Do your customers provide feedback about your products or services? Today, lots of customers offer feedback on all of the stores, businesses and professionals they deal with each day. That’s why many business owners and other professionals are taking advantage of online review monitoring services. Consider some common types of customer feedback and how to […]
Loyal subscribers will help you get to the top.
The Netflix show has managed to engage audiences far beyond their TV screens.
Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social, email remains a powerful and personal channel for building and engaging an audience. Sure, you’ve got […]
The idea of being influential is all the buzz. From social media influencers to industry influencer- everybody wants to be an influencer. The truth is being an influencer is way easier than you think. Though you may think that people who have influence want it because of the power it brings (which may be true […]
How to convince your customers and clients that you’re worthy of their trust.
Here’s how your business can use video to better engage your audience and tell your brand’s story.
The way prospects buy is changing. This truth has been identified by a number of studies. Even without such studies, each of us intuitively understands that our shopping habits have changed and continue to do so. Today, if we are in need of household items, we turn to Amazon. If we want to be entertained, […]
An important tip for marketing/production teams: Keep communications open. Amid the holidays’ glut of orders, “surprises” let fraudulent transactions creep in.
Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.
“Work-life balance” is a running theme in this hectic world, but also an elusive goal. The phrase is plastered everywhere as people aspire to achieve ideal harmony between family life and professional career. The demands of both, however, make it difficult to pull off, especially for anyone in a leadership position – and maybe there’s […]
You may need to find out information about a business for various purposes. You may need to do it so that you know your fellow competitors better or you may need to do it to identify profitable businesses that could triple your investments. Investing in a stock requires research and one needs to pay attention […]
Excerpted from Strengthen Your Business: Fail-Proof Strategies From The Man Who Has Rescued 77 Businesses By Robert Bethel One company I took over was a large manufacturing facility. The company was seven years old, had over one hundred employees, and produced about fifteen products. It was also $6 million in debt. The two men who owned […]
The end of the year is approaching but many businesses have yet to meet their end-of-year revenue goals. If you’re like many business owners or sales leaders, you may be sweating. Sales tend to slow down in the summer for many businesses and the impact lasts well into the last quarter, and with the holidays […]
You might think relaxation inhibits productivity and that if you’re going to get the most out of yourself and your workers you need to keep them busy and bordering on stressed. Well, that’s precisely how to make your workplace an unappealing place to be. Of course, you can go too far the other way if […]
For the entrepreneurs with a big vision and a small budget.
Whether you’re starting out or you’ve already owned a small business, you need some funding to get things going. Business can get rough and you may experience some dry spells at some point in time. Luckily, there are numerous ways you can earn money to fund your biz. In this article, I will talk about […]
by Todd Grossman What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today’s social media age, they have never […]
A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the […]
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]
Optimizing your content, like optimizing every resource, is what takes you from not-going-broke to making-it-big-time.