Running a small business will bring about a wealth of exciting opportunities, but sadly it is never going to be entirely risk-free. Whatever your industry or level of expertise, accidents and mistakes can and will happen, so it is vital to ensure you have business insurance in place. Even if you are confident that no […]
This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company’s logo, or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the spending season and find ways to market to enthusiastic customers. Late November and […]
Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.
The recent spate of natural disasters that devastated parts of North America included a violent variety of events. There were three major hurricanes – Harvey, Irma and Maria – wildfires in Northern California, an earthquake in Mexico and tornadoes in Oklahoma. One thing these calamities had in common: They inflicted billions of dollars in property damage and […]
Canon U.S.A. Inc., a leader in digital imaging solutions, announced its participation in this year’s Small Business Saturday, taking place on November 25th. Small Business Saturday is a day dedicated to supporting local small businesses and strengthening and celebrating communities across the country. In a showing of service and support for its small business, entrepreneurial and home office customers, […]
As a small business owner, you may not think your business is large enough to warrant an investment in Enterprise Resource Planning. You may want to rethink that idea, however. Small businesses face a lot of tough competition from larger businesses. This means you need to streamline operations and move more quickly than your competition. […]
Everyone has their own take on what makes a logo perfect. New trends (and fads) in logo design appear every year. Be careful not to fall into the trap of following every new fad. Today, small businesses and startups have to compete in an increasingly noisy world, against larger, more established businesses. To do so, […]
Uyo Okebie-Eichelberger As entrepreneurs, building your business is never easy – but what if you could get the inside scoop from someone who has gone through it all? Playing to win, Uyo Okebie-Eichelberger knows the struggle of that hustle. Successfully creating a seven-figure empire with the You! Lingerie and Preggo Leggings brands internationally, Uyo provides […]
Scales are important instruments for use on a daily basis in many ways. Some of these include as a measurement unit for the kitchen or to keep count of calories in specific foods, in laboratories to measure reagents and in jewelry shops for calculating the exact price for a certain amount of jewelry. Scales nowadays […]
Brands don’t know how to use influencer marketing correctly, and it’s destroying their businesses.
Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the […]
Small business owners have a lot on their plate. Oftentimes they’re doing it all — ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.
Don’t let your fear of failure keep you from launching your small business.
Copyright: tsyhun / 123RF Stock Photo A flexibility to work whenever and wherever is especially valued by home-based business owners during the summer season. These workdays are spent on the patio under an umbrella, laptop on the table, with iced tea nearby; stress over the minor obstacles is replaced with more of a renewed interest […]
Being in charge of your own business means you’ve got to handle many different tasks to keep things running like a well-oiled machine. While it’s easy to get caught up in the small daily activities that come with being a business owner, you’ve also got to consider the long-term impact of everything you and your […]
Cash flow is the life-blood of any successful business. Yet so many promising businesses struggle under a cash flow squeeze if customers are slow to pay their invoices. Chasing unpaid accounts and past due invoices can be time-consuming and costly, especially if the customer continues to avoid making payment. The result is more cash flow […]
Having trouble marketing your small business? These six outside the box ideas will help.
As many as 85% of small business owners are optimistic about the economy heading into the new year, according to the December SurePayroll Small Business Scorecard®. The last time optimism about the economy was this high was in May of 2015. The survey says the highest it’s been in the last year was just 78%. […]
Many small business owners regard their staff as a massive financial burden. Although salaries and labor are a significant portion of all company budgets, they are nonetheless essential to the success of the enterprise. When provided with the requisite tools, employees can design efficient processes to streamline labor costs and enhance their organization’s bottom line. […]
For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active […]
By Brian S. Inamine and Joanne Madden Receiving notice of a legal proceeding against your business is not a pleasant experience, but ignoring it could make things worse. Oregon artist James Landgraf discovered that when a U.S. District Court judge in California entered a default judgment against him for more than $400,000 for copyright infringement, […]