Oracle

New Oracle Eloqua and LinkedIn Sales Navigator Integration Coming Soon!
mlm-digest.com

Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager.  Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! What […]

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017
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One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system. Marketing and Sales teams strive daily for tighter alignment, better lead quality, and customer experiences […]

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …
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The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of […]

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AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights
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This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across […]

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3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua
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No matter what marketing article you read, thought leader you listen to, or conference you attend, everyone talks about delivering a connected customer experience. In today’s world, buyers interact with brands across different devices and platforms, and marketing leaders have come to realize that to differentiate themselves within the market, they need to adopt a […]

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Oracle Eloqua Announces New LinkedIn Lead Gen Forms App for LinkedIn Campaign Manager
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Ever wish your marketing database was populated with the most recent information from your prospects' LinkedIn profile? That wish is now a reality. Oracle Eloqua is excited to announce the launch of their new app for LinkedIn Campaign Manager, Lead Gen Forms. Using LinkedIn Lead Gen Forms, marketers can instantly convert members into qualified leads with […]

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Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue …
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Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Achieving quarterly MQL goals is no longer sufficient for establishing success. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. As a result, more B2B professionals are shifting their focus […]

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Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
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When you attend digital marketing conferences, it’s hard to avoid Scott Brinker’s Marketing Technology Landscape, an intentionally chaotic PowerPoint visual that curates the more than 3800 marketing technology vendors. While the continued expansion of this ecosystem ensures strong innovation, it also provides complexity for modern marketers looking to develop a cohesive digital strategy. This morning, […]

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Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation
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According to SiriusDecisions, more than 90% of companies call Account-Based Marketing (ABM) a B2B must-have. And now it’s become easier for marketers to use this strategy in marketing automation. Today, Demandbase, the leader in Account-Based Marketing, is launching Account-Based Marketing Automation, an ABM solution for the Oracle Marketing Cloud. B2B marketers can now implement account-specific […]

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Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel …
mlm-digest.com

Marketing Cloud rolled out new innovations that help marketers orchestrate relevant mobile interactions for consumers and salespeople, attribute revenue with rich reporting, and optimize the experience for individual customers. As marketing expands its scope and influences more decisions across the enterprise, teams require technology that’s contextualized to specific use cases and business outcomes. So no […]

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Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel …
mlm-digest.com

Marketing Cloud rolled out new innovations that help marketers orchestrate relevant mobile interactions for consumers and salespeople, attribute revenue with rich reporting, and optimize the experience for individual customers. As marketing expands its scope and influences more decisions across the enterprise, teams require technology that’s contextualized to specific use cases and business outcomes. So no […]

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Oracle Named Leader in SiriusDecisions Marketing Automation 2015 SiriusView Report
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As the Martech explosion has taken place Cross-Channel Marketing Automation platforms have remained the focal point of B2B marketing strategies. This sudden rise of new marketing technology is little wonder given the dramatic change that has occurred in buying processes: "Buyers are 60% through their decision process before engaging with a sales person" according to […]

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5 Bold Predictions from Oracle CEO Mark Hurd
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Oracle CEO Mark Hurd addressed the 70,000+ Oracle OpenWorld attendees at his keynote with some of the top concerns that CEOs today face. The reality, says Hurd, is that many CEOs don't have the luxury of thinking 5-10 years out. Rather, many focus on moving fast and delivering short-term revenue results. Survival is ultimately the […]

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Oracle Grabs Maximyser in Cloud Marketing Play
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Tech giant Oracle is working to maximize its Marketing Cloud — and its latest acquisition proves it. The company has just reached a deal to buy Maxymiser, a firm that provides cloud-based software to help marketers test, target and personalize what a …

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Oracle Chosen as Leader in Gartner Magic Quadrant
mlm-digest.com

Today, marketing is leading a significantly higher percentage of the buying process than ever before. For example, according to a study by Google and Corporate Executive Board, “buyers are 60% through their decision process before engaging with a sales person.” That market reality has caused companies to vastly rethink their CRM strategy and make lead […]

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Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences
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Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. This concept of the “customer journey” is very popular today, and why not? The idea that marketing can transform itself from a function that purely focused on transactional promotions and throwing a good party to a strategic driver of individualized customer […]

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Oracle bolsters Marketing Cloud to show CMOs the big picture
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Finally, Oracle also announced on Wednesday new integrations between Oracle Marketing Cloud and the company's Commerce and WebCenter Sites products. The goal, once again, is to unify the platforms, people and processes underlying the customer …

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How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
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You may have “met” our friend, “Modern Mark.” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘Journey to Modern Marketing’ campaign, which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. The program started with a research study conducted in tandem […]

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