Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent […]
“People spend time on other social networks, but they invest time on LinkedIn.” For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a quality audience within a professional context. Furthermore, professionals engage with purpose and content on LinkedIn including: […]
In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our respective audiences. As a result, having an integrated content marketing strategy is of paramount importance. As a matter of fact, 80% of B2B marketers have some sort of content marketing strategy in place, […]
I however, have always been a firm believer that marketing functions within B2B organisations should have the same level of importance, if not greater, as other functional business lines such as finance or human resources, or as they do in B2C companies.
Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the chorus to a certain song that was released way back in the year 1981. I've taken the liberty of altering a few of the words […]