Here’s how your business can use video to better engage your audience and tell your brand’s story.
The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained, […]
An important tip for marketing/production teams: Keep communications open. Amid the holidays’ glut of orders, “surprises” let fraudulent transactions creep in.
Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.
“Work-life balance” is a running theme in this hectic world, but also an elusive goal. The phrase is plastered everywhere as people aspire to achieve ideal harmony between family life and professional career. The demands of both, however, make it difficult to pull off, especially for anyone in a leadership position – and maybe there’s […]
You may need to find out information about a business for various purposes. You may need to do it so that you know your fellow competitors better or you may need to do it to identify profitable businesses that could triple your investments. Investing in a stock requires research and one needs to pay attention […]
Excerpted from Strengthen Your Business: Fail-Proof Strategies From The Man Who Has Rescued 77 Businesses By Robert Bethel One company I took over was a large manufacturing facility. The company was seven years old, had over one hundred employees, and produced about fifteen products. It was also $6 million in debt. The two men who owned […]
The end of the year is approaching but many businesses have yet to meet their end-of-year revenue goals. If you’re like many business owners or sales leaders, you may be sweating. Sales tend to slow down in the summer for many businesses and the impact lasts well into the last quarter, and with the holidays […]
You might think relaxation inhibits productivity and that if you’re going to get the most out of yourself and your workers you need to keep them busy and bordering on stressed. Well, that’s precisely how to make your workplace an unappealing place to be. Of course, you can go too far the other way if […]
For the entrepreneurs with a big vision and a small budget.
Whether you’re starting out or you’ve already owned a small business, you need some funding to get things going. Business can get rough and you may experience some dry spells at some point in time. Luckily, there are numerous ways you can earn money to fund your biz. In this article, I will talk about […]
by Todd Grossman What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today’s social media age, they have never […]
A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the […]
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]
Optimizing your content, like optimizing every resource, is what takes you from not-going-broke to making-it-big-time.
Businesses are working hard every day to try to boost their revenues. It is seen as a key to the success of a business. The problem is that wanting to boost revenues and actually doing do are two different things. There are plenty of methods that have been proven to work through the years and […]
If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a question and get an immediate reply. The answer didn’t come in the form of a computer printout or on a screen. Communication happened vocally. Sounds familiar, right? Chatbots: A […]
It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results […]
The wonderful thing about the term “home business” is that it encompasses an innumerable amount of industries, while implying certain similarities. Whether you’re running a private psychology practice or selling arts and crafts that you make by hand, you’ll run into some of the same problems, and experience similar joys. For that reason, there are […]
Chatbots have become increasingly popular as messaging applications have become the way brands reach consumers.
If you don’t know what a “buyer persona” is, it’s time you schooled yourself in the benefits data-driven strategies can offer.