B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh […]
Whenever working on a large project, you may consider several times about renting a dumpster or not. You might be of the view that such dumpsters are only good for large projects, however it can cover a range of project sizes. There are many reason why individuals and homeowners use them most commonly, but businesses […]
Have you started your video marketing campaign yet? Because your competitors probably have.
Investing a little time for refining your InMail B2B email marketing campaign is likely to produce a worthwhile return.
We’ve all been there. The big marketing campaign you spent months on just ended, it was a smashing success! Champagne was popped, there were pats on the back all around, life was good. But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution […]
Individual Voluntary Agreement or IVA for short is available for everyone who lives in England, Wales or Northern Ireland. People who are usually in debt try to see if they qualify to avail of this IVA. The IVA is a legally binding agreement between you and a creditor, whether it be a bank or credit […]
Every business owner knows the significance of marketing. Proper marketing helps organizations large and small to convey messages to a large demographic. Marketing is essentially how consumers learn about new brands. It ultimately helps them to determine whether your company has products and services they’re interested in, and more importantly, if they’ll do business with […]
Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger […]
The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. However, you need do so in a slightly different way for each one while holding user engagement. Your story has to be slightly different for each channel due to the fact that people […]
Scales are important instruments for use on a daily basis in many ways. Some of these include as a measurement unit for the kitchen or to keep count of calories in specific foods, in laboratories to measure reagents and in jewelry shops for calculating the exact price for a certain amount of jewelry. Scales nowadays […]
Ryford Estores always liked today’s short, short hairstyles. But he got fed up with the long waits at the barbershop.
In today’s business world, a strong company culture is no longer a “nice to have.” It’s a business imperative. In fact, according to Deloitte’s 2016 Global Human Capital Trends survey, 82% of respondents said they believe culture is a potential competitive advantage. “Few factors contribute more to business success than culture—the system of values, beliefs, […]
If you’re not currently using social media channels as a customer service tool, you’re missing out on a potentially huge opportunity to build customer loyalty and boost customer engagement with your brand. Here’s a brief look at four basic ways that brands are using social media as a customer service tool. #1: Direct one-on-one engagement […]
From industry conferences to professional summits to intimate roundtables, most of us marketers have attended at least one real-world event to learn, be inspired, represent our brands, and network with one another. And after attending the 2016 MarketingProfs B2B Marketing Forum last fall, I can tell you one thing’s for sure: The face-to-face time you […]
Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
There are many powerful SEO tools in today’s marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks needed on a given day. One tool that smart marketers can leverage […]
“It is a capital mistake to theorize before one has data,” the famous problem-solver Sherlock Holmes once said. But what exactly do we mean when we use the word ‘data’? These days when marketers use the term, it’s often assumed they’re referring to numbers. In business, numbers are powerful, ever-present, and eye-popping. They help turn […]
When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to the kitchen, getting more homemade goodies to eat between breaks. Many family members and close friends live around the nation; so we’ve made […]
How Baby Boomers Are Using Reverse Mentoring To Learn Social Networking. As network marketing companies hold their annual conventions the number of millennial’s on stage accepting awards for rising to the top of the business is increasing. Millennial’s are rank advancing faster than Baby Boomers because…Read more
With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. The data has many sources like a company’s CRM or ERP system or its website and social media presence. Data-driven marketing is now the framework that is guiding […]
As users spend more time engaging with media on mobile devices, brands are—not surprisingly—increasing ad spend on mobile platforms. Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according […]