In my work designing and changing organization’s cultures, it’s impossible to ignore this blatant trend across all my data: meetings are a real issue in businesses today. We know that meetings can be annoying, sure. But that’s just a feeling we have. Below are the quantifiable results I discovered that led to this conclusion: meetings […]
Spring is just around the corner. Along with flowers and warmer weather, spring brings a fresh season of marketing conferences. Do you know which ones you will be attending this year? Whether you are looking for better ways to manage the full lifecycle of your B2C customers or you want to nurture B2B clients from […]
When you make the decision to create a website or blog for your business, you have a lot of choices to make. However, one of the most important decisions you can make will be whether or not you will hire a writer or attempt to handle the task in-house. There are arguments for both sides, […]
Until recently, businesses around the world have set certain standards for their employees. It seemed that these expectations were universal, as well as largely defined by set hours and strict contracts. Yet, in recent years the structured corporate environment has begun to embrace emerging trends in the world of work. These trends include focusing on […]
When it comes to translation, there are a lot of gadgets and mobile applications that make it possible to be just one click away from understanding a completely different language. However, when it comes to translating texts or audios that are highly technical, you cannot just rely on an auto-generated translator. Even a native speaker […]
The giants of the social media sphere melded their technology with the way we live and how we pursue what we value most.
If you’re a small business owner, you’re likely already feeling burdened by the day-to-day operations of not just keeping yourself afloat, but also thriving and growing. It’s difficult to be a small business or startup and even more so when you’re focused on your digital strategy. A lot of startups and small businesses put all […]
“When we look at what we have to offer a particular situation, it’s important to cast our eye far beyond what we think is relevant”, remarks Dr. Rice. “For instance, I did a zoology degree before becoming a physical therapist. I never, in a million years, thought I would use my zoological knowledge in physical […]
It’s amazing how much stuff piles up in a family garage over the years. The stacks get higher every year because, presumably, the items within them hold value. It becomes harder to throw anything away. While ignoring all those old bicycles, cleaning supplies, and other odds and ends in your garage may not change your […]
Growing a garden, like growing a business, feeds the soul. Entrepreneurs are typically ‘A type’ personalities: intense, driven, perfectionists. They don’t take “no” for an answer and they push hard for their success. Sound familiar? All that intensity, however, can be hard on the stress levels. Too much stress at work can lead to heart […]
For many years UK retailers have used vouchers to attract shoppers into their stores. Usually issued in newspapers and magazines, the colourful paper coupons can be cut out using scissors and entitle the owner to a discount for a particular product. But since the invention of digital discount codes and the rise of voucher sites […]
In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]
Most of us have been through a bad credit report experience, which has clearly impacted everything – from our house payments to our insurance rates. Bad credit reports are inevitable in the real world as no matter how hard you try little glitches always come your way. However, the damage can always be minimized. If […]
A good agency can serve as an inspirational partner that coaxes you out of being inward-focused and uninteresting to your audience. But, it’s not for everyone.
I have heard digital marketers say that Search Engine Optimization is “free” traffic. I want to help set the record straight by letting you know that SEO is not “free.” Budgets are still needed to write content and have a SEO consultant work on a website. There have been multiple times in my career that […]
15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing – with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80% of companies are not using advocates in their marketing strategy, […]
Sell yourself, build your brand and engage your audience.
Why entrepreneurs should select Facebook as your primary digital marketing channel.
If you’ve been working in construction for a while now, or if you’re thinking about getting into it after school or college, you may be asking yourself why you got into it, or why you should. There are countless reasons, really – just take a look around you – humans need buildings, and lots of […]
As much as I love the actual Markie Awards night, it’s the days leading up to the deadline are some of the best of the year. Many of our Customer Success Managers, services consultants, partners and Sales teams have been reviewing submissions to help customers put their best foot forward. The customers themselves have spent days, weeks […]
Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.