Whether you’re starting out or you’ve already owned a small business, you need some funding to get things going. Business can get rough and you may experience some dry spells at some point in time. Luckily, there are numerous ways you can earn money to fund your biz. In this article, I will talk about […]
by Todd Grossman What is fake news, apart from some of Donald Trump’s favorite words on Twitter? From hyper-partisan websites to clone copies of respected media sources, it’s all these publications that convey fake or exaggerated information. Rumors have been around since the beginning of time, but in today’s social media age, they have never […]
A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the […]
When used correctly, broadcast email campaigns can help you reach customers at scale. Furthermore, if segmented, they can help you reach specific subsets of potential customers with engaging content. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away […]
Optimizing your content, like optimizing every resource, is what takes you from not-going-broke to making-it-big-time.
Businesses are working hard every day to try to boost their revenues. It is seen as a key to the success of a business. The problem is that wanting to boost revenues and actually doing do are two different things. There are plenty of methods that have been proven to work through the years and […]
If you grew up watching Star Trek, you know about the Enterprise's computer. With the simplest voice command: “Computer”, anyone on the ship could ask a question and get an immediate reply. The answer didn’t come in the form of a computer printout or on a screen. Communication happened vocally. Sounds familiar, right? Chatbots: A […]
It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results […]
The wonderful thing about the term “home business” is that it encompasses an innumerable amount of industries, while implying certain similarities. Whether you’re running a private psychology practice or selling arts and crafts that you make by hand, you’ll run into some of the same problems, and experience similar joys. For that reason, there are […]
Chatbots have become increasingly popular as messaging applications have become the way brands reach consumers.
If you don’t know what a “buyer persona” is, it’s time you schooled yourself in the benefits data-driven strategies can offer.
We all dream about working from home, being your own boss and making plenty of money. The dream is a motivating factor for some people to launch their own business or start selling services such as content writing or accounting. But not everyone has the right time or skills to do this kind of work […]
Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 […]
How you can use your platform to make a difference.
Do you ever find yourself stuck in a rut, not getting your work done due to distractions in your home? Or perhaps you are longing for different scenery for work, but not sure where to go? Did you know that changing up your scenery can get you more engaged and more productive? Yes, it can!! […]
Reporters are constantly on the lookout for products, companies, and individuals to write about. If you’re not using publicity then you are missing out on sales and leaving a lot of money on the table. Advertising mixed with publicity or PR (public relations) can increase sales in a short period of time. The 2 […]
Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital […]
The less your marketing resembles advertising the closer the connection you’ll make with your customers.
Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it's time to focus on how you can further integrate ABM into your sales practices. Through the integration process with sales, you'll be able to develop […]
“I can’t wait for planning season to start!” said no marketer ever. Let’s be real, for marketers, planning season can be a grind. It often involves long meetings, bloated documents, and endless debates to (try and) scramble together a plan for the year. Then once this masterful plan is completed, it’s promptly put in a […]
Building a relationship with customers and providing “social proof” of your product’s value are actions that social media facilitates.