For many years UK retailers have used vouchers to attract shoppers into their stores. Usually issued in newspapers and magazines, the colourful paper coupons can be cut out using scissors and entitle the owner to a discount for a particular product. But since the invention of digital discount codes and the rise of voucher sites […]
In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]
Most of us have been through a bad credit report experience, which has clearly impacted everything – from our house payments to our insurance rates. Bad credit reports are inevitable in the real world as no matter how hard you try little glitches always come your way. However, the damage can always be minimized. If […]
A good agency can serve as an inspirational partner that coaxes you out of being inward-focused and uninteresting to your audience. But, it’s not for everyone.
I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that […]
15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, […]
Sell yourself, build your brand and engage your audience.
Why entrepreneurs should select Facebook as your primary digital marketing channel.
If you’ve been working in construction for a while now, or if you’re thinking about getting into it after school or college, you may be asking yourself why you got into it, or why you should. There are countless reasons, really – just take a look around you – humans need buildings, and lots of […]
As much as I love the actual Markie Awards night, it’s the days leading up to the deadline are some of the best of the year. Many of our Customer Success Managers, services consultants, partners and Sales teams have been reviewing submissions to help customers put their best foot forward. The customers themselves have spent days, weeks […]
Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
Small businesses tend to be wary of new expenses, even more so if they feel that the cost is unnecessary or could be taken care of in-house. Bookkeeping is an aspect of the day-to-day running of a business that you can’t afford (pun intended) to get wrong or allow to become unorganised. Your accounts are […]
Consumers want to feel good about the companies they buy from. What’s your company doing to help that happen?
At its heart, great content marketing is simply good storytelling. You can do that, can’t you?
Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned. This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many […]
Ever so often, you come across someone that inspires and motivates you to be better, to reach for more. Sometimes this will be someone that you know, but often, it’s someone that you admire from afar. For me (and many other marketers), that person is MarketingProfs’ Chief Content Officer, Ann Handley. In addition to being […]
Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed.
Resisting the urge to jump on the latest marketing trends can pay off big for your business.
With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic, the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. The idea behind the DMP […]
by Randal Moss and David J. Neff When Sergey Brin speaks people tend to listen. It is not enough to just listen, you have to think about the underlying drivers of those words, and when you do you’ll hear the message loud and clear. His comments at the Global Entrepreneurship Summit effectively said that launching […]