“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really […]
The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited […]
How many walls does your team have to climb over, under or around, before they can reach decision makers? Bureaucracy is fatal to small and medium-sized businesses. For larger enterprises, it can prove extraordinarily expensive. Learning where internal barriers to progress and creativity exist in your company and how to eliminate the will help you […]
Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to […]
Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to […]
If you think ours is not an omni-channel world, think again. The fact is we humans are using more and more channels to engage with everyone, including brands and marketers every single day. Just consider these stats: 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly […]
Results of a recent survey revealed that brand managers, CMOs, and event planners around the world are recognizing that sensory brand experiences are a key strategy when it comes to building brand loyalty and staying top of the mind during the purchasing process. If consumers are loyal to your brand, then yours is one of the first names […]
According to Gartner, CMOs will likely spend more on technology than CIOs. Yet, there are many marketers that feel let down by the promise of marketing technology. Why? Some say it’s not as easy as they thought/were promised it would be. Others say they don’t have enough resources or support from the business to be […]
Facts are important to finding your way in the world, even if they aren’t as persuasive as we wish they were.
Why Infographics Should Be Part of Your SEO Strategy [Infographic] It isn’t just readers who appreciate the value of a good infographic — search engines do, too. Infographics drive more engagement and social shares, signaling bots that content is relevant to the searcher and is a good answer for what they’re looking for. But how […]
Today’s customers are busy, savvy and frustrated. But why? They’ve taken on too much and are looking for ways to improve their own efficiency, old email marketing tricks no longer have an impact and they’re tired of receiving pitch after pitch that doesn’t add value. However, email marketing is just as important (and effective) now […]
Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down. According to a HighQ infographic, experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number […]
The last few years, I have had a ball with writing about Herbalife (NYSE:HLF) and the MLM problem, even though I originally started writing on this site about renewable energy, but when Carl Icahn (NASDAQ:IEP) went long Herbalife, the temptation was …
Natural Health Trends Corporation (NASDAQ:NHTC), or the "Company", is a multi-level marketing ("MLM") firm with 95% of end sales into mainland China under the NHT Global brand with three main product categories: beauty, wellness and lifestyle.
You might be overdue for a public appreciation ceremony and not even know it. In case you missed the memo (and you didn’t), we recently crossed the line of demarcation from the conventional to the unconventional, at least by older established standards. If you’ve responded to the needs of others in a more tangible or […]
[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.] Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax. Today’s […]
B2B marketers on the team made huge efforts to create that first engagement (through social channels, paid search, display advertising, blog articles, etc.). They brought real value to the organization, and only a smart attribution solution will …
Finding the right strategic partner to help a business grow and succeed is no easy task.
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of […]
From making a guest feel at home when they visit for the first time to solidifying a new business relationship with a firm handshake, a warm welcome is essential for any relationship to get off on the right foot. A warm welcome is also crucial for the email marketing environment; just as you wouldn’t ignore […]
Network with the industry's most innovative thought leaders and brands. Discover cutting-edge findings based on … Prior to Metamarkets, Driscoll successfully founded and sold two companies: Dataspora, a life science analytics company, and CustomInk …