Focus on creating content that is timely and that generates engagement.
Managing a team of employees is an art form. With diverse personalities, responsibilities, ambitions, motivations and frustrations all to balance, it’s a juggling act only the best leaders can manage. In a small company, successful people management is all the more important because every single employee needs to perform at their best to drive the […]
Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to […]
We all have the same number of hours in each day. But every once in awhile you find someone that come across a content marketing maven that seems to have the amazing ability to slow down the clock. It’s amazing to witness the things they are able to accomplish before you’ve even finished your morning […]
A Cheat Sheet for First-Time Authors You probably know writing a business book will give your brand—and your career—a huge boost. Yet for most first-time authors, it’s a daunting undertaking. And here’s a bigger problem: Once the book rolls off the presses, you don’t get to relax with a glass of celebratory champagne and just […]
Compelling content is the backbone to marketing success.
Brands large and small around the globe are working with agencies to further their digital marketing efforts. Many companies have been working with agencies for years while others have traditionally kept marketing in-house and are just now dipping their toe in the water. No matter what stage they’re in, every brand has questions about how […]
If you’re like a lot of people where I’m from, entrepreneurism is in your blood. There’s nothing better than being your own boss, setting your own hours, and forgetting that you’d ever heard that dreaded term “time clock.” And with the rapid growth of e-commerce over the past few years, it’s no wonder that […]
Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.
Follow These Tips to Grow Your Business Faster When you start a home business, you have to get very good at a dozen or more disciplines, and you have to get good very quickly. You have to learn marketing, sales, customer or client relations, time management, planning, financial management, and thrift spending. And you still […]
In today’s increasingly connected world, there are more opportunities than ever before for motivated entrepreneurs to get their feet wet in the world of business and self-employment. Whether you’ve already opened a small business or are still in the consideration stage, there is something you need to understand. The beginning weeks, months and years are […]
In my company, we spend most of our marketing dollars on exhibiting at conferences and trade shows. Why? Because trade … Search online for events for your industry association for upcoming events and for larger shows at Trade Show News Network. •2.
The B2B buying cycle can take 30, 60, or even 90 days, and there are many stages that the customer experiences before signing on the dotted line. In addition, B2B marketing puts a lot of money and resources at stake. You need to nurture your prospects …
Customer evangelism, helpful content and alignment of sales and marketing are just some of their ingredients for success.
How to Successfully Navigate Family Business Conflict and Transition By: Henry Hutcheson Why are family businesses so challenging? Family is about unconditional love, and business is about profit. These two goals do not always align. This book explains that family businesses, like relatives, come in many shapes and sizes. It offers effective strategies for keeping […]
Given the protracted sales cycle inherent in enterprise businesses, startups may need a long time to gain traction. Accordingly, it really pays to be early to market. Before Slack or HipChat existed, Yammer was the premier enterprise social network. It …
http://www.atx-global.com Travis Jenkins, successful home improvement business owner with more than 60 million dollars in sales, shares his secrets to extrem…
Unique and Innovative Ideas that can Take Your Business to the Next Level For small and medium sized businesses, one of the most effective ways to gain new clients and bring in more sales is by using creative marketing techniques. Unique and innovative ideas can help take your business to the next level and make […]
Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Keith Ferrazzi, the youngest partner in Deloitte Consulting's history and Founder of Ferrazzi Greenlight, states: “People who instinctively establish a strong network of relationships have always created great businesses.” I have also found this to be …