As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]
Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.
In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand […]
Social entrepreneurs are discovering they can do well by doing good.
Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with […]
You’ll want to follow their hard-won advice.
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.
Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t […]
If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this […]
As a brand, social media is one of your biggest assets. Here’s some advice from the experts at VSCO.
When the private sector merges with the public sector to empower women, the focus should be dignity — not charity.
A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.
Focus on creating content that is timely and that generates engagement.
In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]
In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]
Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC […]
In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]
Copyright: ximagination / 123RF Stock Photo Social media websites have made some real progress in the last few years and have become valuable internet tools for many reasons. They are not only helping us to connect with our friends and family, but they are also helping us in improving our businesses. With social media marketing, […]
Plus, how politicians and businesses can evolve and learn from the success of Donald Trump’s presidential run.
Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of […]
To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.