring that content to a new audience. But what makes someone influential? Is it popularity? Is it celebrity? Is […]

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Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden
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“We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from neuroscience to content marketing. There’s probably a poster of it you can hang on your office door. Probably with a picture of an adorable kitten, or perhaps a whale jumping over a […]

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Lee Odden Educates B2B Marketers on SEO for Content Marketing
mlm-digest.com

As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search engines have significantly altered their algorithms in the past few years. And these changes continue to favor the highest quality content, often rewarding smart content marketers […]

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Incorporate Participation Marketing for More Scalable Content Marketing – Lee Odden #CMWorld
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“The best should win, but creating the best is a challenge.” – Lee Odden Yesterday at Content Marketing World, TopRank Marketing CEO Lee Odden delighted a packed room of marketers by providing inspiring and actionable advice on how to successfully approach participation marketing. Odden assured marketers that if they wanted to produce quality and scalable content, […]

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Lee Odden on How to Co-Create B2B Marketing Content With Influencers at #C2C15
mlm-digest.com

At the Content2Conversion conference in Scottsdale, there were a lot of hands up when Lee Odden asked how many in the audience had been tasked with developing substantially more content for 2015. The hands in the air were far, far fewer when Lee asked how many in the audience had been allocated an equal amount […]

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TopRank’s Lee Odden Tackles Influencer Marketing in 5 Simple Steps
mlm-digest.com

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market […]

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