social

The Key to Success for Public-Private Social Good Initiatives
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When the private sector merges with the public sector to empower women, the focus should be dignity — not charity.

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How to Engage With Your Social Media Followers Quickly and Authentically
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A comment or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

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10 Secrets to Going Viral on Social Media
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Focus on creating content that is timely and that generates engagement.

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Top Three Reasons Why Your Social Media Campaign Is Failing
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In recent years, social media marketing has gained utmost prominence. More and more marketers have chosen to use social media, and to great success. The reason being is that marketers can find virtually all their target audiences on the social media platforms. There is a direct flow of communication between the audience and the companies, […]

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Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones
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In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]

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Give Your Content Marketing a Boost with Social Keywords
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Keywords have long been the foundation of every content marketing strategy. Knowing the words and phrases that your audience is using to search for information helps guide your content creation efforts, and land a position at the top of search results. What many marketers don’t realize, is that the keywords that work for SEO and PPC […]

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6 Questions to Ask Yourself When Setting Social Media Marketing Goals
mlm-digest.com

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of […]

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5 Social Media SEO Resources to Improve Your Search Ranking
mlm-digest.com

Copyright: ximagination / 123RF Stock Photo Social media websites have made some real progress in the last few years and have become valuable internet tools for many reasons. They are not only helping us to connect with our friends and family, but they are also helping us in improving our businesses. With social media marketing, […]

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Barack Obama's Former Social Media Manager Breaks Down the Future of Digital Strategies
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Plus, how politicians and businesses can evolve and learn from the success of Donald Trump’s presidential run.

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Behind the Marketing Curtain: An Interview with Social Customer Care Wiz Dan Gingiss, McDonald’s
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Social media marketing has become an important part of any brand’s digital marketing mix, helping brands of all sizes foster customer connections and engagement. But as more consumers use social media to “ring the bell” and gain access to the person who can help solve their problems, many find the social bell is out of […]

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Social Media Tips From 4 Dogs With More Followers Than You
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To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

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Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS
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In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of […]

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One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing
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How you can take advantage when everyone else is focused on social.

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3 Ways Millennials Are Leveraging Social Influence for Social Good
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How you can use your platform to make a difference.

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How Glossier Hacked Social Media to Build A Cult-Like Following
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Former blogger Emily Weiss had a hunch: If she could translate women’s real needs into products, she could build a beauty company unlike any other.

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Digital Marketing News: VR is Growing, AI is Watching & 3 Billion are on Social Media
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Global Social Media User Base Reaches 3 Billion A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. Truly an incredible number, and one that speaks to the contemporary ubiquity of these […]

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Digital Marketing News: Social Video, Google Consumer Confidence & Content’s Influence
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Everything You Need to Know About Using Video in Social Marketing [Infographic] We often hear how engaging videos are on social media – but there’s certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to […]

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Social Media Tips, Because Who Doesn’t like Free Chicken Nuggets? By Darren Jensen
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Social Media Tips, Because Who Doesn’t like Free Chicken Nuggets? Carter Wilkerson opened his Twitter account on April 5th, 2017 and had an idea. A 16-year-old fan of chicken nuggets wanted to try his luck. He tweeted Wendy’s the following…Read more

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years
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Do you remember your first social media profile? Or, how about your first social media post?

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Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media
mlm-digest.com

Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of […]

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There Is a Best Time to Publish on Social Media and You Can Determine When It Is
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You work hard to post good content. Don’t let it be overlooked because of poor timing.

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