There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline refers to the stages that your sales rep goes […]
Just when you thought it couldn’t get any better… Last April, we announced a new integration with Oracle Eloqua and LinkedIn Lead Gen Forms for LinkedIn Campaign Manager. Today, we are very excited to share the news that a new integration between Oracle Eloqua and LinkedIn Sales Navigator is in the works for 2018! What […]
How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic] Selling doesn’t have to be ‘sleazy’ — it can be helpful, timely and informative. This infographic shows exactly how to perfect your website’s sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs YouTube Changes Rules […]
Chula Vista, California-based Youngevity’s coffee manufacturing division, CLR Roasters, recently announced a 419 percent increase in unit sales for the month of August.
Learn what types of content will move consumers through the funnel and help you earn conversions.
What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing […]
Chatbots have become increasingly popular as messaging applications have become the way brands reach consumers.
Elaine Turner, the Houston, Texas-based eponymous lifestyle brand, is expanding into the direct sales market.
Nature’s Sunshine Products Inc., the Lehi, Utah-based natural health and wellness company, recently reported its financial results for the second quarter ended June 30, 2017. Net sales of $81.3 million decreased 9.0 percent compared to $89.4 million in the second quarter of 2016. On a local currency basis, net sales decreased 8.9 percent as compared […]
Reporters are constantly on the lookout for products, companies, and individuals to write about. If you’re not using publicity then you are missing out on sales and leaving a lot of money on the table. Advertising mixed with publicity or PR (public relations) can increase sales in a short period of time. The 2 […]
Los Angeles-based Herbalife Ltd. recently announced its financial results for the second quarter ended June 30, 2017.
Tupperware Brands, the Orlando, Florida-based direct seller of storage and serving products, announced its financial results for the second quarter of 2017.
Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it's time to focus on how you can further integrate ABM into your sales practices. Through the integration process with sales, you'll be able to develop […]
Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]
The World Federation of Direct Selling Associations (WFDSA) recently announced that global direct sales in 2016 increased 1.9 percent, from US $179.2 billion in 2015 to $182.6 billion in 2016, a new global record.
Le-Vel Brands, the direct selling channel’s first cloud-based company and the creators of Derma Fusion Technology (DFT) and the Thrive Experience, recently introduced the company’s first product focusing primarily on weight management: DFT Duo. Within eight hours of launch, the product generated $7.5 in sales.
Join 50,000+ Business Owners Who Generate Their Leads and Sales on Facebook 22Social is a refreshingly simple, yet powerful, Facebook-approved technology that upgrades your Facebook Business Page with the ability to create dynamic lead capture pages, contests, sweepstakes, live…Read more
Le-Vel, the direct selling industry’s first completely virtual, cloud-based company, recently achieved $1 billion in lifetime sales.
MONAT Global, the Doral, Florida-based direct seller, announced it has hired industry veteran Janet Cronstedt to be the hair care company’s Vice President of Sales
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” — Jeff Bezos Customer Centricity Is More Important than Ever It seems that it should go without saying that businesses need to […]
Primerica, the Duluth, Georgia-based direct seller of financial services, announced financial results for the quarter ended March 31, 2017.