Uyo Okebie-Eichelberger As entrepreneurs, building your business is never easy – but what if you could get the inside scoop from someone who has gone through it all? Playing to win, Uyo Okebie-Eichelberger knows the struggle of that hustle. Successfully creating a seven-figure empire with the You! Lingerie and Preggo Leggings brands internationally, Uyo provides […]
Scales are important instruments for use on a daily basis in many ways. Some of these include as a measurement unit for the kitchen or to keep count of calories in specific foods, in laboratories to measure reagents and in jewelry shops for calculating the exact price for a certain amount of jewelry. Scales nowadays […]
Brands don’t know how to use influencer marketing correctly, and it’s destroying their businesses.
Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. Multiple definitions exist of the term such as that given by Altimeter Group: The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the […]
Small business owners have a lot on their plate. Oftentimes they’re doing it all — ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.
Don’t let your fear of failure keep you from launching your small business.
Copyright: tsyhun / 123RF Stock Photo A flexibility to work whenever and wherever is especially valued by home-based business owners during the summer season. These workdays are spent on the patio under an umbrella, laptop on the table, with iced tea nearby; stress over the minor obstacles is replaced with more of a renewed interest […]
Being in charge of your own business means you’ve got to handle many different tasks to keep things running like a well-oiled machine. While it’s easy to get caught up in the small daily activities that come with being a business owner, you’ve also got to consider the long-term impact of everything you and your […]
Cash flow is the life-blood of any successful business. Yet so many promising businesses struggle under a cash flow squeeze if customers are slow to pay their invoices. Chasing unpaid accounts and past due invoices can be time-consuming and costly, especially if the customer continues to avoid making payment. The result is more cash flow […]
Having trouble marketing your small business? These six outside the box ideas will help.
As many as 85% of small business owners are optimistic about the economy heading into the new year, according to the December SurePayroll Small Business Scorecard®. The last time optimism about the economy was this high was in May of 2015. The survey says the highest it’s been in the last year was just 78%. […]
Many small business owners regard their staff as a massive financial burden. Although salaries and labor are a significant portion of all company budgets, they are nonetheless essential to the success of the enterprise. When provided with the requisite tools, employees can design efficient processes to streamline labor costs and enhance their organization’s bottom line. […]
For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active […]
By Brian S. Inamine and Joanne Madden Receiving notice of a legal proceeding against your business is not a pleasant experience, but ignoring it could make things worse. Oregon artist James Landgraf discovered that when a U.S. District Court judge in California entered a default judgment against him for more than $400,000 for copyright infringement, […]
Cash flow is the lifeblood of your small business. Although it only offers a projection of growth and stability, these figures can often be enough to indicate where you’re going right and where you’re going wrong. Some business owners can turn tidy profits, whilst continuing to generate negative cash flow, all because they aren’t managing […]
The holiday season is full of joy, merriment and good cheer. Unfortunately, the end of the year is also a reminder that tax time is near. While the hustle and bustle of the holidays are upon us, small business owners should use any downtime they have to prepare for tax season. Starting early is the […]
Small business owners wear so many hats—they are often the Chief Everything Officer for their companies. Think CEO, CMO, COO, human resources, social media manager, customer service representative and more, all rolled into one. Ecommerce Home Business Start-Ups – Visit the Home Business Mag EXPO As a marketer for 15 years at American Express, I met […]
Many Small Business Owners Have Too Many Responsibilities One of the best parts of being a small business owner and an entrepreneur is the ability to be your own boss. However, that responsibility is also one of the hardest parts, according to the September 2016 SurePayroll Small Business Scorecard®. • 42% said having to handle […]
Your business is your lifeblood and your dream. Imagine what would happen to you if your business were attacked and ruined. You cannot anticipate every problem you might face, but you can protect yourself from cyber threats. Let me rephrase that: you must protect your business from cyber-attacks! For instance, a recent customer survey revealed […]
The U.S. Direct Selling Association will address the current regulatory environment during this week’s 2016 West Coast Small Business Summit.
So you want to start a content marketing campaign, but your budget is not that large? When you see all this amazing content from the top companies in your niche and from your competitors, you become absolutely confident their content marketing campaigns cost them thousands and thousands of dollars. And you know what? You are […]