Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach than individual customers. According to McKinsey, influencer marketing campaigns bring in $6.50 for every dollar spent, and twice the sales of paid advertising. So how come only 15 percent of […]
Natura, the Cajamar, Brazil-based multinational seller of cosmetics and beauty and personal care products, recently announced that the company received basic certification in “Work & Life Balance” in Argentina.
Xyngular, a weight-loss and nutritional supplement company located in Lehi, Utah, has been selected by Utah Business magazine as one of the best places to work in Utah. Winners were honored at a luncheon held earlier this month at The Grand America Hotel in Salt Lake City.
My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in […]
Gilbert, Arizona-based Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, has been named one of Phoenix Business Journal’s 2017 Best Places to Work.
Everyone knows the value of planning ahead of time, but very few of us think about how effective working backwards in business can be. With so many new technologies at our disposal, beginning with the outcome we desire, then reverse engineering the milestones needed to achieve that outcome, has become easier than ever before. Take […]
Spend less to save more is an obvious financial tip that most Americans know. It can be a lot harder to put into practice, especially if you aren’t sure how you can go about shaving off expenses from your budget. Tried and tested financial tips are well and good, but for those working with tight […]
Today’s driven success-minded professional strives to “have it all” — and do it all — with respect to his personal and professional life. However, all too often, this shotgun effort leads to disappointing results on many, if not all, fronts. The complexity lies in creating abundance in your professional life while still being able to […]
The General Data Protection Regulation (GDPR) is the talk of the business town. If you somehow managed to escape this, it’s referring to the major new piece of legislation due to come into effect less than 9 months from now. From 25th May 2018, any organisation that controls or processes personally identifiable information about EU […]
Apply tested principles from advertising legend Robert Collier, and you’ll never have to guess about your marketing again.
When you hear the names Tesla, Einstein, Da Vinci or Earhart, what comes to mind? For me, these are people who pushed boundaries, didn’t settle and changed the world. In the end, what they really have in common is that they all produced “great work”. Today more than ever, marketers are challenged to constantly push […]
Who doesn’t love a good inspirational quote on the power of teamwork? Teamwork makes the dream work. TEAM: Together Everyone Achieves More Teamwork: Simply stated, is less me and more WE. Teamwork divides the task and multiplies the success. There’s no “I” in team. We’ve all heard them. We’ve all said them. But can we […]
While it might seem like influencer marketing works harder for B2C brands, the opportunities for B2B brands certainly exist — you just need to know where to look.
As technology continues to be integrated into society, it becomes more and more important for law firms and businesses, such as Diamond and Diamond, to stay on the cutting edge of innovation. Law firms need tools that allow them to become more efficient, while building a larger client base at the same time. It’s important […]
Maintaining a Healthy Work-Style When Working From Home By American Home Business Association People’s attitudes about health have undergone many changes over the course of history. Before science proved differently, illness was often thought of as an invasion of the body by evil demons. Recently there has become a great revival of interest in one’s […]
Congratulations to all of our 2017 Best Places to Work in Direct Selling Honorees!
The TRUTH About How You Can Replace Your Income at Work in a Network Marketing Program! By Robert Blackman We’ve all heard the hype: “I made $30,000 in 30 days!” “I quit my job in 6 months!” So, like…Read more
Some of you may have heard about coaching, some of you are pros at it and some may be doing what you think is coaching. You could also be wondering if coaching really works. Wherever you lie in this spectrum,…Read more
There’s a link between employee happiness and productivity that has lead companies such as Google to foster the perfect workplace in order to get the best from their employees. With companies offering free food, bowling alleys, pool tables and a whole bunch more exciting stuff within the workplace, there’s been a lot said about the […]
Understanding which marketing strategies maximize your investment takes understanding, patience and experimentation.
Disruptive Growth. That is at the heart of a recently-released report from Accenture entitled The C-level Disruptive Growth Opportunity. The 6 in 10 stat I referenced in the title comes directly from this report but before I get to that, I want to share some of other findings from this report. The one takeaway that jumped […]