Strategy

This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here's How to Get Ahead of the Trend.
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What do you know about Messenger marketing?

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5 Questions to Answer BEFORE You Develop a Social Media Strategy
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Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t […]

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Nu Skin Shares Growth Strategy; Introduces New Products
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Provo, Utah-based Nu Skin Enterprises concluded its Nu Skin global LIVE! event in a sold-out venue in Salt Lake City with the company’s sales leaders and customers, along with tens of thousands of viewers from around the world celebrating online via live stream.

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You're Failing If Your Marketing Strategy Is Slamming Other Entrepreneurs
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If the quality of your offerings is good, you won’t be tempted to even mention anyone else.

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Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones
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In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike […]

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9 Ways Startups Fuel Great ROI From Their Existing Content Marketing Strategy
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Optimizing your content, like optimizing every resource, is what takes you from not-going-broke to making-it-big-time.

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Use a Content Audit as the Key to Crafting Your Content Marketing Strategy
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Conducting a content audit is on the list of best practices for nearly every content marketer. Yet 37 percent of content marketers never complete a content audit. A content audit helps you develop and navigate a content strategy. It enables you to allocate and analyze all of your existing content to identify what’s working and […]

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How adidas Put Culture at the Core of Their Content Marketing Strategy
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Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. […]

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12 Questions You Need to Answer if You Want to Launch a Video Content Strategy
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There’s no question that video is an increasingly important digital marketing tactic. Humans are visual creatures by nature and, when done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. For California-based Jordan Vineyard and Winery, video content has become a central piece of their marketing strategy. Lisa […]

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Why Empathy Is Necessary for a Customer-Centric Strategy
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Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy for convincing an unsuspecting group of buyers to make the leap with her company’s product. James is a savvy sales person, someone who is supernaturally comfortable picking […]

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Data Strategy and Data Modeling
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In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog […]

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Elevate your Marketing Career with One Simple Word: Strategy
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Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is […]

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Data Strategy and Data Modelling
mlm-digest.com

In recent research released by Econsultancy & Oracle Marketing Cloud alarming statistics were released that showed while the adoption of Marketing Automation in Australia & New Zealand was relatively high, only 1/5th of those surveyed felt their automation capabilities were “advanced”. How can you take your Marketing Automation from basic to advanced? In this blog […]

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Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts
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In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. Many brands are realizing that they can’t have an active presence across every single platform, and that they need to be strategic in how they create content for different channels. That’s why […]

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10 Infographics to Guide Your Content Marketing Strategy
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Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall […]

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8 Fundamental Elements of a Successful Social Media Marketing Strategy
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Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social […]

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How to Launch a Customer-Centric Sales Strategy
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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” — Jeff Bezos Customer Centricity Is More Important than Ever It seems that it should go without saying that businesses need to […]

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Why C-Levels Need To Think Differently About Social Media Strategy
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Don’t think customer service is an issue your social media team needs to worry about? Think again. Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone. Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s […]

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The 5 W’s (and an H) That Guide Your Content Marketing Strategy
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Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down a story. They know how […]

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Still Struggling with Your SEO Strategy? Focus on These 4 Best Practices for Improved Results
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The pressure of understanding the ins and outs of developing and implementing an integrated digital marketing strategy has many marketers searching for a better way. Search Engine Optimization (SEO) is just as integral to a successful marketing strategy as it was in previous years. That’s right, SEO is not dead but it has changed. If […]

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7 Ways Chatbots Can Benefit Your Marketing Strategy
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Are you maintaining a presence on a messenger app via a chatbot yet? If not, why not?

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