Platform

Content Marketing Platform BuzzSumo Acquired by Brandwatch
mlm-digest.com

It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal […]

3
Like
Save
Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the …
mlm-digest.com

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of […]

2
Like
Save
AgilOne’s Customer Data Platform Enhances Oracle Marketing Cloud: Three Integration Highlights
mlm-digest.com

This week, AgilOne announced new integrations with Oracle Marketing Cloud. With AgilOne’s customer data platform powering engagement through Oracle Marketing Cloud, marketers can create more consistent, orchestrated, and authentic relationships across channels. So, how do we do it? AgilOne feeds a single view of the customer data into OMC that incorporates first party information unified across […]

3
Like
Save
India Hicks Launches Direct Selling’s First Curation Platform
mlm-digest.com

India Hicks Inc., the Los Angeles-based lifestyle brand of beauty products, jewelry and accessories, today launched direct selling’s first curation platform.

6
Like
Save
What's Holding CMOs Back From Using a Mobile Data Management Platform
mlm-digest.com

As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according […]

3
Like
Save
Youngevity Adds Nature’s Pearl to Growing Direct Sales Platform
mlm-digest.com

Youngevity on Monday announced the acquisition of Nature’s Pearl Corp., a grower, manufacturer and seller of Muscadine grape products primarily for the personal-care and nutrition categories.

9
Like
Save
Why the Email Deliverability Platform Should Get All the Votes
mlm-digest.com

Since all the talk these days seems to be political in nature, I’ve been thinking of ways to involve Deliverability in these conversations. We’re getting closer and closer to the U.S. Republican and Democratic conventions. I thought why not come up with the “deliverability” platform? It’s about time that we lobby for some “rules” around […]

5
Like
Save
8 Smart Social Media Platform Marketers Creating Awesome Content
mlm-digest.com

There is an art to planning and executing on a successful social media marketing strategy. Social algorithms are constantly evolving, new networks popping up and users are adapting the way that they use social platforms. Keeping up with a steady and quality publishing schedule and engagement strategy for social media is no easy undertaking. To […]

4
Like
Save
PHOTO: Pinterest's Jordan Skye Paul Shares How the Platform Helps Small …
mlm-digest.com

Jordan Skye Paul, a member of the Colorado River Indian Tribes, serves as the product specialist lead and oversees community operations at Pinterest. She presented at the RES Las Vegas session "Social media and visual bookmarking with Facebook …

6
Like
Save
Need To Close That Deal? This New Platform Aims To Help You Find A Sales Pro …
mlm-digest.com

“Actually you're working with a true professional who has an existing network of contacts. The strategy should be for the company to align themselves to the same target market as the sales agent. … McGregor, 39, who previously worked in finance and …

7
Like
Save
New DaaS platform aims to boost B2B marketing performance
mlm-digest.com

"The B2B buying journey begins with online research," says Brian Giese, CEO of True Influence. "With InsightBASE, marketers now have the entirely new B2B capability of monitoring visits to third-party B2B websites. It provides a new view and a new …

6
Like
Save
Rocket Internet's Latest Company Is ZenRooms, A Budget Hotel Platform For …
mlm-digest.com

It has already started operations in Indonesia, Thailand, and Singapore and eventually wants to become “the biggest budget hotel brand network in Southeast Asia,” says co-founder and global managing director Kiren Tanna, who was previously chief …

9
Like
Save
The Platform Paradox
mlm-digest.com

There is value to be created on the margins of these services — listing management tools for eBay power sellers, or home cleaners for Airbnb hosts — but the primary value creation accrues to the company who creates the network. Airbnb is no more a …

5
Like
Save
With Customer Care, Twitter Wants To Sharpen Its Profile As A Platform To Do …
mlm-digest.com

(The 50 percent stat, as it happens, came from a very enterprise-service move from Twitter: the company published an eye-watering 122-page white paper, with case studies from companies like Hilton, T-Mobile and Nokia showing how the social network …

2
Like
Save
Legacy Republic Launches New Platform for Sharing Family Memories
mlm-digest.com

Legacy Republic wants to rescue family memories from VHS tapes and photo albums stuffed in closets across the country.

4
Like
Save
53 Questions to Help You Choose the Right Interactive Content Creation Platform
mlm-digest.com

You may not know much about interactive content, but it’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. You may already have some great ideas for weaving […]

4
Like
Save
Demandbase Snaps Up B2B Marketing Data Platform WhoToo
mlm-digest.com

In traditional B2B marketing automation, more focus might be placed on acquiring new leads or pushing a few select products. Performance is essentially measured based on how many times an individual downloaded a white paper or completed a form.

6
Like
Save
UpCounsel raises $10M to grow on-demand lawyer platform
mlm-digest.com

UpCounsel provides a screened network of lawyers that can help small-to-medium size companies get quick legal expertise when confronting issues like contracts, stock options or patents. For the companies, which pay UpCounsel a 3-15 percent commission …

2
Like
Save
5 Most Important Revelations from Latest Data Management Platform Report
mlm-digest.com

The Oracle Marketing Cloud and Econsultancy released an in-depth report based on a survey of over 170 global senior advertising and marketing executives – brand, publisher and agency side – regarding their use, experience and feedback associated with data management and specifically data management platforms (DMPs). We wanted to see what the marketplace has learned […]

5
Like
Save
The Mobile Data Management Platform (eBook)
mlm-digest.com

As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. In 2014, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 36 percent globally, and 49 percent in the US […]

3
Like
Save
Instagram has a problem it needs to solve if it wants to be an ad platform
mlm-digest.com

There's no question that Instagram has become a massive platform for sharing images since it was acquired by Facebook in 2012 for $1 billion: According to the company, it has over 300 million active users, and more than 70 million photos are shared …

7
Like
Save