social

5 Purpose-Driven Companies Making an Inspiring Splash on Social Media
mlm-digest.com

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies […]

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This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now
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Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.

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12 Industry-Specific Opportunities for Boosting Social Media Engagement
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In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand […]

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How Social Entrepreneurship Can Benefit Businesses and the Communities They Serve
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Social entrepreneurs are discovering they can do well by doing good.

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Digital Marketing News: Social Storefront, The Trust Project and Facebook’s New App
mlm-digest.com

Social Content is the New Storefront [Infographic] Regardless what others might say, social content is here to stay. Instead of heading to local storefronts, consumers are now heading to social media platforms to find what they need in the in and off-season. Social Media Today Google tries to bring more transparency to news content with […]

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Tech and Social Influencers Share Real-World Tips for Building Personal Brands
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You’ll want to follow their hard-won advice.

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A Simple 3-Step Approach to Successful Social Media Advertising
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There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.

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5 Questions to Answer BEFORE You Develop a Social Media Strategy
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Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t […]

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How Retail Can Embrace Social Media For The Holiday Season
mlm-digest.com

If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this […]

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10 Tips for Creating the Perfect Social Media Content for Your Brand
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As a brand, social media is one of your biggest assets. Here’s some advice from the experts at VSCO.

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The Key to Success for Public-Private Social Good Initiatives
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When the private sector merges with the public sector to empower women, the focus should be dignity — not charity.

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How to Engage With Your Social Media Followers Quickly and Authentically
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A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

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10 Secrets to Going Viral on Social Media
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Focus on creating content that is timely and that generates engagement.

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Top Three Reasons Why Your Social Media Campaign Is Failing
mlm-digest.com

In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]

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Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones
mlm-digest.com

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]

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Give Your Content Marketing a Boost with Social Keywords
mlm-digest.com

Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC […]

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6 Questions to Ask Yourself When Setting Social Media Marketing Goals
mlm-digest.com

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

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5 Social Media SEO Resources to Improve Your Search Ranking
mlm-digest.com

Copyright: ximagination / 123RF Stock Photo Social media websites have made some real progress in the last few years and have become valuable internet tools for many reasons. They are not only helping us to connect with our friends and family, but they are also helping us in improving our businesses. With social media marketing, […]

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Barack Obama's Former Social Media Manager Breaks Down the Future of Digital Strategies
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Plus, how politicians and businesses can evolve and learn from the success of Donald Trump’s presidential run.

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Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s
mlm-digest.com

Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of […]

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Social Media Tips From 4 Dogs With More Followers Than You
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To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

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